Airbnb Market Analytics & Investment Insights
Annual Revenue
$43,772
Based on 3507 full time Airbnb rentals
Average Daily Rate
$278
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
10.70%
Occupancy Rate
54%
Yes — operating a short-term rental in Gatlinburg, TN can be highly profitable. Gatlinburg, TN Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $43,772 and achieving a 54% occupancy rate. With around 3,507 active vacation rentals on the market, Gatlinburg, TN offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Gatlinburg, TN have depreciated by -11.44% over the last year.
As of November 2025, the Zillow Home Value Index shows a typical home value of $409,018 in Gatlinburg, TN.
There are 3,507 active short-term rentals, with an average daily rate of $278, resulting in an approximate annual revenue of $43,772 per property.
From the occupancy rate standpoint and demand data, July, August, and June are the top performing months in Gatlinburg. The occupancy rate in July is 73% and average daily rate is $338. The occupancy rate in August is 68% and average daily rate is $326. The occupancy rate in June is 62% and average daily rate is $309.
Gatlinburg, TN is considered Investor-Friendly for short-term investments. See Gatlinburg, TN Rental Regulations for more information.
Get matched with top Gatlinburg, TN realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
Explore ADR trends by bedroom count and monthly seasonality
ADR comparison across different property sizes in Gatlinburg, TN
$278
Seasonal ADR fluctuations throughout the year in Gatlinburg, TN
$321
The Average Daily Rate (ADR) in Gatlinburg, TN varies from $307 in low season to $545 during peak months, with an annual average of $321.
Peak ADR: typically in January, February, averaging $545 per night.
Shoulder season: ADR around $340 maintains solid RevPAR with high occupancy.
Low months: ADR drops to $307, offering new investors a cost-effective entry point.
Dynamic pricing 30–45 days before peak months helps capture high-value early bookings.
Explore occupancy trends by bedroom count and monthly seasonality
Occupancy comparison across different property sizes in Gatlinburg, TN
54%
Seasonal occupancy fluctuations throughout the year in Gatlinburg, TN
56%
Gatlinburg, TN's short-term rental market shows strong year-round demand with clear seasonal peaks. In 2025, average monthly occupancy ranged from 25% in February to 73% in July, with an annual average of 56%.
The Monthly Occupancy Rate chart shows:
Summer (June–August): occupancy averages 68%, fueled by tourism and family travel.
Winter (Dec–Feb): occupancy dips to around 28%, ideal for mid-term rentals or maintenance downtime.
Spring/Fall: steady 47% with balanced supply and demand.
Revenue trends reflecting occupancy and ADR patterns throughout the year
Revenue per active listing by month in Gatlinburg, TN
$5,490
Revenue directly reflects occupancy × ADR patterns:
High season: hosts earn $6,695– $6,888/month.
Shoulder months: typically $4,445/month.
Low months: about $3,480/month, but extended stays often smooth cash flow.
Across 2025, the average annual Airbnb revenue per active listing in Gatlinburg, TN was $65,880, supported by an average occupancy of 48% and ADR of $369.
Seasonal performance comparison across occupancy, ADR, and monthly revenue
| Season | Avg. Occupancy | Avg. ADR | Avg. Monthly Revenue |
|---|---|---|---|
| Summer (Jun–Aug) | 68% | $324 | $6,311 |
| Fall (Sep–Nov) | 45% | $318 | $3,859 |
| Winter (Dec–Feb) | 28% | $459 | $3,305 |
| Spring (Mar–May) | 50% | $373 | $4,501 |
Get matched with top Gatlinburg, TN lenders who specialize in short-term rental financing — they understand STR underwriting and offer competitive rates for investment properties.
Active Short-Term Rentals
3,507
Before setting up an Airbnb in Gatlinburg, TN, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inGatlinburg, TN, but hosts should understand how local policies may apply to their property.
Overall, Gatlinburg, TN's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Gatlinburg, TN
Short-term rentals in Gatlinburg, TN offer an average gross yield of 10.70%, with a typical property tax of 0.34%—source: SmartAsset Property Tax Calculator.
The median household income in Gatlinburg, TN is $60,704.
The occupancy rate for Airbnb rentals in Gatlinburg, TN is 54%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 2-bedroom with an average daily rate of $248 and an average yearly revenue of $41,884.
Unemployment in Gatlinburg, TN is 2.7%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Gatlinburg, TN ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Cabins For YOU leads the market with 139 active listings and maintains an exceptional 4.44 average guest rating.
Jackson Mountain leads the market with 122 active listings and maintains an exceptional 4.52 average guest rating.
Elk Springs leads the market with 111 active listings and maintains an exceptional 4.62 average guest rating.
These top performers serve as benchmarks for what drives success in Gatlinburg, TN's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Keep your Gatlinburg, TN Airbnb guest-ready with trusted cleaning professionals — connect with vetted cleaners through our partner Turno.
Gatlinburg, TN is a popular destination for travelers, with Airbnb demand coming from cities like Nashville (2.40% of all guests), Atlanta (1.57% of all guests), and Chicago (1.50% of all guests).
The average booking lead time for short-term rentals in Gatlinburg, TN is 64 days.
The top short-term rental hosts in Gatlinburg, TN include Cabins For YOU, Jackson Mountain and Elk Springs. These hosts have an average rating of 4.44, 4.52 and 4.62 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 11 | 61% | $202 | $45,196 |
| 1 Bedroom | 853 | 49% | $207 | $36,916 |
| 2 Bedroom | 1199 | 46% | $248 | $41,938 |
| 3 Bedroom | 828 | 48% | $341 | $60,141 |
| 4 Bedroom | 445 | 47% | $460 | $79,282 |
| 5 Bedroom | 233 | 46% | $596 | $99,981 |
Looking for the most profitable areas to invest in Gatlinburg, TN short-term rentals? These neighborhoods stand out for strong returns and steady demand.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Gatlinburg, TN's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Gatlinburg, TN. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 37876 | 15% | $62,388 | 6 | $405K |
| 2 | 37738 | 10% | $41,442 | 5,255 | $413K |
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Gatlinburg, TN short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Gatlinburg, TN.
Calculate Your Income PotentialDiscover other high-performing Airbnb markets in the same state as Gatlinburg, TN