Airbnb Market Analytics & Investment Insights
Annual Revenue
$38,747
Based on 3891 full time Airbnb rentals
Average Daily Rate
$643
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
9.48%
Occupancy Rate
42%
Place a Gatlinburg, TN Airbnb in service before 12/31 and claim 100% bonus depreciation.
Yes — operating a short-term rental in Gatlinburg, TN can be highly profitable. Gatlinburg, TN Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $38,747 and achieving a 42% occupancy rate. With around 3,891 active vacation rentals on the market, Gatlinburg, TN offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Gatlinburg, TN have depreciated by -8.97% over the last year.
As of September 2025, the Zillow Home Value Index shows a typical home value of $408,689 in Gatlinburg, TN.
There are 3,891 active short-term rentals, with an average daily rate of $643, resulting in an approximate annual revenue of $38,747 per property.
From the occupancy rate standpoint and demand data, October, March, and April are the top performing months in Gatlinburg. The occupancy rate in October is 63% and average daily rate is $522. The occupancy rate in March is 62% and average daily rate is $587. The occupancy rate in April is 61% and average daily rate is $733.
Gatlinburg, TN is considered Investor-Friendly for short-term investments. See Gatlinburg, TN Rental Regulations for more information.
Average Daily Rate Trend
$643
Occupancy Rate Trend
42%
Monthly Occupancy Rate Trend
61%
Monthly Average Daily Rate Trend
$733
Let our agents guide you to the best short-term rental investments in Gatlinburg, TN
Active Short-Term Rentals
3,891
Before setting up an Airbnb in Gatlinburg, TN, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inGatlinburg, TN, but hosts should understand how local policies may apply to their property.
Overall, Gatlinburg, TN's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Gatlinburg, TN
Short-term rentals in Gatlinburg, TN offer an average gross yield of 9.48%, with a typical property tax of 0.34%—source: SmartAsset Property Tax Calculator.
The median household income in Gatlinburg, TN is $60,704.
The occupancy rate for Airbnb rentals in Gatlinburg, TN is 42%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 2-bedroom with an average daily rate of $458 and an average yearly revenue of $80,273.
Unemployment in Gatlinburg, TN is 2.7%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Gatlinburg, TN ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Cabins For YOU leads the market with 139 active listings and maintains an exceptional 4.44 average guest rating.
Jackson Mountain leads the market with 122 active listings and maintains an exceptional 4.52 average guest rating.
Elk Springs leads the market with 111 active listings and maintains an exceptional 4.62 average guest rating.
These top performers serve as benchmarks for what drives success in Gatlinburg, TN's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Gatlinburg, TN is a popular destination for travelers, with Airbnb demand coming from cities like Nashville (2.40% of all guests), Atlanta (1.57% of all guests), and Chicago (1.50% of all guests).
The average booking lead time for short-term rentals in Gatlinburg, TN is 64 days.
The top short-term rental hosts in Gatlinburg, TN include Cabins For YOU, Jackson Mountain and Elk Springs. These hosts have an average rating of 4.44, 4.52 and 4.62 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 11 | 82% | $155.51 | $46,544 |
| 1 Bedroom | 853 | 53% | $383.05 | $74,101 |
| 2 Bedroom | 1199 | 48% | $458.18 | $80,273 |
| 3 Bedroom | 828 | 49% | $662.08 | $118,413 |
| 4 Bedroom | 445 | 48% | $1109.93 | $194,460 |
| 5 Bedroom | 233 | 46% | $956.71 | $160,632 |
Looking for the most profitable areas to invest in Gatlinburg, TN short-term rentals? These neighborhoods stand out for strong returns and steady demand.
37738 leads with $15,912 annual revenue and 5769 active listings, achieving a 4% gross yield.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Gatlinburg, TN's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Gatlinburg, TN. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 37738 | 4% | $15,912 | 5,769 | $433K |
Click any zipcode above to explore detailed analytics for that specific neighborhood in Gatlinburg, TN. Each neighborhood page includes comprehensive data on occupancy rates, seasonal trends, and investment projections.
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Gatlinburg, TN short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Gatlinburg, TN.
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