Monthly Occupancy Rate
Annual avg 49% · peaks at 75% in Jun
75% (Jun)
Summer peak
49%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Johns Island, SC remains a reliable Airbnb market. The whole-market median is $68,899 in annual revenue at 48% occupancy and a $461 ADR. Review local regulation before purchase — see the rules section below.
Go Deeper
Open a conversation with your preferred assistant, pre-loaded with a question about this topic.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Johns Island address against revenue, occupancy, and yield benchmarks.
Johns Island's ADR rises 44% from Sep ($396) to Jun ($569), but occupancy rises 5.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 301 | 47% | $509 | $87,583 |
4 Bedroom | 199 | 41% | $827 | $123,997 |
5 BedroomRecommended | 101 | 40% | $1097 | $158,481 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
Annual average is 48%, rising to 75% in July and dipping to 6% in March.
July, June, July are peak months, with ADR averaging $556 and occupancy reaching 75% in July.
$0, up 0.00% year-over-year.
3 Bedrooms are the most popular property type with 301 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (6.59% of bookings), Greenville, SC (2.95% of bookings), Charleston, SC (2.81% of bookings).
940 active short-term rental listings — split across studio (4), 1 bedroom (208), 2 bedroom (277), 3 bedroom (301), 4 bedroom (199), 5 bedroom (101).
