Monthly Occupancy Rate
Annual avg 50% · peaks at 62% in Jul
62% (Jul)
Summer peak
50%
Annual avg
31% (Feb)
Winter low
Sign up for our newsletter
Monthly insights, tips, and exclusive offers for STR investors.
All Real Estate Services are offered through Chalet Realty (DBA of Mahalla Realty LLC).
Texas Real Estate Commission Consumer Protection NoticeTexas Real Estate Commission Information About Brokerage ServicesTREC DisclaimerChalet (“GetChalet Inc.”) provides general educational content and tools for real-estate investors. Chalet is not a law firm, CPA firm, or investment adviser, and does not provide tax, legal, or accounting advice. Nothing on this site creates a CPA-client, attorney-client, or fiduciary relationship. Tax laws change, and state rules may differ from federal rules (e.g., California decouples from federal bonus depreciation). Always consult your own qualified tax and legal professionals about your specific situation.
The term 'Airbnb' is used on our site in a colloquial sense, akin to saying 'I am going to Airbnb it.' This usage is intended to refer broadly to the concept of short-term rentals and not specifically to the Airbnb platform or services. Airbnb, Inc. is not affiliated with Chalet, nor does it endorse or sponsor our services. We use the term in this generalized manner to easily convey the idea of participating in short-term rental activities, recognizing 'Airbnb' as a term familiar to many in this context.
Affiliate & Referral Disclosure. Chalet may receive referral fees or other consideration when you engage with featured agents, lenders, cost-seg providers, or other partners referenced on this site. These relationships may influence which partners we present. We follow the FTC Endorsement Guides and aim to disclose material connections clearly and conspicuously.
Chalet (DBA of GetChalet Inc.) is not affiliated, associated, authorized, endorsed by, or in any way officially connected with Airbnb, Airbnb.com, or any of its subsidiaries or its affiliates. The official Airbnb website can be found at http://www.airbnb.com. The name "Airbnb" as well as related names, marks, emblems and images are registered trademarks of Airbnb, Inc.
Airbnb Market Analytics & Investment Insights
Yes, Memphis, TN is a good Airbnb market in 2026. The typical full-time listing earns $31,867 annually, with median occupancy at 52% and a median ADR of $160 (Chalet data). STRs remain legal with a permit, but compliance costs and enforcement are tightening.
Top-quartile operators see upside to $49,824. Occupancy moved +4.4% year-over-year, and home values moved -3.1%, so underwrite conservatively. For details, see [Memphis STR regulations](/rental-regulations/memphis-tn).
New this quarter
Revenue and occupancy both rose YoY — demand is outpacing the prior cycle.
Active Operator Revenue (Q2)
Per active full-time listing, Apr–Jun
Average Occupancy (Q2)
Quarterly average across active listings
Most market reports quote a single average, but in every STR market a wide gap separates full-time professional operators from part-time and underperforming listings. Underwriting against that average understates the upside for operators willing to do the work — and overstates it for everyone else.
Chalet's active-operator benchmark filters out part-time and dormant listings so you can underwrite against what real operators in this market actually earn.
See the revenue lift and occupancy upside of switching a long-term rental to a short-term in Memphis.
Score a specific Memphis address against revenue, occupancy, and yield benchmarks.
Stack Memphis against nearby markets on yield, revenue, and regulation.
Revenue per active listing by month in Memphis, TN
$3,288
| Season | Occ. | Revenue |
|---|---|---|
Summer Jun–Aug | 56% | $2,709 |
Spring Mar–May | 51% | $2,511 |
Fall Sep–Nov | 51% | $2,327 |
Winter Dec–Feb | 39% | $2,094 |
Memphis's ADR rises 24% from Jul ($136) to Jul ($168), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| Bedrooms | Listings | Occupancy | ADR | Annual Revenue |
|---|---|---|---|---|
Studio | 44 | 58% | $115 | $24,547 |
1 BedroomMost common | 450 | 50% | $108 | $19,564 |
2 Bedroom | 315 | 51% | $155 | $28,926 |
3 Bedroom | 288 | 53% | $226 | $43,378 |
4 BedroomRecommended | 137 | 54% | $341 | $66,778 |
5 Bedroom | 29 | 47% | $383 | $65,182 |
Home values in Memphis are softening — buyers may have negotiating leverage they didn't have 12 months ago.
Memphis is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | South City | 82% | $71,171 | 5 | $87K |
| 2 | Uptown Tif | 39% | $33,989 | 9 | $87K |
| 3 | Greater Whitehaven Economic Development Corp | 38% | $45,048 | 34 | $118K |
| 4 | Memphis Medical District Collaborative |
Get matched with Memphis, TN realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid. We've vetted them all.
Conventional lenders often won't underwrite STR income. We connect you with lenders who use DSCR, projected revenue, and Airbnb-specific underwriting.
Before setting up an Airbnb in Memphis, review the local STR regulations and confirm any HOA restrictions on your specific property.
Full Memphis STR regulation guideRun any Memphis address through Chalet's calculator — instant, data-backed estimates of occupancy, nightly rate, and annual revenue, plus cash flow and returns.
Calculate Your Income Potential$31,867
/yr
Projected gross rental income at market occupancy and nightly rate.
Avg daily rate
$160
Occupancy
52%
Gross yield
22%
Calculator unlocks the full per-property deal report.
Yes. Operating a short-term rental in Memphis, TN can be highly profitable. Listings see consistent guest demand, with a whole-market median of $31,867 annually at 52% occupancy.
The whole-market median is $31,867 per year. Bedroom count drives the spread: Studios average $24,547, 1 Bedrooms average $19,564, 2 Bedrooms average $28,926.
Annual average is 52%, rising to 62% in July and dipping to 31% in February.
July, May, August are peak months, with ADR averaging $168 and occupancy reaching 62% in July.
$147,579, down 3.07% year-over-year.
1 Bedrooms are the most popular property type with 450 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Memphis, TN (6.72% of bookings), Nashville, TN (3.05% of bookings), Chicago, IL (2.02% of bookings).
1,046 active short-term rental listings — split across studio (44), 1 bedroom (450), 2 bedroom (315), 3 bedroom (288), 4 bedroom (137), 5 bedroom (29).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
| 35% |
| $30,505 |
| 23 |
| $87K |
| 5 | Hyde Park Cdc | 33% | $44,317 | 7 | $133K |
| 6 | Center City Development Corporation | 30% | $25,981 | 239 | $87K |
| 7 | Brinkley Heights Cdc | 27% | $28,266 | 4 | $106K |
| 8 | Midtown Memphis Development Corp | 24% | $32,493 | 284 | $133K |
| 9 | Central Gardens Association | 23% | $30,490 | 36 | $133K |
| 10 | Glenview Cdc | 23% | $30,247 | 6 | $133K |
| 11 | Raleigh Cdc | 20% | $31,484 | 9 | $156K |
| 12 | Binghampton Development Corp | 19% | $36,908 | 50 | $192K |
| 13 | Vollintine Evergreen Community Association | 19% | $25,181 | 29 | $133K |
| 14 | Hickory Hill Community Redevelopment Corp | 19% | $33,565 | 21 | $178K |
| 15 | University Neighborhoods Development Corp | 16% | $29,906 | 45 | $192K |
| 16 | South Memphis Alliance | 15% | $20,207 | 20 | $133K |
| 17 | Kingdom Community Builders | 15% | $28,386 | 4 | $192K |
| 18 | Crosstown Cdc | 14% | $18,294 | 28 | $133K |
| 19 | Jacobs Ladder | 8% | $15,726 | 5 | $192K |