Monthly Occupancy Rate
Annual avg 50% · peaks at 73% in Jul
73% (Jul)
Summer peak
50%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes. Active full-time operators in Pigeon Forge average $45,124 in annual Airbnb revenue, with 52% occupancy and a $271 ADR (Chalet data). Regulation is currently stable: STRs are legal with a business license and city zoning compliance, though new safety inspections are being discussed.
Top-quartile operators see upside to $81,620. The whole-market median ($50,156) is inflated by part-time listings—benchmark against the active operator figure. For compliance details, see [Pigeon Forge STR regulations](/rental-regulations/pigeon-forge-tn).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Pigeon Forge address against revenue, occupancy, and yield benchmarks.
Pigeon Forge's ADR rises 45% from Feb ($224) to Dec ($324), but occupancy rises 3.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $251 |
| $49,167 |
3 Bedroom | 349 | 52% | $327 | $61,485 |
4 Bedroom | 191 | 51% | $446 | $82,554 |
5 BedroomRecommended | 100 | 48% | $544 | $94,717 |
Pigeon Forge is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 52%, rising to 73% in July and dipping to 22% in February.
July, October, August are peak months, with ADR averaging $246 and occupancy reaching 73% in July.
$423,906, down 4.28% year-over-year.
2 Bedrooms are the most popular property type with 671 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Nashville, TN (2.12% of bookings), Atlanta, GA (1.51% of bookings), Charlotte, NC (1.06% of bookings).
1,463 active short-term rental listings — split across studio (20), 1 bedroom (370), 2 bedroom (671), 3 bedroom (349), 4 bedroom (191), 5 bedroom (100).