Monthly Occupancy Rate
Annual avg 52% · peaks at 73% in Jul
73% (Jul)
Summer peak
52%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes. Pigeon Forge, TN is a strong Airbnb market for 2026, with a whole-market median annual revenue of $50,639, median occupancy at 52%, and a median ADR of $286 (Chalet data).
Short-term rentals remain legal with a city business license, though pending safety inspection rules and an unpublished hotel/motel tax rate introduce some regulatory uncertainty. Top-quartile operators see upside to $76,940. For compliance details, see [Pigeon Forge STR regulations](/rental-regulations/pigeon-forge-tn).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Pigeon Forge address against revenue, occupancy, and yield benchmarks.
Pigeon Forge's ADR rises 45% from Feb ($224) to Dec ($324), but occupancy rises 3.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 53% |
| $253 |
| $48,687 |
3 Bedroom | 350 | 51% | $331 | $62,109 |
4 Bedroom | 191 | 52% | $446 | $83,929 |
5 BedroomRecommended | 100 | 47% | $544 | $93,391 |
Pigeon Forge is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 52%, rising to 73% in July and dipping to 22% in February.
July, October, July are peak months, with ADR averaging $246 and occupancy reaching 73% in July.
$423,906, down 4.28% year-over-year.
2 Bedrooms are the most popular property type with 671 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Nashville, TN (2.12% of bookings), Atlanta, GA (1.51% of bookings), Charlotte, NC (1.06% of bookings).
1,474 active short-term rental listings — split across studio (19), 1 bedroom (372), 2 bedroom (671), 3 bedroom (350), 4 bedroom (191), 5 bedroom (100).
