Monthly Occupancy Rate
Annual avg 55% · peaks at 68% in Mar
68% (Mar)
Summer peak
55%
Annual avg
Airbnb Market Analytics & Investment Insights
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Quarterly average across active listings
Score a specific Charleston address against revenue, occupancy, and yield benchmarks.
Charleston's ADR rises 61% from Sep ($247) to May ($398), but occupancy rises 1.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $297 |
| $56,865 |
3 Bedroom | 415 | 50% | $397 | $72,187 |
4 Bedroom | 224 | 48% | $611 | $106,659 |
5 BedroomRecommended | 46 | 52% | $884 | $168,963 |
Charleston is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Garden District | 22% | $190,992 | 23 | $860K |
| 2 | Shadowmoss | 21% | $99,902 | 3 | $474K |
| 3 | Deer Park | 16% | $48,783 | 8 | $300K |
| 4 | Ashley Forest | 16% | $87,820 | 5 | $546K |
| 5 | Charleston Farms | 13% | $38,914 | 10 | $300K |
| 6 | Melrose | 12% | $59,157 | 4 | $476K |
| 7 | Radcliffeborough | 11% | $95,219 | 19 | $889K |
| 8 | Northwoods Estates | 11% | $31,831 | 19 | $300K |
| 9 | Aichele Terrace | 8% | $24,499 | 3 | $300K |
| 10 | Cannonborough Elliottborough | 8% | $77,652 | 626 | $960K |
| 11 | Riverland Terrace | 7% | $63,817 | 22 | $877K |
| 12 | Parkwood Farmfield | 7% | $39,620 | 4 | $546K |
| 13 | Ardmore Sherwood Forest | 7% | $37,922 | 6 | $546K |
| 14 | North Central | 6% | $44,071 | 15 | $742K |
| 15 | Lynwood Willow Walk Oakcrest | 6% | $33,522 | 12 | $605K |
| 16 | Avondale | 5% | $28,754 | 12 | $546K |
| 17 | Otranto Club Villas Iii | 5% | $15,759 | 2 | $300K |
| 18 | Old Windermere | 5% | $28,282 | 4 | $546K |
| 19 | Dupont Station | 5% | $27,736 | 16 | $546K |
| 20 | Creek Point | 5% | $27,922 | 2 | $605K |
| 21 | Westside | 5% | $35,653 | 53 | $786K |
| 22 | Charlestowne Estates Iii | 4% | $22,735 | 3 | $546K |
| 23 | Albemarle | 4% | $20,596 | 3 | $546K |
| 24 | East Side | 4% | $26,373 | 17 | $725K |
| 25 | Magnolia | 4% | $19,751 | 2 | $546K |
| 26 | Moreland | 3% | $30,713 | 2 | $880K |
| 27 | Wagener Terrace | 3% | $33,365 | 17 | $990K |
| 28 | Ansonborough | 3% | $57,000 | 12 | $1826K |
| 29 | Forest Neighborhood Coalition | 3% | $16,923 | 4 | $546K |
| 30 | Daniel Island | 3% | $43,894 | 19 | $1512K |
| 31 | Harleston Village | 3% | $37,858 | 34 | $1306K |
| 32 | Charlestowne | 3% | $77,671 | 25 | $2890K |
| 33 | Wappoo Heights | 2% | $43,398 | 3 | $1823K |
| 34 | Russelldale | 0% | $12,403 | 3 | $0K |
Annual average is 54%, rising to 70% in April and dipping to 36% in January.
April, March, July are peak months, with ADR averaging $299 and occupancy reaching 70% in April.
$598,419, up 0.82% year-over-year.
1 Bedrooms are the most popular property type with 757 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (3.58% of bookings), New York, NY (2.68% of bookings), Atlanta, GA (2.20% of bookings).
1,563 active short-term rental listings — split across studio (81), 1 bedroom (757), 2 bedroom (549), 3 bedroom (415), 4 bedroom (224), 5 bedroom (46).
