Is Airbnb profitable in Gatlinburg, TN?
Yes — operating a short-term rental in Gatlinburg, TN can be highly profitable. Gatlinburg, TN Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $38,747 and achieving a 42% occupancy rate. With around 3,891 active vacation rentals on the market, Gatlinburg, TN offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
How much have home values changed YoY in Gatlinburg, TN?
According to Zillow's Home Value Index Methodology, homes in Gatlinburg, TN have depreciated by -8.97% over the last year.
What is the median home value in Gatlinburg, TN?
As of August 2025, the Zillow Home Value Index shows a typical home value of $424,005 in Gatlinburg, TN.
How many short-term rentals are active in Gatlinburg, TN?
There are 3,891 active short-term rentals, with an average daily rate of $643, resulting in an approximate annual revenue of $38,747 per property.
When is the highest demand for Airbnb in Gatlinburg, TN?
From the occupancy rate standpoint and demand data, October, March, and April are the top performing months in Gatlinburg. The occupancy rate in October is 63% and average daily rate is $522. The occupancy rate in March is 62% and average daily rate is $587. The occupancy rate in April is 61% and average daily rate is $733.
Is Gatlinburg, TN investor-friendly for short-term rentals?
Gatlinburg, TN is considered Investor-Friendly for short-term investments. See Gatlinburg, TN Rental Regulations for more information.
