Myrtle Beach, SC Airbnb Market Data: Revenue, Occupancy & ADR

Product segmentation is pronounced. Three-bedroom units—comprising 16% of supply—average $36,908 in annual revenue, with a $277 ADR and 49% occupancy, offering a sweet spot for investors seeking scale without the operational complexity of large homes. Four-bedroom properties, though only 4% of listings, command $47,400 in average annual revenue and a $421 ADR, albeit at a lower 43% occupancy, reflecting their appeal to larger groups and extended families. For investors targeting the entry-level, 1BR and 2BR segments (each about 31% of supply) deliver $27,345 and $29,142 in average revenue, respectively, with ADRs of $179 and $224. For tailored acquisition strategies, consult a Chalet agent with local product expertise.

Geographically, the 29577 zip code is the market’s revenue engine: with 3,328 listings, it delivers a median annual revenue of $38,768, 60% occupancy, and a 14.1% gross yield on a $274,266 median home value—outperforming both citywide and coastal peers. The 29575 cluster also stands out, offering $41,641 in median annual revenue and a $266 ADR, though at a lower 46% occupancy and a 12% yield on higher home values. By contrast, 29579’s inland profile yields just $26,147 in median revenue and a 7.4% yield, underscoring the premium for proximity to the beach and tourist infrastructure.

Myrtle Beach’s investor case is built on regional drive-market demand, with international guests making up just 1.4% of stays. The majority of visitors originate from Charlotte, Raleigh, Columbia, Atlanta, and other southeastern metros, supporting resilient shoulder-season bookings and a 34-day average lead time. The average stay is 4.3 nights, favoring mid-length bookings over weekend churn. Larger operators—especially those with professional management—capture outsized share, as evidenced by the top-5 hosts controlling 23.4% of inventory. For underwriting, use the Chalet ROI calculator to model cash flow and seasonality risk at the property level.

Risks are concentrated and real. The regulatory regime is highly restrictive: STRs are legal only in specifically zoned areas, with most residential neighborhoods off-limits and strict enforcement in place. Pending state legislation could further disrupt platform use (Myrtle Beach STR regulations). On the fundamentals, ADR surged +23.9% YoY, occupancy climbed +9.9%, and listing supply contracted -14.3%, indicating tightening competition and pricing power for compliant operators. However, median home values slipped -2.9% YoY, and the January trough remains severe at 12% occupancy. Investors must underwrite for both regulatory and seasonal downside.