Airbnb Market Analytics & Investment Insights
Annual Revenue
$44,911
Based on 4678 full time Airbnb rentals
Average Daily Rate
$561
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
5.91%
Occupancy Rate
52%
Place a Hilton Head Island, SC Airbnb in service before 12/31 and claim 100% bonus depreciation.
Yes — operating a short-term rental in Hilton Head Island, SC can be highly profitable. Hilton Head Island, SC Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $44,911 and achieving a 52% occupancy rate. With around 4,678 active vacation rentals on the market, Hilton Head Island, SC offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Hilton Head Island, SC have appreciated by 0.75% over the last year.
As of September 2025, the Zillow Home Value Index shows a typical home value of $759,982 in Hilton Head Island, SC.
There are 4,678 active short-term rentals, with an average daily rate of $561, resulting in an approximate annual revenue of $44,911 per property.
From the occupancy rate standpoint and demand data, March, July, and April are the top performing months in Hilton Head Island. The occupancy rate in March is 69% and average daily rate is $596. The occupancy rate in July is 66% and average daily rate is $311. The occupancy rate in April is 65% and average daily rate is $628.
Hilton Head Island, SC is considered Investor-Friendly for short-term investments. See Hilton Head Island, SC Rental Regulations for more information.
Average Daily Rate Trend
$561
Occupancy Rate Trend
52%
Monthly Occupancy Rate Trend
65%
Monthly Average Daily Rate Trend
$628
Let our agents guide you to the best short-term rental investments in Hilton Head Island, SC
Active Short-Term Rentals
4,678
Before setting up an Airbnb in Hilton Head Island, SC, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inHilton Head Island, SC, but hosts should understand how local policies may apply to their property.
Overall, Hilton Head Island, SC's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Hilton Head Island, SC
Short-term rentals in Hilton Head Island, SC offer an average gross yield of 5.91%, with a typical property tax of 0.51%—source: SmartAsset Property Tax Calculator.
The median household income in Hilton Head Island, SC is $82,199.
The occupancy rate for Airbnb rentals in Hilton Head Island, SC is 52%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 2-bedroom with an average daily rate of $378 and an average yearly revenue of $77,263.
Unemployment in Hilton Head Island, SC is 3.3%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Hilton Head Island, SC ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Jaclyn leads the market with 359 active listings and maintains an exceptional 4.68 average guest rating.
Michael leads the market with 220 active listings and maintains an exceptional 4.64 average guest rating.
Host2coast leads the market with 190 active listings and maintains an exceptional 4.88 average guest rating.
These top performers serve as benchmarks for what drives success in Hilton Head Island, SC's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Hilton Head Island, SC is a popular destination for travelers, with Airbnb demand coming from cities like Atlanta (3.92% of all guests), Charlotte (3.64% of all guests), and Greenville (1.32% of all guests).
The average booking lead time for short-term rentals in Hilton Head Island, SC is 85 days.
The top short-term rental hosts in Hilton Head Island, SC include Jaclyn, Michael and Host2coast. These hosts have an average rating of 4.68, 4.64 and 4.88 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 8 | 86% | $325.13 | $102,058 |
| 1 Bedroom | 747 | 56% | $307.64 | $62,882 |
| 2 Bedroom | 2028 | 56% | $378 | $77,263 |
| 3 Bedroom | 799 | 56% | $484.56 | $99,044 |
| 4 Bedroom | 319 | 57% | $761.08 | $158,343 |
| 5 Bedroom | 165 | 53% | $1151.46 | $222,750 |
Looking for the most profitable areas to invest in Hilton Head Island, SC short-term rentals? These neighborhoods stand out for strong returns and steady demand.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Hilton Head Island, SC's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Hilton Head Island, SC. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 29926 | 2% | $16,492 | 341 | $749K |
| 2 | 29928 | 2% | $14,926 | 6,276 | $746K |
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Hilton Head Island, SC short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Hilton Head Island, SC.
Calculate Your Income PotentialConnect with a lender specializing in short-term rentals in Hilton Head Island, SC