Monthly Occupancy Rate
Annual avg 41% · peaks at 72% in Jul
72% (Jul)
Summer peak
41%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Hilton Head Island, SC remains a reliable Airbnb market. The whole-market median is $44,920 in annual revenue at 40% occupancy and a $280 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Hilton Head Island address against revenue, occupancy, and yield benchmarks.
Hilton Head Island's ADR rises 69% from Jan ($254) to Jul ($429), but occupancy rises 8.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 40% |
| $276 |
| $40,537 |
3 Bedroom | 1,134 | 37% | $417 | $56,472 |
4 Bedroom | 468 | 39% | $651 | $93,856 |
5 BedroomRecommended | 235 | 36% | $913 | $120,685 |
Hilton Head Island is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Port Royal | 9% | $41,914 | 873 | $446K |
| 2 | Shipyard | 8% | $48,209 | 304 | $607K |
| 3 | Forest Beach | 8% | $43,661 | 898 | $562K |
| 4 | Shelter Cove | 7% | $38,011 | 57 | $528K |
| 5 | Spanish Wells | 7% | $52,664 | 7 | $734K |
| 6 | Sea Pines | 6% | $62,283 | 631 | $988K |
| 7 | Indigo Run | 6% | $35,349 | 35 | $603K |
| 8 | Hilton Head Plantation | 5% | $43,137 | 2 | $904K |
| 9 | Palmetto Hall | 5% | $34,505 | 75 | $724K |
| 10 | Palmetto Dunes | 5% | $52,090 | 570 | $1129K |
Annual average is 40%, rising to 80% in July and dipping to 9% in January.
July, July, June are peak months, with ADR averaging $308 and occupancy reaching 80% in July.
$789,690, up 2.86% year-over-year.
2 Bedrooms are the most popular property type with 2,628 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (3.77% of bookings), Atlanta, GA (3.56% of bookings), Greenville, SC (1.77% of bookings).
3,538 active short-term rental listings — split across studio (19), 1 bedroom (902), 2 bedroom (2,628), 3 bedroom (1,134), 4 bedroom (468), 5 bedroom (235).
