Monthly Occupancy Rate
Annual avg 45% · peaks at 82% in Jul
82% (Jul)
Summer peak
45%
Annual avg
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Quarterly average across active listings
Score a specific North Myrtle Beach address against revenue, occupancy, and yield benchmarks.
North Myrtle Beach's ADR rises 100% from Jan ($233) to Jul ($466), but occupancy rises 25.4× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 1,776 | 44% | $346 | $56,129 |
4 Bedroom | 781 | 47% | $489 | $84,464 |
5 BedroomRecommended | 220 | 43% | $639 | $99,958 |
North Myrtle Beach is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 42%, rising to 87% in July and dipping to 0% in March.
July, August, July are peak months, with ADR averaging $314 and occupancy reaching 87% in July.
$397,671, down 0.71% year-over-year.
3 Bedrooms are the most popular property type with 1,776 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (4.73% of bookings), Raleigh, NC (1.89% of bookings), Greensboro, NC (1.35% of bookings).
3,926 active short-term rental listings — split across studio (90), 1 bedroom (748), 2 bedroom (1,739), 3 bedroom (1,776), 4 bedroom (781), 5 bedroom (220).
