Monthly Occupancy Rate
Annual avg 40% · peaks at 85% in Mar
85% (Mar)
Summer peak
40%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Big Sky, MT remains a reliable Airbnb market. Active full-time operators average $62,132 in annual revenue at 36% occupancy and a $601 ADR. Review local regulation before purchase — see the rules section below.
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Quarterly average across active listings
Score a specific Big Sky address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 241 | 39% | $628 | $89,511 |
4 Bedroom | 192 | 39% | $929 | $133,721 |
5 BedroomRecommended | 76 | 38% | $1223 | $169,049 |
Big Sky relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 36%, rising to 85% in March and dipping to 0% in May.
March, February, February are peak months, with ADR averaging $524 and occupancy reaching 85% in March.
$1,865,571, up 2.12% year-over-year.
3 Bedrooms are the most popular property type with 241 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are New York, NY (4.36% of bookings), Seattle, WA (2.54% of bookings), Denver, CO (2.23% of bookings).
684 active short-term rental listings — split across studio (17), 1 bedroom (105), 2 bedroom (147), 3 bedroom (241), 4 bedroom (192), 5 bedroom (76).