Monthly Occupancy Rate
Annual avg 49% · peaks at 61% in May
61% (May)
Summer peak
49%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, Memphis, TN is a strong Airbnb market for 2026. Active full-time operators average $30,930 in annual revenue, with 52% median occupancy and a $155 ADR (Chalet data). STRs remain legal with a permit, but enforcement is tightening and compliance costs are above average.
Top-quartile operators see upside to $48,816. The headline median ($32,323) is diluted by part-time listings—active operator revenue is the true benchmark. For details, see [Memphis STR regulations](/rental-regulations/memphis-tn).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Memphis address against revenue, occupancy, and yield benchmarks.
Memphis's ADR rises 23% from Jul ($136) to Feb ($167), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $149 |
| $28,449 |
3 Bedroom | 283 | 52% | $222 | $42,136 |
4 Bedroom | 138 | 53% | $329 | $63,641 |
5 BedroomRecommended | 29 | 48% | $394 | $69,197 |
Memphis is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | South City | 94% | $81,606 | 5 | $87K |
| 2 | Greater Whitehaven Economic Development Corp | 39% | $46,220 | 34 | $118K |
| 3 | Uptown Tif | 36% | $30,853 | 9 | $87K |
| 4 | Memphis Medical District Collaborative | 35% | $30,245 | 22 | $87K |
| 5 | Hyde Park Cdc | 33% | $44,517 | 7 | $133K |
| 6 | Center City Development Corporation | 31% | $26,842 | 235 | $87K |
| 7 | Brinkley Heights Cdc | 26% | $27,570 | 4 | $106K |
| 8 | Glenview Cdc | 26% | $34,224 | 6 | $133K |
| 9 | Midtown Memphis Development Corp | 24% | $32,297 | 280 | $133K |
| 10 | Hickory Hill Community Redevelopment Corp | 23% | $41,601 | 21 | $178K |
| 11 | Binghampton Development Corp | 20% | $37,793 | 49 | $192K |
| 12 | Raleigh Cdc | 19% | $28,931 | 9 | $156K |
| 13 | Central Gardens Association | 18% | $23,892 | 35 | $133K |
| 14 | Vollintine Evergreen Community Association | 18% | $23,690 | 29 | $133K |
| 15 | South Memphis Alliance | 16% | $21,991 | 19 | $133K |
| 16 | University Neighborhoods Development Corp | 16% | $31,463 | 44 | $192K |
| 17 | Kingdom Community Builders | 16% | $30,553 | 3 | $192K |
| 18 | Crosstown Cdc | 14% | $19,300 | 28 | $133K |
| 19 | Jacobs Ladder | 8% | $15,362 | 6 | $192K |
Annual average is 52%, rising to 61% in May and dipping to 31% in February.
May, June, August are peak months, with ADR averaging $165 and occupancy reaching 61% in May.
$147,579, down 3.07% year-over-year.
1 Bedrooms are the most popular property type with 443 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Memphis, TN (6.72% of bookings), Nashville, TN (3.05% of bookings), Chicago, IL (2.02% of bookings).
1,031 active short-term rental listings — split across studio (44), 1 bedroom (443), 2 bedroom (307), 3 bedroom (283), 4 bedroom (138), 5 bedroom (29).