Airbnb Market Analytics & Investment Insights
Annual Revenue
$43,224
Based on 1912 full time Airbnb rentals
Average Daily Rate
$270
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
7.54%
Occupancy Rate
46%
Yes — operating a short-term rental in Banner Elk, NC can be highly profitable. Banner Elk, NC Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $43,224 and achieving a 46% occupancy rate. With around 1,912 active vacation rentals on the market, Banner Elk, NC offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Banner Elk, NC have appreciated by 0.23% over the last year.
As of November 2025, the Zillow Home Value Index shows a typical home value of $572,900 in Banner Elk, NC.
There are 1,912 active short-term rentals, with an average daily rate of $270, resulting in an approximate annual revenue of $43,224 per property.
From the occupancy rate standpoint and demand data, July, August, and October are the top performing months in Banner Elk. The occupancy rate in July is 57% and average daily rate is $333. The occupancy rate in August is 54% and average daily rate is $332. The occupancy rate in October is 51% and average daily rate is $331.
Banner Elk, NC is considered Investor-Friendly for short-term investments. See Banner Elk, NC Rental Regulations for more information.
Get matched with top Banner Elk, NC realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
Explore ADR trends by bedroom count and monthly seasonality
ADR comparison across different property sizes in Banner Elk, NC
$270
Seasonal ADR fluctuations throughout the year in Banner Elk, NC
$332
The Average Daily Rate (ADR) in Banner Elk, NC varies from $294 in low season to $454 during peak months, with an annual average of $332.
Peak ADR: typically in January, February, April, averaging $454 per night.
Shoulder season: ADR around $337 maintains solid RevPAR with high occupancy.
Low months: ADR drops to $294, offering new investors a cost-effective entry point.
Dynamic pricing 30–45 days before peak months helps capture high-value early bookings.
Explore occupancy trends by bedroom count and monthly seasonality
Occupancy comparison across different property sizes in Banner Elk, NC
46%
Seasonal occupancy fluctuations throughout the year in Banner Elk, NC
43%
Banner Elk, NC's short-term rental market shows strong year-round demand with clear seasonal peaks. In 2025, average monthly occupancy ranged from 28% in April to 57% in July, with an annual average of 43%.
The Monthly Occupancy Rate chart shows:
Summer (June–August): occupancy averages 53%, fueled by tourism and family travel.
Winter (Dec–Feb): occupancy dips to around 43%, ideal for mid-term rentals or maintenance downtime.
Spring/Fall: steady 38% with balanced supply and demand.
Active Short-Term Rentals
1,912
Before setting up an Airbnb in Banner Elk, NC, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inBanner Elk, NC, but hosts should understand how local policies may apply to their property.
Overall, Banner Elk, NC's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Banner Elk, NC
Short-term rentals in Banner Elk, NC offer an average gross yield of 7.54%, with a typical property tax of 0.42%—source: SmartAsset Property Tax Calculator.
The median household income in Banner Elk, NC is $55,922.
The occupancy rate for Airbnb rentals in Banner Elk, NC is 46%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 2-bedroom with an average daily rate of $228 and an average yearly revenue of $32,424.
Unemployment in Banner Elk, NC is 3.8%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Banner Elk, NC ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Cassandra Lea leads the market with 180 active listings and maintains an exceptional 4.60 average guest rating.
John Michael leads the market with 59 active listings and maintains an exceptional 4.30 average guest rating.
Evolve leads the market with 23 active listings and maintains an exceptional 3.98 average guest rating.
These top performers serve as benchmarks for what drives success in Banner Elk, NC's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Keep your Banner Elk, NC Airbnb guest-ready with trusted cleaning professionals — connect with vetted cleaners through our partner Turno.
Banner Elk, NC is a popular destination for travelers, with Airbnb demand coming from cities like Charlotte (7.85% of all guests), Raleigh (5.40% of all guests), and Durham (1.96% of all guests).
The average booking lead time for short-term rentals in Banner Elk, NC is 59 days.
The top short-term rental hosts in Banner Elk, NC include Cassandra Lea, John Michael and Evolve. These hosts have an average rating of 4.60, 4.30 and 3.98 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 1 | 47% | $142 | $24,562 |
| 1 Bedroom | 267 | 47% | $172 | $29,406 |
| 2 Bedroom | 645 | 39% | $228 | $32,398 |
| 3 Bedroom | 570 | 44% | $325 | $52,076 |
| 4 Bedroom | 366 | 44% | $448 | $71,753 |
| 5 Bedroom | 132 | 45% | $602 | $99,032 |
Looking for the most profitable areas to invest in Banner Elk, NC short-term rentals? These neighborhoods stand out for strong returns and steady demand.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Banner Elk, NC's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Banner Elk, NC. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 28604 | 8% | $39,355 | 2,867 | $485K |
| 2 | 28646 | 1% | $9,384 | 2 | $1259K |
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Banner Elk, NC short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Banner Elk, NC.
Calculate Your Income PotentialConnect with a lender specializing in short-term rentals in Banner Elk, NC
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