Monthly Occupancy Rate
Annual avg 47% · peaks at 60% in Jul
60% (Jul)
Summer peak
47%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Franklin, TN remains a reliable Airbnb market. Active full-time operators average $46,756 in annual revenue at 50% occupancy and a $240 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Franklin address against revenue, occupancy, and yield benchmarks.
Franklin's ADR rises 35% from Aug ($209) to Jun ($282), but occupancy rises 1.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $229 |
| $44,067 |
3 Bedroom | 129 | 54% | $319 | $62,461 |
4 Bedroom | 51 | 47% | $488 | $84,169 |
5 BedroomRecommended | 15 | 50% | $826 | $151,247 |
Franklin is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Southall | 8% | $45,387 | 7 | $574K |
| 2 | Central Franklin | 7% | $51,041 | 135 | $691K |
| 3 | Mcewen | 7% | $49,188 | 13 | $727K |
| 4 | Seward Hall | 6% | $58,111 | 17 | $1020K |
| 5 | Carnton | 6% | $44,702 | 2 | $809K |
| 6 | West Harpeth | 5% | $46,155 | 19 | $985K |
| 7 | Goose Creek | 5% | $44,736 | 10 | $986K |
| 8 | Mclemore | 4% | $55,826 | 14 | $1371K |
| 9 | Berrys Chapel | 0% | $2,573 | 6 | $763K |
Annual average is 50%, rising to 60% in July and dipping to 32% in February.
July, June, September are peak months, with ADR averaging $219 and occupancy reaching 60% in July.
$915,404, up 1.42% year-over-year.
1 Bedrooms are the most popular property type with 142 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Nashville, TN (3.82% of bookings), Franklin, TN (2.82% of bookings), Atlanta, GA (1.40% of bookings).
387 active short-term rental listings — split across studio (17), 1 bedroom (142), 2 bedroom (111), 3 bedroom (129), 4 bedroom (51), 5 bedroom (15).