Monthly Occupancy Rate
Annual avg 53% · peaks at 72% in Jul
72% (Jul)
Summer peak
53%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Gatlinburg, TN remains a reliable Airbnb market. The whole-market median is $52,659 in annual revenue at 52% occupancy and a $319 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Gatlinburg address against revenue, occupancy, and yield benchmarks.
Gatlinburg's ADR rises 43% from Feb ($244) to Dec ($349), but occupancy rises 2.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 54% |
| $272 |
| $53,199 |
3 Bedroom | 728 | 53% | $369 | $71,535 |
4 Bedroom | 367 | 52% | $482 | $90,934 |
5 BedroomRecommended | 198 | 47% | $610 | $105,383 |
Gatlinburg is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 52%, rising to 72% in July and dipping to 28% in February.
July, October, August are peak months, with ADR averaging $274 and occupancy reaching 72% in July.
$410,822, down 5.64% year-over-year.
2 Bedrooms are the most popular property type with 1,051 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Nashville, TN (2.40% of bookings), Atlanta, GA (1.72% of bookings), Chicago, IL (1.47% of bookings).
2,823 active short-term rental listings — split across studio (86), 1 bedroom (792), 2 bedroom (1,051), 3 bedroom (728), 4 bedroom (367), 5 bedroom (198).
