Monthly Occupancy Rate
Annual avg 55% · peaks at 68% in Mar
68% (Mar)
Summer peak
55%
Annual avg
Airbnb Market Analytics & Investment Insights
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Quarterly average across active listings
Score a specific Charleston address against revenue, occupancy, and yield benchmarks.
Charleston's ADR rises 47% from Jan ($270) to May ($398), but occupancy rises 1.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $301 |
| $57,473 |
3 Bedroom | 411 | 49% | $394 | $69,788 |
4 Bedroom | 222 | 49% | $592 | $105,922 |
5 BedroomRecommended | 46 | 50% | $880 | $159,982 |
Charleston is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Shadowmoss | 22% | $101,510 | 3 | $467K |
| 2 | Deer Park | 17% | $50,852 | 8 | $295K |
| 3 | Ashley Forest | 17% | $88,834 | 5 | $535K |
| 4 | Charleston Farms | 14% | $40,636 | 10 | $295K |
| 5 | Melrose | 12% | $57,703 | 4 | $469K |
| 6 | Northwoods Estates | 12% | $34,500 | 19 | $295K |
| 7 | Radcliffeborough | 11% | $97,557 | 19 | $905K |
| 8 | Aichele Terrace | 8% | $24,585 | 3 | $295K |
| 9 | Garden District | 8% | $68,844 | 26 | $861K |
| 10 | Cannonborough Elliottborough | 8% | $73,418 | 645 | $975K |
| 11 | Parkwood Farmfield | 7% | $37,604 | 3 | $535K |
| 12 | Ardmore Sherwood Forest | 7% | $37,369 | 6 | $535K |
| 13 | Riverland Terrace | 7% | $57,397 | 23 | $875K |
| 14 | Otranto Club Villas Iii | 6% | $17,634 | 2 | $295K |
| 15 | North Central | 6% | $42,270 | 15 | $749K |
| 16 | Old Windermere | 5% | $28,736 | 4 | $535K |
| 17 | Avondale | 5% | $28,727 | 12 | $535K |
| 18 | Lynwood Willow Walk Oakcrest | 5% | $31,670 | 12 | $598K |
| 19 | East Side | 5% | $35,078 | 18 | $718K |
| 20 | Dupont Station | 5% | $25,775 | 16 | $535K |
| 21 | Westside | 5% | $36,652 | 54 | $782K |
| 22 | Creek Point | 5% | $27,922 | 2 | $605K |
| 23 | Charlestowne Estates Iii | 5% | $24,140 | 3 | $535K |
| 24 | Magnolia | 4% | $22,482 | 3 | $535K |
| 25 | Albemarle | 4% | $20,782 | 3 | $535K |
| 26 | Wagener Terrace | 4% | $35,102 | 17 | $971K |
| 27 | Moreland | 4% | $31,111 | 2 | $866K |
| 28 | Forest Neighborhood Coalition | 3% | $17,304 | 4 | $535K |
| 29 | Harleston Village | 3% | $36,955 | 34 | $1324K |
| 30 | Wappoo Heights | 2% | $44,445 | 3 | $1826K |
| 31 | Charlestowne | 2% | $68,240 | 25 | $2896K |
| 32 | Daniel Island | 2% | $25,679 | 19 | $1459K |
| 33 | Ansonborough | 1% | $20,936 | 13 | $1817K |
| 34 | Russelldale | 0% | $12,403 | 3 | $0K |
Annual average is 53%, rising to 70% in April and dipping to 36% in January.
April, March, July are peak months, with ADR averaging $299 and occupancy reaching 70% in April.
$591,821, up 1.31% year-over-year.
1 Bedrooms are the most popular property type with 751 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (3.58% of bookings), New York, NY (2.68% of bookings), Atlanta, GA (2.20% of bookings).
1,615 active short-term rental listings — split across studio (82), 1 bedroom (751), 2 bedroom (539), 3 bedroom (411), 4 bedroom (222), 5 bedroom (46).
