Monthly Occupancy Rate
Annual avg 35% · peaks at 67% in Feb
67% (Feb)
Summer peak
35%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Big Sky, MT remains a reliable Airbnb market. The whole-market median is $61,374 in annual revenue at 32% occupancy and a $584 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Big Sky address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 315 | 37% | $659 | $88,445 |
4 Bedroom | 261 | 36% | $997 | $129,652 |
5 BedroomRecommended | 101 | 35% | $1350 | $172,442 |
Big Sky relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 32%, rising to 85% in March and dipping to 0% in May.
March, February, March are peak months, with ADR averaging $524 and occupancy reaching 85% in March.
$1,869,170, up 2.70% year-over-year.
3 Bedrooms are the most popular property type with 315 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are New York, NY (4.34% of bookings), Seattle, WA (2.36% of bookings), Denver, CO (2.10% of bookings).
733 active short-term rental listings — split across studio (20), 1 bedroom (133), 2 bedroom (185), 3 bedroom (315), 4 bedroom (261), 5 bedroom (101).
