Monthly Occupancy Rate
Annual avg 55% · peaks at 73% in Aug
73% (Aug)
Summer peak
55%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Billings, MT remains a reliable Airbnb market. Active full-time operators average $25,779 in annual revenue at 55% occupancy and a $111 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Billings address against revenue, occupancy, and yield benchmarks.
Billings's ADR rises 69% from Sep ($100) to May ($169), but occupancy rises 2.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $151 |
| $31,065 |
3 Bedroom | 87 | 52% | $215 | $40,642 |
4 Bedroom | 40 | 51% | $313 | $58,480 |
5 BedroomRecommended | 19 | 49% | $373 | $66,149 |
Billings is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | North Central | 11% | $40,390 | 16 | $382K |
| 2 | Highlands | 10% | $36,681 | 28 | $382K |
| 3 | West Central | 9% | $35,608 | 10 | $382K |
| 4 | Heights | 9% | $36,922 | 26 | $413K |
| 5 | North Side | 7% | $18,390 | 27 | $260K |
| 6 | East Central | 7% | $22,455 | 50 | $332K |
| 7 | South Central | 7% | $22,075 | 27 | $327K |
| 8 | South Side | 5% | $12,387 | 16 | $255K |
| 9 | West Shiloh | 3% | $18,297 | 9 | $543K |
Annual average is 55%, rising to 73% in August and dipping to 33% in February.
August, April, June are peak months, with ADR averaging $111 and occupancy reaching 73% in August.
$401,471, up 1.95% year-over-year.
2 Bedrooms are the most popular property type with 128 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Billings, MT (4.36% of bookings), Bozeman, MT (3.06% of bookings), Great Falls, MT (2.81% of bookings).
207 active short-term rental listings — split across studio (14), 1 bedroom (115), 2 bedroom (128), 3 bedroom (87), 4 bedroom (40), 5 bedroom (19).