Monthly Occupancy Rate
Annual avg 54% · peaks at 66% in Jul
66% (Jul)
Summer peak
54%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Murfreesboro, TN remains a reliable Airbnb market. The whole-market median is $38,348 in annual revenue at 56% occupancy and a $188 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Murfreesboro address against revenue, occupancy, and yield benchmarks.
Murfreesboro's ADR rises 43% from Aug ($149) to Feb ($213), but occupancy rises 1.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 125 | 57% | $219 | $45,835 |
4 Bedroom | 39 | 46% | $330 | $54,993 |
5 BedroomRecommended | 11 | 58% | $432 | $91,943 |
Murfreesboro is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 56%, rising to 66% in July and dipping to 21% in February.
July, August, May are peak months, with ADR averaging $197 and occupancy reaching 66% in July.
$429,141, down 0.17% year-over-year.
3 Bedrooms are the most popular property type with 125 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Murfreesboro, TN (4.02% of bookings), Nashville, TN (2.80% of bookings), Memphis, TN (2.32% of bookings).
274 active short-term rental listings — split across studio (9), 1 bedroom (66), 2 bedroom (117), 3 bedroom (125), 4 bedroom (39), 5 bedroom (11).
