Monthly Occupancy Rate
Annual avg 48% · peaks at 63% in Jun
63% (Jun)
Summer peak
48%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, Winston Salem, NC is a good Airbnb market in 2026 for disciplined, full-time operators. Chalet data shows active full-time listings average $26,891 in annual revenue, with 48% occupancy and a $152 ADR. The regulatory environment is currently stable, requiring only general business licensing and a 7% lodging tax.
Top-quartile operators see upside to $35,091. The whole-market median ($27,993) is diluted by part-time listings—benchmark against the active figure. For details, see [Winston Salem STR regulations](/rental-regulations/winston-salem-nc).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Winston-Salem address against revenue, occupancy, and yield benchmarks.
Winston-Salem's ADR rises 27% from Jun ($131) to Jun ($167), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $159 |
| $28,909 |
3 Bedroom | 162 | 48% | $201 | $35,301 |
4 Bedroom | 57 | 42% | $325 | $49,927 |
5 BedroomRecommended | 18 | 34% | $455 | $56,976 |
Concentrated guest origins reduce booking-acquisition cost but expose the listing to regional economic shocks. Diversify pricing and outreach if the top-5 share is dominant.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Easton | 30% | $37,250 | 2 | $126K |
| 2 | Boston Thurmon | 23% | $25,284 | 6 | $109K |
| 3 | Forest Park | 22% | $22,604 | 3 | $102K |
| 4 | West Salem | 19% | $49,233 | 12 | $256K |
| 5 | East Winston | 19% | $23,798 | 3 | $128K |
| 6 | Konnoak | 18% | $34,375 | 10 | $191K |
| 7 | Crystal Towers | 17% | $38,640 | 5 | $230K |
| 8 | Wachovia Highlands | 16% | $31,113 | 8 | $193K |
| 9 | Salem College | 15% | $34,533 | 5 | $230K |
| 10 | Town And Country Estates | 15% | $46,690 | 8 | $315K |
| 11 | Sunnyside | 15% | $25,159 | 5 | $172K |
| 12 | Mount Tabor | 15% | $31,591 | 3 | $217K |
| 13 | South Marshall | 14% | $47,993 | 21 | $343K |
| 14 | Stonebridge | 14% | $27,033 | 4 | $198K |
| 15 | Cherry View | 13% | $22,333 | 3 | $176K |
| 16 | British Woods | 12% | $30,142 | 9 | $243K |
| 17 | Old Vineyard | 12% | $28,056 | 3 | $227K |
| 18 | Twin Gardens | 12% | $21,447 | 2 | $174K |
| 19 | Reynolda Park | 12% | $45,705 | 3 | $378K |
| 20 | South Fork | 12% | $30,359 | 11 | $258K |
| 21 | Brookwood | 12% | $28,539 | 9 | $244K |
| 22 | Cross Winds | 12% | $23,488 | 2 | $201K |
| 23 | Windsor Estates | 11% | $30,415 | 3 | $285K |
| 24 | Hunter Hills | 11% | $22,123 | 3 | $208K |
| 25 | Woodberry Forest | 10% | $36,571 | 4 | $357K |
| 26 | West End South | 10% | $34,978 | 4 | $344K |
| 27 | Merrimont Hills | 10% | $41,950 | 4 | $416K |
| 28 | Ardmore | 10% | $29,126 | 72 | $306K |
| 29 | Old Town Heights | 9% | $21,247 | 3 | $245K |
| 30 | Downtown | 9% | $19,879 | 13 | $230K |
| 31 | West Polo Road | 9% | $20,443 | 5 | $237K |
| 32 | Pinebrook Country Club | 9% | $24,345 | 3 | $284K |
| 33 | Washington Park | 8% | $19,791 | 19 | $234K |
| 34 | Holly Avenue | 8% | $25,438 | 16 | $316K |
| 35 | North Carolina School Of The Arts | 8% | $19,824 | 4 | $261K |
| 36 | Reynolda Forest | 7% | $16,627 | 2 | $226K |
| 37 | Flat Rock | 7% | $9,962 | 4 | $136K |
| 38 | Atwood Acres | 7% | $21,642 | 3 | $298K |
| 39 | Country Club | 6% | $29,453 | 3 | $516K |
| 40 | Buena Vista | 6% | $42,821 | 10 | $769K |
| 41 | Salem Woods | 6% | $13,458 | 3 | $245K |
| 42 | Westend | 5% | $21,308 | 20 | $410K |
| 43 | Janita Lakes Estates | 5% | $11,636 | 4 | $258K |
| 44 | Wintergreen | 4% | $11,662 | 3 | $276K |
| 45 | Old Sherwood Forest | 4% | $20,381 | 3 | $536K |
| 46 | Briar Glen | 4% | $10,016 | 2 | $266K |
| 47 | Ashlet Forest | 4% | $12,831 | 2 | $359K |
| 48 | Woodside | 3% | $10,906 | 3 | $338K |
| 49 | Happy Hill | 3% | $8,387 | 4 | $261K |
| 50 | Breckingridge | 2% | $8,114 | 2 | $325K |
| 51 | Goler | 2% | $4,711 | 3 | $230K |
| 52 | Merrimont | 2% | $15,561 | 2 | $787K |
| 53 | West Highlands | 2% | $8,895 | 9 | $584K |
Annual average is 48%, rising to 63% in June and dipping to 32% in January.
June, August, July are peak months, with ADR averaging $167 and occupancy reaching 63% in June.
$266,364, up 0.00% year-over-year.
1 Bedrooms are the most popular property type with 304 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Winston-Salem, NC (5.11% of bookings), Charlotte, NC (3.54% of bookings), Raleigh, NC (3.28% of bookings).
524 active short-term rental listings — split across studio (9), 1 bedroom (304), 2 bedroom (211), 3 bedroom (162), 4 bedroom (57), 5 bedroom (18).