Airbnb market dataThrough 3,108 listingsHow we measure
A typical active Airbnb in Gatlinburg, TN earned $57,050 in the 12 months to Sep 2026, with the median listing booked 54% of nights and an average nightly rate of $307 in Sep 2026.
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A typical active Gatlinburg Airbnb earned $57,050 in the 12 months to Sep 2026. The top 25% of listings averaged $84,409, about 1.5× that. The bottom 25%, which includes rarely booked listings, averaged $3,582.
$3.6k
Bottom 25% average
$57.1k
Typical listing
$84.4k
Top 25% average
2-bedroom homes are the most common in Gatlinburg (32% of listings).
| Bedrooms | Share of listings | Nightly rate | Occupancy | Est. revenue/yr |
|---|---|---|---|---|
| Studio | 2% | $194 | 60% | $42,212 |
| 1 bedroom | 24% | $223 | 59% | $47,791 |
| 2 bedrooms | 32% | $266 | 55% | $53,598 |
| 3 bedrooms |
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The best three months, Oct, Dec and Jul, brought in 32% of a typical Gatlinburg listing's revenue over the 12 months to Sep 2026.
Oct brings in 2.0× as much as Jan
Typical monthly revenue per listing, Oct 2025–Sep 2026
The median Gatlinburg home is worth $406,899 (Zillow, Aug 2026), down 2.6% in a year. At typical revenue that's a 14.0% gross yield, before the mortgage, taxes and running costs.
Gatlinburg ranks #2 of the 10 Tennessee markets we track by gross yield.
| # | Market | Gross yield | Revenue/yr | Home value |
|---|---|---|---|---|
| 1 | Memphis, TN | 24.5% | $35,621 | |
| 2 | Gatlinburg, TN (this market) | 14.0% | $57,050 | |
| 3 | Sevierville, TN | 13.9% | $58,462 | |
| 4 | Pigeon Forge, TN |
None listed in Gatlinburg right now, so here are others in Tennessee.
A typical active Airbnb in Gatlinburg, TN earned $57,050 in the 12 months to Sep 2026. The median listing was booked 54% of nights, and the average nightly rate was $307 in Sep 2026. Against a median home value of $406,899, that's a 14.0% gross yield before the mortgage, taxes and running costs.
A typical active listing earned $57,050 in the 12 months to Sep 2026. The top 25% of listings averaged $84,409 and the bottom 25% $3,582. Estimated by size: 1-bedroom about $47,791; 2-bedroom about $53,598; 3-bedroom about $66,357 and 4-bedroom about $78,967 a year.
The typical listing was booked 54% of nights in the 12 months to Sep 2026, from 75% in October to 32% in January.
Based on 3,108 Gatlinburg short-term rental listings tracked by Chalet, with data through Sep 2026. Home values come from the Zillow Home Value Index.
Airbnb data sites count different things. Some average every listing, including ones that are rarely booked; some use a whole metro area instead of the town; some use a calendar year. We show typical figures for active listings in Gatlinburg over the last 12 months, and label each number with what it counts. Compare like with like before comparing sites.
| 22% |
| $352 |
| 52% |
| $66,357 |
| 4 bedrooms | 12% | $454 | 48% | $78,967 |
|---|
| 5 bedrooms | 7% | $583 | 45% | $94,833 |
|---|
Estimated revenue = nightly rate × occupancy × 365, last 12 months.
| Month | Revenue | Occupancy | Nightly rate | Revenue a year earlier |
|---|---|---|---|---|
| Oct 2025 | $6,244 | 75% | $312 | |
| Nov 2025 | $5,427 | 63% | $319 | |
| Dec 2025 | $6,174 | 60% | $349 | |
| Jan 2026 | $3,149 | 32% | $275 | |
| Feb 2026 | $3,219 | 37% | $269 | |
| Mar 2026 | $5,321 | 58% | $326 | |
| Apr 2026 | $4,339 | 54% | $297 | |
| May 2026 | $4,242 | 53% | $307 | |
| Jun 2026 | $5,436 | 67% | $372 | |
| Jul 2026 | $6,032 | 70% | $370 | |
| Aug 2026 | $3,543 | 47% | $294 | |
| Sep 2026 | $3,924 | 50% | $302 |
Yes, Airbnbs are legal in Gatlinburg with a Tourist Residency Permit and compliance with zoning and inspection requirements.
Yes, both a city and county business license are required to operate an Airbnb in Gatlinburg.
STRs in Gatlinburg are subject to 7% state sales tax, 2.75% local sales tax, and 3% county lodging tax.
The 10 largest operators in Gatlinburg each ran 55 or more listings as of May 2025.
and 3 more
Of guests from the top 10 cities, 76% live within a day's drive. Guests book 64 days ahead on average.
and 3 more
| 12.9% |
| $54,752 |
| 5 | Chattanooga, TN | 12.2% | $39,078 |
|---|
| 6 | Nashville, TN | 11.2% | $48,231 |
|---|
| 7 | Murfreesboro, TN | 9.7% | $41,125 |
|---|
| 8 | Knoxville, TN | 9.2% | $34,232 |
|---|
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October; December and July earned the most, bringing in 32% of a typical listing's revenue in the 12 months to Sep 2026.
$406,899 as of August 2026 (Zillow Home Value Index), down 2.6% in a year.
2-bedroom homes make up 32% of listings, earning an estimated $53,598 a year.
The top origin cities are Nashville, TN (2.4% of guests); Atlanta, GA (1.8% of guests) and Chicago, IL (1.5% of guests). Of guests from the top 10 cities, 76% live within a day's drive.
Chalet tracks 3,108 short-term rental listings in Gatlinburg, TN, with data through Sep 2026.
For education only, not financial, legal or investment advice. Full methodology
