Monthly Occupancy Rate
Annual avg 52% · peaks at 72% in Jul
72% (Jul)
Summer peak
52%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes. Sevierville’s whole-market median annual revenue is $49,025, with median occupancy at 53% and ADR at $310 (Chalet data). Regulation is compliance-driven, requiring annual permits and inspections but imposing no cap or moratorium.
Top-quartile operators see upside to $80,743. The market’s defining feature is its +30500.0% year-over-year revenue movement, making it attractive for disciplined operators. For compliance details, see [Sevierville STR regulations](/rental-regulations/sevierville-tn).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Sevierville address against revenue, occupancy, and yield benchmarks.
Sevierville's ADR rises 49% from Feb ($233) to Dec ($347), but occupancy rises 3.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 56% |
| $269 |
| $54,899 |
3 Bedroom | 1,411 | 51% | $341 | $64,068 |
4 Bedroom | 787 | 50% | $459 | $83,497 |
5 BedroomRecommended | 347 | 49% | $590 | $104,587 |
Sevierville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 53%, rising to 72% in July and dipping to 24% in February.
July, October, July are peak months, with ADR averaging $272 and occupancy reaching 72% in July.
$418,816, down 1.05% year-over-year.
2 Bedrooms are the most popular property type with 2,019 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Nashville, TN (2.28% of bookings), Atlanta, GA (1.63% of bookings), Knoxville, TN (1.50% of bookings).
5,344 active short-term rental listings — split across studio (85), 1 bedroom (1,296), 2 bedroom (2,019), 3 bedroom (1,411), 4 bedroom (787), 5 bedroom (347).
