Monthly Occupancy Rate
Annual avg 49% · peaks at 58% in Jun
58% (Jun)
Summer peak
49%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Greenville, SC remains a reliable Airbnb market. The whole-market median is $25,816 in annual revenue at 52% occupancy and a $176 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Greenville address against revenue, occupancy, and yield benchmarks.
Greenville's ADR rises 28% from Sep ($148) to Jun ($189), but occupancy rises 1.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $175 |
| $30,934 |
3 Bedroom | 260 | 49% | $222 | $39,857 |
4 Bedroom | 82 | 40% | $326 | $47,596 |
5 BedroomRecommended | 22 | 43% | $427 | $67,429 |
Greenville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Greenline Spartanburg | 9% | $22,228 | 4 | $253K |
| 2 | Southern Side | 7% | $26,967 | 11 | $409K |
| 3 | Nicholtown | 7% | $17,934 | 12 | $272K |
| 4 | Sterling | 5% | $22,026 | 13 | $402K |
| 5 | West Greenville | 5% | $15,360 | 11 | $299K |
| 6 | Pleasant Valley | 5% | $12,871 | 5 | $251K |
| 7 | Haynie Sirrine | 5% | $21,566 | 10 | $444K |
| 8 | Green Ave | 4% | $17,156 | 5 | $387K |
| 9 | Payne Logan | 4% | $31,556 | 5 | $834K |
Annual average is 52%, rising to 63% in March and dipping to 31% in October.
March, August, May are peak months, with ADR averaging $165 and occupancy reaching 63% in March.
$333,224, up 2.07% year-over-year.
2 Bedrooms are the most popular property type with 346 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Greenville, SC (4.84% of bookings), Charlotte, NC (3.73% of bookings), Atlanta, GA (3.57% of bookings).
717 active short-term rental listings — split across studio (12), 1 bedroom (334), 2 bedroom (346), 3 bedroom (260), 4 bedroom (82), 5 bedroom (22).
