Monthly Occupancy Rate
Annual avg 41% · peaks at 72% in Aug
72% (Aug)
Summer peak
41%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Murrells Inlet, SC remains a reliable Airbnb market. The whole-market median is $45,509 in annual revenue at 40% occupancy and a $281 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Murrells Inlet address against revenue, occupancy, and yield benchmarks.
Murrells Inlet's ADR rises 61% from Jan ($229) to May ($368), but occupancy rises 10.4× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 44% |
| $247 |
| $39,522 |
3 Bedroom | 170 | 42% | $297 | $45,348 |
4 Bedroom | 62 | 37% | $427 | $57,744 |
5 BedroomRecommended | 51 | 38% | $638 | $89,157 |
Murrells Inlet is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 40%, rising to 81% in July and dipping to 0% in February.
July, August, July are peak months, with ADR averaging $294 and occupancy reaching 81% in July.
$398,745, down 0.75% year-over-year.
2 Bedrooms are the most popular property type with 200 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (3.76% of bookings), Greenville, SC (1.91% of bookings), Charleston, SC (1.56% of bookings).
558 active short-term rental listings — split across studio (6), 1 bedroom (117), 2 bedroom (200), 3 bedroom (170), 4 bedroom (62), 5 bedroom (51).
