Monthly Occupancy Rate
Annual avg 31% · peaks at 50% in Jul
50% (Jul)
Summer peak
31%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Banner Elk, NC remains a reliable Airbnb market. The whole-market median is $38,787 in annual revenue at 30% occupancy and a $282 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Banner Elk address against revenue, occupancy, and yield benchmarks.
Banner Elk's ADR rises 43% from Jun ($229) to Jan ($328), but occupancy rises 3.7× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $227 |
| $28,109 |
3 Bedroom | 465 | 36% | $336 | $44,027 |
4 Bedroom | 282 | 35% | $460 | $59,221 |
5 BedroomRecommended | 94 | 33% | $594 | $70,932 |
Banner Elk is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 30%, rising to 50% in July and dipping to 14% in April.
July, August, February are peak months, with ADR averaging $244 and occupancy reaching 50% in July.
$584,097, down 0.25% year-over-year.
2 Bedrooms are the most popular property type with 540 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (8.97% of bookings), Raleigh, NC (5.84% of bookings), Durham, NC (2.03% of bookings).
1,437 active short-term rental listings — split across studio (53), 1 bedroom (227), 2 bedroom (540), 3 bedroom (465), 4 bedroom (282), 5 bedroom (94).
