Monthly Occupancy Rate
Annual avg 51% · peaks at 70% in Oct
70% (Oct)
Summer peak
51%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Gatlinburg, TN remains a reliable Airbnb market. The whole-market median is $48,796 in annual revenue at 50% occupancy and a $313 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Gatlinburg address against revenue, occupancy, and yield benchmarks.
Gatlinburg's ADR rises 43% from Sep ($263) to Jun ($375), but occupancy rises 2.4× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 50% |
| $270 |
| $49,275 |
3 Bedroom | 1,033 | 48% | $360 | $63,267 |
4 Bedroom | 558 | 46% | $468 | $78,792 |
5 BedroomRecommended | 301 | 42% | $588 | $91,038 |
Gatlinburg is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 50%, rising to 72% in July and dipping to 29% in January.
July, October, August are peak months, with ADR averaging $274 and occupancy reaching 72% in July.
$410,911, down 4.61% year-over-year.
2 Bedrooms are the most popular property type with 1,471 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Nashville, TN (2.40% of bookings), Atlanta, GA (1.76% of bookings), Chicago, IL (1.53% of bookings).
2,931 active short-term rental listings — split across studio (110), 1 bedroom (1,101), 2 bedroom (1,471), 3 bedroom (1,033), 4 bedroom (558), 5 bedroom (301).
