Monthly Occupancy Rate
Annual avg 46% · peaks at 77% in Aug
77% (Aug)
Summer peak
46%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Missoula, MT remains a reliable Airbnb market. The whole-market median is $31,693 in annual revenue at 43% occupancy and a $165 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Missoula address against revenue, occupancy, and yield benchmarks.
Missoula's ADR rises 40% from Dec ($146) to Jul ($204), but occupancy rises 4.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $194 |
| $32,715 |
3 Bedroom | 99 | 41% | $295 | $44,377 |
4 BedroomRecommended | 43 | 39% | $440 | $62,158 |
5 Bedroom | 9 | 16% | $595 | $35,762 |
Missoula is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Riverfront | 9% | $46,076 | 49 | $528K |
| 2 | Lower Rattlesnake | 8% | $50,270 | 12 | $643K |
| 3 | Northside | 8% | $33,283 | 12 | $432K |
| 4 | University District | 8% | $58,770 | 29 | $766K |
| 5 | Emma Dickinson Orchard Homes | 7% | $35,163 | 6 | $493K |
| 6 | Heart Of Missoula | 6% | $32,375 | 42 | $512K |
| 7 | Miller Creek | 5% | $38,332 | 6 | $711K |
| 8 | Rose Park | 5% | $28,920 | 29 | $549K |
| 9 | Franklin To The Fort | 5% | $20,216 | 35 | $438K |
| 10 | Southgate Triangle | 4% | $20,335 | 11 | $503K |
| 11 | South 39th Street | 4% | $18,796 | 3 | $522K |
| 12 | Westside | 4% | $16,585 | 14 | $464K |
| 13 | Farviews Pattee Canyon | 3% | $21,063 | 9 | $724K |
| 14 | Lewis And Clark | 3% | $16,602 | 11 | $592K |
| 15 | Moose Can Gully | 2% | $12,969 | 5 | $522K |
| 16 | Upper Rattlesnake | 2% | $18,547 | 9 | $810K |
| 17 | Grant Creek | 2% | $12,511 | 10 | $783K |
Annual average is 43%, rising to 77% in August and dipping to 18% in January.
August, July, July are peak months, with ADR averaging $199 and occupancy reaching 77% in August.
$575,182, up 0.71% year-over-year.
1 Bedrooms are the most popular property type with 189 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Missoula, MT (4.01% of bookings), Bozeman, MT (3.98% of bookings), Billings, MT (3.41% of bookings).
324 active short-term rental listings — split across studio (37), 1 bedroom (189), 2 bedroom (143), 3 bedroom (99), 4 bedroom (43), 5 bedroom (9).
