Monthly Occupancy Rate
Annual avg 46% · peaks at 64% in Aug
64% (Aug)
Summer peak
46%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Bryson City, NC remains a reliable Airbnb market. Active full-time operators average $42,613 in annual revenue at 45% occupancy and a $235 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Bryson City address against revenue, occupancy, and yield benchmarks.
Bryson City's ADR rises 18% from Jan ($213) to Jun ($251), but occupancy rises 2.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $236 |
| $39,035 |
3 Bedroom | 93 | 47% | $282 | $48,432 |
4 BedroomRecommended | 36 | 36% | $400 | $53,204 |
5 Bedroom | 10 | 25% | $496 | $46,140 |
Bryson City is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 45%, rising to 64% in August and dipping to 28% in February.
August, July, October are peak months, with ADR averaging $225 and occupancy reaching 64% in August.
$325,662, down 1.12% year-over-year.
2 Bedrooms are the most popular property type with 183 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (3.84% of bookings), Atlanta, GA (2.67% of bookings), Raleigh, NC (1.84% of bookings).
401 active short-term rental listings — split across studio (10), 1 bedroom (157), 2 bedroom (183), 3 bedroom (93), 4 bedroom (36), 5 bedroom (10).