Airbnb & Short-Term Rental Real Estate Agents in South Carolina

South Carolina can be a strong STR state, but it is not one uniform market. Chalet’s 2026 guide tracks 33 markets in South Carolina, with median annual revenue of $51,452 and median gross yield of 9.6%. Investors should compare multiple markets inside the state rather than assuming one statewide playbook.

South Carolina remains locally regulated in practice, with permits, zoning, and tax compliance varying by market. A 2025–2026 bill signals that local authority over STR restrictions is still an active issue, so the safest summary for investors is that Charleston-area and Grand Strand rules should be checked individually before a deal goes under contract.

A traditional agent may know comps and neighborhoods. A strong South Carolina STR agent also knows how to underwrite ADR, occupancy, taxes, and local operating constraints for short-term rentals. That matters much more in states like South Carolina, where rules and demand drivers can change dramatically from one market to the next.

Start with Myrtle Beach, North Myrtle Beach, Folly Beach, North Charleston, Charleston. They are the best first-pass markets from Chalet’s current guide because they combine revenue, yield, inventory depth, or existing search traction. The right order still depends on whether you want scale, yield, seasonality, or lower regulatory friction.

Yes. In South Carolina, the gap between two markets can be the difference between a scalable STR purchase and a deal that never pencils. A local STR-specialized realtor helps validate neighborhood-level demand, property type fit, local restrictions, and the vendor ecosystem before you commit capital.