Monthly Occupancy Rate
Annual avg 46% · peaks at 80% in Jul
80% (Jul)
Summer peak
46%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Hilton Head Island, SC remains a reliable Airbnb market. The whole-market median is $47,532 in annual revenue at 50% occupancy and a $286 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Hilton Head Island address against revenue, occupancy, and yield benchmarks.
Hilton Head Island's ADR rises 74% from Feb ($216) to May ($375), but occupancy rises 8.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 43% |
| $268 |
| $42,195 |
3 Bedroom | 842 | 42% | $403 | $62,378 |
4 Bedroom | 331 | 45% | $651 | $106,630 |
5 BedroomRecommended | 187 | 40% | $888 | $130,746 |
Hilton Head Island is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Port Royal | 10% | $44,263 | 862 | $436K |
| 2 | Spanish Wells | 9% | $68,068 | 7 | $734K |
| 3 | Forest Beach | 8% | $47,324 | 885 | $565K |
| 4 | Shipyard | 8% | $49,121 | 296 | $614K |
| 5 | Sea Pines | 7% | $65,832 | 602 | $981K |
| 6 | Indigo Run | 6% | $38,285 | 33 | $605K |
| 7 | Shelter Cove | 5% | $27,760 | 54 | $531K |
| 8 | Hilton Head Plantation | 5% | $46,211 | 3 | $899K |
| 9 | Palmetto Hall | 5% | $36,573 | 72 | $719K |
| 10 | Palmetto Dunes | 5% | $52,841 | 554 | $1131K |
Annual average is 50%, rising to 80% in July and dipping to 9% in January.
July, July, August are peak months, with ADR averaging $308 and occupancy reaching 80% in July.
$787,147, up 2.72% year-over-year.
2 Bedrooms are the most popular property type with 1,988 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (3.67% of bookings), Atlanta, GA (3.58% of bookings), Greenville, SC (1.71% of bookings).
3,448 active short-term rental listings — split across studio (16), 1 bedroom (699), 2 bedroom (1,988), 3 bedroom (842), 4 bedroom (331), 5 bedroom (187).
