Monthly Occupancy Rate
Annual avg 49% · peaks at 62% in Aug
62% (Aug)
Summer peak
49%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes. Winston-Salem, NC’s whole-market median annual revenue is $27,409, with a median occupancy of 48% and a median ADR of $156 (Chalet data). The regulatory posture is permissive but not codified, requiring only a general business license and lodging tax compliance.
Top-quartile operators see upside to $36,790. Home values moved +0.0% year-over-year, reflecting a stable asset base. For compliance details, see [Winston Salem STR regulations](/rental-regulations/winston-salem-nc).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Winston-Salem address against revenue, occupancy, and yield benchmarks.
Winston-Salem's ADR rises 26% from Jun ($131) to Jun ($165), but occupancy rises 1.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 50% |
| $161 |
| $29,089 |
3 Bedroom | 162 | 49% | $198 | $35,174 |
4 Bedroom | 57 | 43% | $328 | $51,825 |
5 BedroomRecommended | 18 | 32% | $497 | $57,468 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Forest Park | 30% | $30,292 | 4 | $102K |
| 2 | Easton | 29% | $36,120 | 2 | $126K |
| 3 | Boston Thurmon | 23% | $24,995 | 6 | $109K |
| 4 | West Salem | 19% | $49,858 | 13 | $256K |
| 5 | East Winston | 19% | $24,511 | 3 | $128K |
| 6 | Crystal Towers | 18% | $41,465 | 5 | $230K |
| 7 | Mount Tabor | 17% | $36,091 | 3 | $217K |
| 8 | Sunnyside | 16% | $27,651 | 5 | $172K |
| 9 | Salem College | 15% | $35,523 | 5 | $230K |
| 10 | Konnoak | 14% | $27,254 | 11 | $191K |
| 11 | South Marshall | 14% | $47,081 | 21 | $343K |
| 12 | Town And Country Estates | 14% | $43,000 | 9 | $315K |
| 13 | Hunter Hills | 13% | $27,952 | 3 | $208K |
| 14 | Cherry View | 13% | $23,182 | 3 | $176K |
| 15 | Wachovia Highlands | 13% | $24,499 | 8 | $193K |
| 16 | South Fork | 13% | $32,573 | 12 | $258K |
| 17 | Reynolda Park | 13% | $47,497 | 3 | $378K |
| 18 | Old Vineyard | 12% | $27,997 | 3 | $227K |
| 19 | Cross Winds | 12% | $23,383 | 2 | $201K |
| 20 | Brookwood | 11% | $28,029 | 10 | $244K |
| 21 | Windsor Estates | 11% | $32,401 | 3 | $285K |
| 22 | British Woods | 11% | $27,438 | 9 | $243K |
| 23 | Stonebridge | 11% | $21,860 | 5 | $198K |
| 24 | Pinebrook Country Club | 10% | $29,445 | 3 | $284K |
| 25 | Merrimont Hills | 10% | $42,438 | 4 | $416K |
| 26 | Ardmore | 10% | $30,927 | 76 | $306K |
| 27 | West End South | 10% | $33,553 | 5 | $344K |
| 28 | Woodberry Forest | 10% | $34,687 | 4 | $357K |
| 29 | West Polo Road | 10% | $22,666 | 6 | $237K |
| 30 | Twin Gardens | 9% | $16,415 | 2 | $174K |
| 31 | Washington Park | 9% | $21,959 | 21 | $234K |
| 32 | Downtown | 9% | $19,728 | 13 | $230K |
| 33 | Old Town Heights | 9% | $20,867 | 3 | $245K |
| 34 | Holly Avenue | 8% | $26,744 | 16 | $316K |
| 35 | Reynolda Forest | 8% | $18,706 | 2 | $226K |
| 36 | North Carolina School Of The Arts | 8% | $20,857 | 4 | $261K |
| 37 | Flat Rock | 7% | $9,911 | 4 | $136K |
| 38 | Atwood Acres | 7% | $20,366 | 3 | $298K |
| 39 | Country Club | 6% | $31,673 | 4 | $516K |
| 40 | Goler | 6% | $13,786 | 3 | $230K |
| 41 | Salem Woods | 6% | $13,815 | 3 | $245K |
| 42 | Janita Lakes Estates | 5% | $13,948 | 4 | $258K |
| 43 | Westend | 5% | $22,111 | 21 | $410K |
| 44 | Ashlet Forest | 4% | $15,659 | 2 | $359K |
| 45 | Briar Glen | 4% | $10,165 | 2 | $266K |
| 46 | Buena Vista | 3% | $26,556 | 11 | $769K |
| 47 | Woodside | 3% | $11,279 | 3 | $338K |
| 48 | West Highlands | 3% | $19,391 | 10 | $584K |
| 49 | Wintergreen | 3% | $8,898 | 3 | $276K |
| 50 | Happy Hill | 3% | $7,641 | 4 | $261K |
| 51 | Breckingridge | 2% | $7,889 | 2 | $325K |
| 52 | Old Sherwood Forest | 2% | $11,798 | 3 | $536K |
| 53 | Merrimont | 2% | $15,193 | 2 | $787K |
Annual average is 48%, rising to 62% in August and dipping to 33% in January.
August, June, July are peak months, with ADR averaging $140 and occupancy reaching 62% in August.
$266,364, up 0.00% year-over-year.
1 Bedrooms are the most popular property type with 303 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Winston-Salem, NC (5.11% of bookings), Charlotte, NC (3.54% of bookings), Raleigh, NC (3.28% of bookings).
559 active short-term rental listings — split across studio (9), 1 bedroom (303), 2 bedroom (213), 3 bedroom (162), 4 bedroom (57), 5 bedroom (18).
