Monthly Occupancy Rate
Annual avg 50% · peaks at 69% in Oct
69% (Oct)
Summer peak
50%
Annual avg
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Quarterly average across active listings
Score a specific Pigeon Forge address against revenue, occupancy, and yield benchmarks.
Pigeon Forge's ADR rises 47% from Sep ($234) to Jul ($344), but occupancy rises 2.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 49% |
| $249 |
| $44,171 |
3 Bedroom | 575 | 47% | $323 | $55,239 |
4 Bedroom | 342 | 45% | $439 | $72,343 |
5 BedroomRecommended | 192 | 40% | $534 | $78,827 |
Pigeon Forge is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 50%, rising to 73% in July and dipping to 24% in January.
July, October, August are peak months, with ADR averaging $246 and occupancy reaching 73% in July.
$424,506, down 3.35% year-over-year.
2 Bedrooms are the most popular property type with 1,072 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Nashville, TN (2.14% of bookings), Atlanta, GA (1.54% of bookings), Charlotte, NC (1.08% of bookings).
1,575 active short-term rental listings — split across studio (45), 1 bedroom (618), 2 bedroom (1,072), 3 bedroom (575), 4 bedroom (342), 5 bedroom (192).
