Monthly Occupancy Rate
Annual avg 55% · peaks at 81% in Jul
81% (Jul)
Summer peak
55%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, Folly Beach, SC is a strong Airbnb market in 2026. Chalet data shows a whole-market median annual revenue of $71,347, with median occupancy at 57% and a robust $464. The city maintains a tightly regulated environment, with a hard cap on STR licenses and compliance requirements.
Top-quartile operators can achieve up to $129,781 annually. Revenue per listing moved +35600.0% year-over-year, but regulatory risk and supply constraints are significant. For details, see [Folly Beach STR regulations](/rental-regulations/folly-beach-sc).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Folly Beach address against revenue, occupancy, and yield benchmarks.
Folly Beach's ADR rises 88% from Feb ($349) to Jul ($656), but occupancy rises 3.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 267 | 49% | $507 | $90,873 |
4 Bedroom | 133 | 50% | $816 | $148,503 |
5 BedroomRecommended | 45 | 50% | $1073 | $195,459 |
Folly Beach is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 57%, rising to 81% in July and dipping to 23% in January.
July, July, June are peak months, with ADR averaging $522 and occupancy reaching 81% in July.
$1,050,016, down 2.61% year-over-year.
3 Bedrooms are the most popular property type with 267 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (4.92% of bookings), Asheville, NC (4.28% of bookings), Charleston, SC (3.66% of bookings).
604 active short-term rental listings — split across studio (0), 1 bedroom (84), 2 bedroom (156), 3 bedroom (267), 4 bedroom (133), 5 bedroom (45).
