Monthly Occupancy Rate
Annual avg 55% · peaks at 73% in Aug
73% (Aug)
Summer peak
55%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Billings, MT remains a reliable Airbnb market. The whole-market median is $25,651 in annual revenue at 55% occupancy and a $111 ADR. Review local regulation before purchase — see the rules section below.
Go Deeper
Open a conversation with your preferred assistant, pre-loaded with a question about this topic.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Billings address against revenue, occupancy, and yield benchmarks.
Billings's ADR rises 68% from Sep ($100) to May ($168), but occupancy rises 2.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $151 |
| $30,763 |
3 Bedroom | 88 | 55% | $217 | $43,259 |
4 Bedroom | 41 | 54% | $305 | $60,545 |
5 BedroomRecommended | 19 | 47% | $382 | $65,879 |
Billings is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | North Central | 10% | $39,411 | 19 | $382K |
| 2 | Highlands | 10% | $38,298 | 32 | $382K |
| 3 | West Central | 8% | $32,209 | 11 | $382K |
| 4 | Heights | 7% | $30,147 | 29 | $413K |
| 5 | East Central | 7% | $23,722 | 57 | $332K |
| 6 | North Side | 7% | $17,443 | 30 | $260K |
| 7 | South Central | 7% | $21,877 | 32 | $327K |
| 8 | South Side | 5% | $13,876 | 19 | $255K |
| 9 | West Shiloh | 3% | $16,914 | 10 | $543K |
Annual average is 55%, rising to 73% in August and dipping to 33% in February.
August, April, July are peak months, with ADR averaging $111 and occupancy reaching 73% in August.
$401,471, up 1.95% year-over-year.
2 Bedrooms are the most popular property type with 129 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Billings, MT (4.36% of bookings), Bozeman, MT (3.06% of bookings), Great Falls, MT (2.81% of bookings).
235 active short-term rental listings — split across studio (14), 1 bedroom (118), 2 bedroom (129), 3 bedroom (88), 4 bedroom (41), 5 bedroom (19).
