Airbnb Market Analytics & Investment Insights
Annual Revenue
$55,523
Based on 3189 full time Airbnb rentals
Average Daily Rate
$794
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
9.56%
Occupancy Rate
53%
Place a Charleston, SC Airbnb in service before 12/31 and claim 100% bonus depreciation.
Yes — operating a short-term rental in Charleston, SC can be highly profitable. Charleston, SC Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $55,523 and achieving a 53% occupancy rate. With around 3,189 active vacation rentals on the market, Charleston, SC offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Charleston, SC have appreciated by 1.85% over the last year.
As of September 2025, the Zillow Home Value Index shows a typical home value of $580,993 in Charleston, SC.
There are 3,189 active short-term rentals, with an average daily rate of $794, resulting in an approximate annual revenue of $55,523 per property.
From the occupancy rate standpoint and demand data, April, March, and November are the top performing months in Charleston. The occupancy rate in April is 69% and average daily rate is $960. The occupancy rate in March is 69% and average daily rate is $772. The occupancy rate in November is 64% and average daily rate is $587.
Charleston, SC is considered Investor-Friendly for short-term investments. See Charleston, SC Rental Regulations for more information.
Average Daily Rate Trend
$794
Occupancy Rate Trend
53%
Monthly Occupancy Rate Trend
69%
Monthly Average Daily Rate Trend
$960
Let our agents guide you to the best short-term rental investments in Charleston, SC
Active Short-Term Rentals
3,189
Before setting up an Airbnb in Charleston, SC, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inCharleston, SC, but hosts should understand how local policies may apply to their property.
Overall, Charleston, SC's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Charleston, SC
Short-term rentals in Charleston, SC offer an average gross yield of 9.56%, with a typical property tax of 0.42%—source: SmartAsset Property Tax Calculator.
The median household income in Charleston, SC is $88,111.
The occupancy rate for Airbnb rentals in Charleston, SC is 53%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 1-bedroom with an average daily rate of $314 and an average yearly revenue of $69,812.
Unemployment in Charleston, SC is 2.9%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Charleston, SC ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
StayDuvet leads the market with 220 active listings and maintains an exceptional 4.63 average guest rating.
YourPad leads the market with 82 active listings and maintains an exceptional 4.82 average guest rating.
CHC Vacation Rentals leads the market with 55 active listings and maintains an exceptional 4.76 average guest rating.
These top performers serve as benchmarks for what drives success in Charleston, SC's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Charleston, SC is a popular destination for travelers, with Airbnb demand coming from cities like New York (3.45% of all guests), Charlotte (3.40% of all guests), and Atlanta (2.61% of all guests).
The average booking lead time for short-term rentals in Charleston, SC is 71 days.
The top short-term rental hosts in Charleston, SC include StayDuvet, YourPad and CHC Vacation Rentals. These hosts have an average rating of 4.63, 4.82 and 4.76 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 27 | 91% | $168.53 | $55,977 |
| 1 Bedroom | 836 | 61% | $313.55 | $69,812 |
| 2 Bedroom | 732 | 57% | $556.43 | $115,765 |
| 3 Bedroom | 685 | 56% | $903.53 | $184,682 |
| 4 Bedroom | 375 | 54% | $1440.53 | $283,928 |
| 5 Bedroom | 155 | 52% | $2079.61 | $394,710 |
Thinking about investing in a Charleston, SC short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Charleston, SC.
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