Monthly Occupancy Rate
Annual avg 49% · peaks at 65% in Aug
65% (Aug)
Summer peak
49%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Murfreesboro, TN remains a reliable Airbnb market. Active full-time operators average $38,016 in annual revenue at 56% occupancy and a $185 ADR. Review local regulation before purchase — see the rules section below.
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Quarterly average across active listings
Score a specific Murfreesboro address against revenue, occupancy, and yield benchmarks.
Murfreesboro's ADR rises 70% from Jan ($125) to Feb ($213), but occupancy rises 4.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 123 | 57% | $219 | $45,703 |
4 Bedroom | 37 | 47% | $334 | $57,477 |
5 BedroomRecommended | 12 | 56% | $446 | $90,417 |
Murfreesboro is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 56%, rising to 65% in August and dipping to 15% in January.
August, June, May are peak months, with ADR averaging $149 and occupancy reaching 65% in August.
$429,141, down 0.17% year-over-year.
3 Bedrooms are the most popular property type with 123 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Murfreesboro, TN (4.02% of bookings), Nashville, TN (2.80% of bookings), Memphis, TN (2.32% of bookings).
265 active short-term rental listings — split across studio (9), 1 bedroom (66), 2 bedroom (114), 3 bedroom (123), 4 bedroom (37), 5 bedroom (12).