Monthly Occupancy Rate
Annual avg 49% · peaks at 59% in Jul
59% (Jul)
Summer peak
49%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Franklin, TN remains a reliable Airbnb market. The whole-market median is $45,700 in annual revenue at 50% occupancy and a $252 ADR. Review local regulation before purchase — see the rules section below.
Go Deeper
Open a conversation with your preferred assistant, pre-loaded with a question about this topic.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Franklin address against revenue, occupancy, and yield benchmarks.
Franklin's ADR rises 34% from Aug ($209) to Jun ($280), but occupancy rises 1.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $229 |
| $44,645 |
3 Bedroom | 131 | 54% | $316 | $62,135 |
4 Bedroom | 51 | 48% | $483 | $83,928 |
5 BedroomRecommended | 15 | 48% | $811 | $142,250 |
Franklin is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Southall | 9% | $54,521 | 8 | $574K |
| 2 | Central Franklin | 7% | $51,772 | 136 | $691K |
| 3 | Mcewen | 7% | $51,051 | 13 | $727K |
| 4 | Seward Hall | 6% | $60,754 | 17 | $1020K |
| 5 | Carnton | 5% | $44,002 | 2 | $809K |
| 6 | West Harpeth | 5% | $49,115 | 19 | $985K |
| 7 | Mclemore | 5% | $63,338 | 13 | $1371K |
| 8 | Goose Creek | 4% | $39,514 | 10 | $986K |
| 9 | Berrys Chapel | 0% | $1,975 | 6 | $763K |
Annual average is 50%, rising to 60% in July and dipping to 32% in February.
July, July, June are peak months, with ADR averaging $219 and occupancy reaching 60% in July.
$915,404, up 1.42% year-over-year.
1 Bedrooms are the most popular property type with 144 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Nashville, TN (3.82% of bookings), Franklin, TN (2.82% of bookings), Atlanta, GA (1.40% of bookings).
392 active short-term rental listings — split across studio (17), 1 bedroom (144), 2 bedroom (111), 3 bedroom (131), 4 bedroom (51), 5 bedroom (15).
