Monthly Occupancy Rate
Annual avg 52% · peaks at 73% in Jul
73% (Jul)
Summer peak
52%
Annual avg
22% (Feb)
Winter low
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Airbnb Market Analytics & Investment Insights
Yes. Pigeon Forge, TN is a strong Airbnb market for 2026, with a whole-market median annual revenue of $50,639, median occupancy at 52%, and a median ADR of $286 (Chalet data).
Short-term rentals remain legal with a city business license, though pending safety inspection rules and an unpublished hotel/motel tax rate introduce some regulatory uncertainty. Top-quartile operators see upside to $76,940. For compliance details, see [Pigeon Forge STR regulations](/rental-regulations/pigeon-forge-tn).
New this quarter
Occupancy rose but revenue per listing fell — average daily rates are compressing.
Active Operator Revenue (Q2)
Per active full-time listing, Apr–Jun
Average Occupancy (Q2)
Quarterly average across active listings
Most market reports quote a single average, but in every STR market a wide gap separates full-time professional operators from part-time and underperforming listings. Underwriting against that average understates the upside for operators willing to do the work — and overstates it for everyone else.
Chalet's active-operator benchmark filters out part-time and dormant listings so you can underwrite against what real operators in this market actually earn.
See the revenue lift and occupancy upside of switching a long-term rental to a short-term in Pigeon Forge.
Score a specific Pigeon Forge address against revenue, occupancy, and yield benchmarks.
Stack Pigeon Forge against nearby markets on yield, revenue, and regulation.
Revenue per active listing by month in Pigeon Forge, TN
$4,986
| Season | Occ. | Revenue |
|---|---|---|
Summer Jun–Aug | 65% | $4,593 |
Spring Mar–May | 49% | $3,578 |
Fall Sep–Nov | 61% | $4,713 |
Winter Dec–Feb | 32% | $2,829 |
Pigeon Forge's ADR rises 45% from Feb ($224) to Dec ($324), but occupancy rises 3.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| Bedrooms | Listings | Occupancy | ADR | Annual Revenue |
|---|---|---|---|---|
Studio | 19 | 56% | $214 | $44,058 |
1 Bedroom | 372 | 56% | $208 | $42,561 |
2 BedroomMost common | 671 | 53% | $253 | $48,687 |
3 Bedroom | 350 | 51% | $331 | $62,109 |
4 Bedroom | 191 | 52% | $446 | $83,929 |
5 BedroomRecommended | 100 | 47% | $544 | $93,391 |
Home values in Pigeon Forge are softening — buyers may have negotiating leverage they didn't have 12 months ago.
Pigeon Forge is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Get matched with Pigeon Forge, TN realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid. We've vetted them all.
Conventional lenders often won't underwrite STR income. We connect you with lenders who use DSCR, projected revenue, and Airbnb-specific underwriting.
Before setting up an Airbnb in Pigeon Forge, review the local STR regulations and confirm any HOA restrictions on your specific property.
Full Pigeon Forge STR regulation guideRun any Pigeon Forge address through Chalet's calculator — instant, data-backed estimates of occupancy, nightly rate, and annual revenue, plus cash flow and returns.
Calculate Your Income Potential$50,639
/yr
Projected gross rental income at market occupancy and nightly rate.
Avg daily rate
$286
Occupancy
52%
Gross yield
12%
Calculator unlocks the full per-property deal report.
Yes. Operating a short-term rental in Pigeon Forge, TN can be highly profitable. Listings see consistent guest demand, with a whole-market median of $50,639 annually at 52% occupancy.
The whole-market median is $50,639 per year. Bedroom count drives the spread: Studios average $44,058, 1 Bedrooms average $42,561, 2 Bedrooms average $48,687.
Annual average is 52%, rising to 73% in July and dipping to 22% in February.
July, October, July are peak months, with ADR averaging $246 and occupancy reaching 73% in July.
$423,906, down 4.28% year-over-year.
2 Bedrooms are the most popular property type with 671 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Nashville, TN (2.12% of bookings), Atlanta, GA (1.51% of bookings), Charlotte, NC (1.06% of bookings).
1,474 active short-term rental listings — split across studio (19), 1 bedroom (372), 2 bedroom (671), 3 bedroom (350), 4 bedroom (191), 5 bedroom (100).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.