Monthly Occupancy Rate
Annual avg 51% · peaks at 70% in Oct
70% (Oct)
Summer peak
51%
Annual avg
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Quarterly average across active listings
Score a specific Sevierville address against revenue, occupancy, and yield benchmarks.
Sevierville's ADR rises 45% from Sep ($251) to Jul ($364), but occupancy rises 2.4× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 53% |
| $266 |
| $51,528 |
3 Bedroom | 2,028 | 48% | $333 | $58,130 |
4 Bedroom | 1,218 | 45% | $448 | $72,790 |
5 BedroomRecommended | 600 | 44% | $588 | $94,433 |
Sevierville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 52%, rising to 72% in July and dipping to 29% in January.
July, October, July are peak months, with ADR averaging $272 and occupancy reaching 72% in July.
$421,598, down 0.73% year-over-year.
2 Bedrooms are the most popular property type with 2,825 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Nashville, TN (2.27% of bookings), Atlanta, GA (1.67% of bookings), Knoxville, TN (1.52% of bookings).
5,560 active short-term rental listings — split across studio (127), 1 bedroom (1,785), 2 bedroom (2,825), 3 bedroom (2,028), 4 bedroom (1,218), 5 bedroom (600).
