Monthly Occupancy Rate
Annual avg 56% · peaks at 70% in Aug
70% (Aug)
Summer peak
56%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Columbia, SC remains a reliable Airbnb market. The whole-market median is $34,834 in annual revenue at 58% occupancy and a $162 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Columbia address against revenue, occupancy, and yield benchmarks.
Columbia's ADR rises 32% from Jul ($131) to May ($173), but occupancy rises 1.7× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $160 |
| $31,195 |
3 Bedroom | 151 | 55% | $215 | $43,131 |
4 Bedroom | 34 | 55% | $288 | $57,645 |
5 BedroomRecommended | 14 | 45% | $487 | $80,393 |
Columbia is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 58%, rising to 70% in August and dipping to 41% in January.
August, July, July are peak months, with ADR averaging $137 and occupancy reaching 70% in August.
$231,363, up 1.38% year-over-year.
1 Bedrooms are the most popular property type with 213 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Columbia, SC (5.56% of bookings), Charleston, SC (2.71% of bookings), Charlotte, NC (2.43% of bookings).
498 active short-term rental listings — split across studio (11), 1 bedroom (213), 2 bedroom (206), 3 bedroom (151), 4 bedroom (34), 5 bedroom (14).
