Monthly Occupancy Rate
Annual avg 36% · peaks at 81% in Jul
81% (Jul)
Summer peak
36%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Murrells Inlet, SC remains a reliable Airbnb market. Active full-time operators average $46,661 in annual revenue at 40% occupancy and a $281 ADR. Review local regulation before purchase — see the rules section below.
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Quarterly average across active listings
Score a specific Murrells Inlet address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $240 |
| $38,862 |
3 Bedroom | 170 | 42% | $294 | $45,419 |
4 Bedroom | 62 | 38% | $415 | $58,063 |
5 BedroomRecommended | 51 | 39% | $622 | $88,476 |
Murrells Inlet is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 40%, rising to 81% in July and dipping to 0% in January.
July, August, June are peak months, with ADR averaging $294 and occupancy reaching 81% in July.
$398,745, down 0.75% year-over-year.
2 Bedrooms are the most popular property type with 200 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (3.76% of bookings), Greenville, SC (1.91% of bookings), Columbia, SC (1.56% of bookings).
553 active short-term rental listings — split across studio (6), 1 bedroom (118), 2 bedroom (200), 3 bedroom (170), 4 bedroom (62), 5 bedroom (51).