Monthly Occupancy Rate
Annual avg 50% · peaks at 82% in Jul
82% (Jul)
Summer peak
50%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, with caveats. Myrtle Beach’s whole-market median annual revenue is $39,150, with median occupancy at 42% and ADR at $197 (Chalet data). STRs are legal only in designated commercial and visitor-accommodation zones, with strict enforcement elsewhere.
Top-quartile operators can reach $57,462. However, regulatory boundaries are sharply defined and supply is highly concentrated. For compliance details, see [Myrtle Beach STR regulations](/rental-regulations/myrtle-beach-sc).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Myrtle Beach address against revenue, occupancy, and yield benchmarks.
Myrtle Beach's ADR rises 105% from Feb ($136) to Jul ($279), but occupancy rises 6.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 46% |
| $231 |
| $38,632 |
3 Bedroom | 1,335 | 48% | $291 | $51,181 |
4 Bedroom | 355 | 42% | $416 | $63,069 |
5 BedroomRecommended | 162 | 34% | $578 | $72,157 |
Myrtle Beach is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 42%, rising to 82% in July and dipping to 13% in January.
July, July, August are peak months, with ADR averaging $279 and occupancy reaching 82% in July.
$323,271, down 1.05% year-over-year.
1 Bedrooms are the most popular property type with 2,593 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (4.08% of bookings), Raleigh, NC (1.62% of bookings), Columbia, SC (1.54% of bookings).
6,632 active short-term rental listings — split across studio (1,218), 1 bedroom (2,593), 2 bedroom (2,563), 3 bedroom (1,335), 4 bedroom (355), 5 bedroom (162).
