
Airbnb Market Analytics & Investment Insights
Yes — Johns Island, SC remains a reliable Airbnb market. Active full-time operators average $72,126 in annual revenue at 48% occupancy and a $445 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Johns Island address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 311 | 48% | $486 | $85,423 |
4 Bedroom | 202 | 43% | $786 | $123,289 |
5 BedroomRecommended | 102 | 40% | $1063 | $154,865 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
Annual average is 48%, rising to 75% in June and dipping to 0% in January.
June, July, August are peak months, with ADR averaging $573 and occupancy reaching 75% in June.
$0, up 0.00% year-over-year.
3 Bedrooms are the most popular property type with 311 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (6.59% of bookings), Greenville, SC (2.95% of bookings), Charleston, SC (2.81% of bookings).
959 active short-term rental listings — split across studio (5), 1 bedroom (212), 2 bedroom (282), 3 bedroom (311), 4 bedroom (202), 5 bedroom (102).