Winston-Salem Airbnb Rental Market Data, Revenue and Occupancy Rates 2026

Pronounced: sha-LAY

Make Chalet a preferred source on Google

All Real Estate Services are offered through Chalet Realty (DBA of Mahalla Realty LLC).

Texas Real Estate Commission Consumer Protection Notice Texas Real Estate Commission Information About Brokerage Services TREC Disclaimer

Chalet (“GetChalet Inc.”) provides general educational content and tools for real-estate investors. Chalet is not a law firm, CPA firm, or investment adviser, and does not provide tax, legal, or accounting advice. Nothing on this site creates a CPA-client, attorney-client, or fiduciary relationship. Tax laws change, and state rules may differ from federal rules (e.g., California decouples from federal bonus depreciation). Always consult your own qualified tax and legal professionals about your specific situation.

The term 'Airbnb' is used on our site in a colloquial sense, akin to saying 'I am going to Airbnb it.' This usage is intended to refer broadly to the concept of short-term rentals and not specifically to the Airbnb platform or services. Airbnb, Inc. is not affiliated with Chalet, nor does it endorse or sponsor our services. We use the term in this generalized manner to easily convey the idea of participating in short-term rental activities, recognizing 'Airbnb' as a term familiar to many in this context.

Affiliate & Referral Disclosure. Chalet may receive referral fees or other consideration when you engage with featured agents, lenders, cost-seg providers, or other partners referenced on this site. These relationships may influence which partners we present. We follow the FTC Endorsement Guides and aim to disclose material connections clearly and conspicuously.

Chalet (DBA of GetChalet Inc.) is not affiliated, associated, authorized, endorsed by, or in any way officially connected with Airbnb, Airbnb.com, or any of its subsidiaries or its affiliates. The official Airbnb website can be found at http://www.airbnb.com. The name "Airbnb" as well as related names, marks, emblems and images are registered trademarks of Airbnb, Inc.

Winston-Salem Airbnb Rental Market Data, Revenue and Occupancy Rates 2026

Investment thesis

Why invest in Winston-Salem, NC Airbnb rentals?

Winston-Salem, North Carolina, presents a short-term rental market defined by accessible home values and a stable, mid-tier yield profile. The canonical whole-market median annual revenue sits at $27,409, with a median occupancy of 48% and a median ADR of $156. Gross yield registers at 10.3%, underpinned by a median home value of $266,364, positioning Winston-Salem at #159 nationally for yield. Seasonality is moderate: peak month June delivers $2,938 in revenue and 60% occupancy, while the trough in February sees revenue dip to $1,389 and occupancy to 38%. The defining investment feature here is the combination of low entry price and a double-digit gross yield, supported by a regulatory environment that remains permissive but not codified.

Product segmentation in Winston-Salem is anchored by a high share of 1BR and 2BR listings, accounting for 40% and 27% of supply, respectively. One-bedroom units generate $19,089 annually at an ADR of $109 and 48% occupancy, while 2BRs command $29,089 with a higher ADR of $161 and 50% occupancy. Three-bedrooms, at 21% of the market, push annual revenue up to $35,174 and ADR to $198, with occupancy at 49%. Four-bedroom properties, while only 7% of supply, deliver $51,825 in revenue and a premium ADR of $328. For tailored acquisition strategy, a Chalet agent can help navigate the interplay between bedroom count, ADR, and occupancy to optimize yield.

Geographically, the 27101 and 27103 zip codes stand out as the most productive clusters. Zip 27101, with 110 listings, posts a median annual revenue of $31,884, a yield of 13.9%, and a median home value of $229,692, balancing a robust ADR of $166 against 43% occupancy. Zip 27103, the largest by listing count, delivers $31,540 revenue, 11.1% yield, and 59% occupancy on a $283,146 home value. These clusters offer a blend of scale and yield, with 27101 particularly attractive for investors prioritizing cash-on-cash returns.

The investor case at scale is driven by regional drive-market demand, with only 1.8% international guests and the majority of reviews sourced from within North Carolina and the broader Southeast. Booking behavior is measured, with an average lead time of 31 days and an average stay of 5.7 nights, supporting operational predictability. Top hosts are diversified, with the largest holding 39 listings, but no single operator dominates the market. For investors modeling entry, the Chalet ROI calculator provides scenario analysis grounded in current yield and booking trends.

Risks are concentrated around regulatory ambiguity and the potential for future zoning or licensing changes, as Winston-Salem currently lacks a city-specific STR ordinance but requires a general business license and compliance with a 7% effective lodging tax. Home values moved +0.2% year-over-year, reflecting a stable asset base. Investors should note the pronounced seasonal trough in February, with revenue at $1,389 and occupancy at 38%. For ongoing compliance and risk monitoring, consult Winston Salem STR regulations.

Winston-Salem’s short-term rental thesis is anchored by accessible entry costs, stable double-digit gross yield, and regulatory permissiveness, with $27,409 defining the market’s investable core.

Monthly Revenue & Seasonality

Revenue per active listing in Winston-Salem, NC, by month. Demand peaks Jun–Aug.

Monthly Revenue Trend

Revenue per active listing by month in Winston-Salem, NC

$2,660

Season	Occ.	Revenue
Summer Jun–Aug	59%	$2,690
Spring Mar–May	54%	$2,438
Fall Sep–Nov	45%	$2,120
Winter Dec–Feb	37%	$1,888

Revenue by Bedroom Count

Annual revenue, occupancy, and ADR by bedroom configuration — Winston-Salem runs mostly 1 Bedrooms, but 5 Bedrooms deliver the highest annual revenue.

Bedrooms	Listings	Occupancy	ADR	Annual Revenue
Studio	9	50%	$115	$20,976
1 BedroomMost common	303	48%	$109	$19,089
2 Bedroom	213	50%	$161	$29,089
3 Bedroom	162	49%	$198	$35,174
4 Bedroom	57	43%	$328	$51,825
5 BedroomRecommended	18	32%	$497	$57,468