Monthly Occupancy Rate
Annual avg 50% · peaks at 73% in Jul
73% (Jul)
Summer peak
50%
Annual avg
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Quarterly average across active listings
Score a specific Folly Beach address against revenue, occupancy, and yield benchmarks.
Folly Beach's ADR rises 100% from Jan ($390) to Jul ($780), but occupancy rises 3.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 289 | 50% | $509 | $91,967 |
4 Bedroom | 151 | 47% | $810 | $139,758 |
5 BedroomRecommended | 58 | 45% | $1140 | $187,103 |
Folly Beach is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 53%, rising to 81% in July and dipping to 22% in January.
July, July, June are peak months, with ADR averaging $522 and occupancy reaching 81% in July.
$1,070,951, up 2.91% year-over-year.
3 Bedrooms are the most popular property type with 289 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (5.08% of bookings), Asheville, NC (4.13% of bookings), Charleston, SC (3.77% of bookings).
633 active short-term rental listings — split across studio (0), 1 bedroom (104), 2 bedroom (170), 3 bedroom (289), 4 bedroom (151), 5 bedroom (58).
