Monthly Occupancy Rate
Annual avg 52% · peaks at 62% in Jun
62% (Jun)
Summer peak
52%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Columbia, SC remains a reliable Airbnb market. The whole-market median is $55,490 in annual revenue at 55% occupancy and a $164 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Columbia address against revenue, occupancy, and yield benchmarks.
Columbia's ADR rises 24% from Jan ($148) to Aug ($184), but occupancy rises 1.7× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $170 |
| $31,030 |
3 Bedroom | 223 | 55% | $231 | $46,293 |
4 Bedroom | 73 | 53% | $298 | $58,001 |
5 BedroomRecommended | 22 | 49% | $402 | $72,472 |
Columbia is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 55%, rising to 69% in August and dipping to 35% in January.
August, July, March are peak months, with ADR averaging $137 and occupancy reaching 69% in August.
$232,810, up 1.32% year-over-year.
1 Bedrooms are the most popular property type with 301 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Columbia, SC (5.67% of bookings), Charleston, SC (2.53% of bookings), Atlanta, GA (2.38% of bookings).
551 active short-term rental listings — split across studio (13), 1 bedroom (301), 2 bedroom (283), 3 bedroom (223), 4 bedroom (73), 5 bedroom (22).
