Monthly Occupancy Rate
Annual avg 49% · peaks at 58% in Oct
58% (Oct)
Summer peak
49%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Raleigh, NC remains a reliable Airbnb market. The whole-market median is $30,387 in annual revenue at 50% occupancy and a $176 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Raleigh address against revenue, occupancy, and yield benchmarks.
Raleigh's ADR rises 34% from Sep ($140) to Jul ($188), but occupancy rises 1.7× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $173 |
| $35,519 |
3 Bedroom | 506 | 50% | $227 | $41,582 |
4 Bedroom | 179 | 48% | $307 | $53,966 |
5 BedroomRecommended | 48 | 41% | $473 | $70,337 |
Raleigh is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | South Raleigh | 12% | $33,995 | 32 | $294K |
| 2 | Southeast Raleigh | 10% | $31,040 | 51 | $296K |
| 3 | East Raleigh | 9% | $35,895 | 51 | $411K |
| 4 | North Central | 8% | $42,914 | 59 | $506K |
| 5 | Northeast Raleigh | 8% | $26,976 | 105 | $329K |
| 6 | South Central | 8% | $33,659 | 83 | $426K |
| 7 | North Raleigh | 8% | $39,362 | 79 | $498K |
| 8 | West Raleigh | 8% | $26,834 | 92 | $350K |
| 9 | Southwest Raleigh | 7% | $24,504 | 67 | $334K |
| 10 | Hillsborough | 6% | $27,991 | 58 | $466K |
| 11 | Central | 6% | $29,962 | 63 | $521K |
| 12 | Northwest Raleigh | 5% | $26,081 | 88 | $482K |
| 13 | Falls Of Neuse | 5% | $29,714 | 23 | $630K |
| 14 | Five Points | 4% | $34,758 | 53 | $821K |
| 15 | Six Forks | 3% | $26,700 | 8 | $794K |
| 16 | Wade | 3% | $29,274 | 36 | $897K |
| 17 | Glenwood | 2% | $32,423 | 4 | $1323K |
| 18 | Mordecai | 2% | $12,075 | 12 | $709K |
Annual average is 50%, rising to 60% in August and dipping to 34% in January.
August, October, August are peak months, with ADR averaging $140 and occupancy reaching 60% in August.
$436,056, down 2.14% year-over-year.
1 Bedrooms are the most popular property type with 685 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Raleigh, NC (6.69% of bookings), Charlotte, NC (4.55% of bookings), New York, NY (2.04% of bookings).
1,140 active short-term rental listings — split across studio (45), 1 bedroom (685), 2 bedroom (436), 3 bedroom (506), 4 bedroom (179), 5 bedroom (48).
