Monthly Occupancy Rate
Annual avg 52% · peaks at 63% in Mar
63% (Mar)
Summer peak
52%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Greenville, SC remains a reliable Airbnb market. The whole-market median is $28,324 in annual revenue at 52% occupancy and a $165 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Greenville address against revenue, occupancy, and yield benchmarks.
Greenville's ADR rises 28% from Jul ($142) to Jun ($182), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $170 |
| $30,562 |
3 Bedroom | 199 | 48% | $216 | $37,785 |
4 Bedroom | 65 | 39% | $305 | $43,582 |
5 BedroomRecommended | 19 | 43% | $428 | $67,587 |
Greenville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Greenline Spartanburg | 9% | $21,190 | 4 | $243K |
| 2 | Sterling | 7% | $28,098 | 12 | $397K |
| 3 | Southern Side | 7% | $26,794 | 10 | $404K |
| 4 | Nicholtown | 6% | $17,236 | 11 | $271K |
| 5 | West Greenville | 5% | $16,565 | 10 | $302K |
| 6 | Haynie Sirrine | 5% | $21,040 | 10 | $432K |
| 7 | Pleasant Valley | 5% | $11,379 | 4 | $251K |
| 8 | Payne Logan | 4% | $31,308 | 5 | $839K |
| 9 | Green Ave | 4% | $14,243 | 5 | $388K |
| 10 | Viola Street | 3% | $15,442 | 5 | $491K |
| 11 | Greater Sullivan | 2% | $6,967 | 5 | $456K |
Annual average is 52%, rising to 63% in March and dipping to 31% in October.
March, August, July are peak months, with ADR averaging $165 and occupancy reaching 63% in March.
$330,858, up 2.30% year-over-year.
2 Bedrooms are the most popular property type with 301 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Greenville, SC (4.92% of bookings), Charlotte, NC (3.75% of bookings), Atlanta, GA (3.60% of bookings).
643 active short-term rental listings — split across studio (11), 1 bedroom (292), 2 bedroom (301), 3 bedroom (199), 4 bedroom (65), 5 bedroom (19).
