Monthly Occupancy Rate
Annual avg 46% · peaks at 57% in Jun
57% (Jun)
Summer peak
46%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Knoxville, TN remains a reliable Airbnb market. The whole-market median is $28,213 in annual revenue at 45% occupancy and a $181 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Knoxville address against revenue, occupancy, and yield benchmarks.
Knoxville's ADR rises 24% from Jan ($165) to Aug ($205), but occupancy rises 1.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $208 |
| $36,119 |
3 Bedroom | 279 | 50% | $252 | $45,634 |
4 Bedroom | 103 | 43% | $357 | $56,497 |
5 BedroomRecommended | 36 | 44% | $464 | $74,656 |
Knoxville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Park City | 30% | $58,261 | 4 | $193K |
| 2 | Mornngside | 24% | $49,485 | 6 | $204K |
| 3 | Parkridge | 17% | $46,101 | 14 | $269K |
| 4 | Beaumont | 14% | $25,815 | 6 | $180K |
| 5 | Oakwood | 14% | $33,693 | 18 | $246K |
| 6 | South Knoxville | 12% | $33,111 | 57 | $272K |
| 7 | Mechanicsville | 12% | $26,431 | 5 | $217K |
| 8 | Old Sevier | 11% | $36,004 | 12 | $333K |
| 9 | Belle Morris | 8% | $17,856 | 4 | $227K |
| 10 | Fourth And Gill | 4% | $22,892 | 7 | $514K |
| 11 | Old City | 4% | $23,257 | 7 | $547K |
| 12 | Downtown Knoxville | 4% | $27,481 | 25 | $693K |
| 13 | Old North Knoxville | 4% | $13,519 | 11 | $347K |
| 14 | Fort Sanders | 3% | $13,644 | 13 | $487K |
Annual average is 45%, rising to 65% in August and dipping to 38% in January.
August, July, March are peak months, with ADR averaging $154 and occupancy reaching 65% in August.
$376,648, up 0.98% year-over-year.
1 Bedrooms are the most popular property type with 417 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Knoxville, TN (5.22% of bookings), Nashville, TN (4.24% of bookings), Atlanta, GA (2.18% of bookings).
721 active short-term rental listings — split across studio (22), 1 bedroom (417), 2 bedroom (355), 3 bedroom (279), 4 bedroom (103), 5 bedroom (36).
