Monthly Occupancy Rate
Annual avg 43% · peaks at 77% in Aug
77% (Aug)
Summer peak
43%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Missoula, MT remains a reliable Airbnb market. Active full-time operators average $32,353 in annual revenue at 43% occupancy and a $165 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Missoula address against revenue, occupancy, and yield benchmarks.
Missoula's ADR rises 48% from Feb ($140) to Jul ($207), but occupancy rises 4.9× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $191 |
| $30,553 |
3 Bedroom | 97 | 40% | $292 | $42,632 |
4 BedroomRecommended | 42 | 33% | $399 | $48,545 |
5 Bedroom | 9 | 20% | $520 | $37,501 |
Missoula is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | University District | 8% | $64,884 | 27 | $766K |
| 2 | Riverfront | 8% | $43,663 | 46 | $528K |
| 3 | Northside | 8% | $34,796 | 11 | $432K |
| 4 | Lower Rattlesnake | 7% | $45,769 | 11 | $643K |
| 5 | Emma Dickinson Orchard Homes | 7% | $34,412 | 6 | $493K |
| 6 | Heart Of Missoula | 6% | $32,489 | 40 | $512K |
| 7 | Miller Creek | 6% | $42,138 | 6 | $711K |
| 8 | Franklin To The Fort | 5% | $21,151 | 31 | $438K |
| 9 | Rose Park | 5% | $26,464 | 26 | $549K |
| 10 | Southgate Triangle | 4% | $20,798 | 10 | $503K |
| 11 | South 39th Street | 4% | $18,988 | 3 | $522K |
| 12 | Westside | 3% | $15,835 | 13 | $464K |
| 13 | Farviews Pattee Canyon | 3% | $22,292 | 8 | $724K |
| 14 | Lewis And Clark | 3% | $15,795 | 10 | $592K |
| 15 | Upper Rattlesnake | 2% | $17,796 | 8 | $810K |
| 16 | Moose Can Gully | 2% | $11,415 | 4 | $522K |
| 17 | Grant Creek | 1% | $8,125 | 8 | $783K |
Annual average is 43%, rising to 77% in August and dipping to 16% in January.
August, July, September are peak months, with ADR averaging $199 and occupancy reaching 77% in August.
$575,182, up 0.71% year-over-year.
1 Bedrooms are the most popular property type with 188 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Missoula, MT (4.01% of bookings), Bozeman, MT (3.98% of bookings), Billings, MT (3.41% of bookings).
296 active short-term rental listings — split across studio (36), 1 bedroom (188), 2 bedroom (138), 3 bedroom (97), 4 bedroom (42), 5 bedroom (9).