Airbnb market dataThrough 388 listingsHow we measure
A typical active Airbnb in Missoula, MT earned $29,627 in the 12 months to Sep 2026, with the median listing booked 42% of nights and an average nightly rate of $159 in Sep 2026.
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A typical active Missoula Airbnb earned $29,627 in the 12 months to Sep 2026. The top 25% of listings averaged $38,020, about 1.3× that. The bottom 25%, which includes rarely booked listings, averaged $5,349.
$5.3k
Bottom 25% average
$29.6k
Typical listing
$38k
Top 25% average
1-bedroom homes are the most common in Missoula (36% of listings).
| Bedrooms | Share of listings | Nightly rate | Occupancy | Est. revenue/yr |
|---|---|---|---|---|
| Studio | 6% | $127 | 48% | $22,108 |
| 1 bedroom | 36% | $156 | 51% | $29,019 |
| 2 bedrooms | 28% | $226 | 48% | $39,302 |
| 3 bedrooms | 19% | $328 | 43% | $51,327 |
| 4 bedrooms | 8% | $474 | 39% | $67,204 |
| 5 bedrooms | 2% | $600 | 26% | $56,418 |
Estimated revenue = nightly rate × occupancy × 365, last 12 months.
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The best three months, Sep, Aug and Dec, brought in 32% of a typical Missoula listing's revenue over the 12 months to Sep 2026.
Sep brings in 1.7× as much as Mar
Typical monthly revenue per listing, Oct 2025–Sep 2026
| Month | Revenue | Occupancy | Nightly rate | Revenue a year earlier |
|---|---|---|---|---|
| Oct 2025 | $2,117 | 50% | $154 | |
| Nov 2025 | $2,044 | 42% | $158 | |
| Dec 2025 | $3,107 | 29% | $157 | |
| Jan 2026 | $2,647 | 17% | $141 | |
| Feb 2026 | $1,953 | 24% | $159 | |
| Mar 2026 | $1,874 | 33% | $156 | |
| Apr 2026 |
University District has the highest gross yield of the 5 Missoula neighborhoods we rank, at 9.4%, with typical revenue of $70,966 a year.
| # | neighborhood | Gross yield | Revenue/yr | Occupancy | Home value |
|---|---|---|---|---|---|
| 1 | University District | 9.4% | $70,966 | ||
| 2 | Riverfront | 7.2% | $37,764 | ||
| 3 | Heart Of Missoula | 6.6% | $32,958 | ||
| 4 | Rose Park | locked | locked | locked | locked |
| 5 | Franklin To The Fort | locked | locked | locked | locked |
Ranked by gross yield (typical yearly revenue ÷ median home value), last 12 months. 12 neighborhoods have fewer than 20 listings or incomplete data and aren't ranked.
Yield isn't everything: zoning and HOA rules decide which streets allow short-term rentals.
The median Missoula home is worth $568,490 (Zillow, Aug 2026), up 1.2% in a year. At typical revenue that's a 5.2% gross yield, before the mortgage, taxes and running costs.
The 10 largest operators in Missoula each ran 3 or more listings as of May 2025.
and 3 more
Of guests from the top 10 cities, 82% live within a day's drive.
and 3 more
Missoula ranks #5 of the 7 Montana markets we track by gross yield.
| # | Market | Gross yield | Revenue/yr | Home value |
|---|---|---|---|---|
| 1 | Whitefish, MT | 7.5% | $65,064 | |
| 2 | Billings, MT | 7.1% | $28,434 | |
| 3 | Kalispell, MT | 6.9% | $38,742 | |
| 4 | West Yellowstone, MT | 5.3% | $35,056 | |
| 5 | Missoula, MT (this market) | 5.2% | $29,627 | |
| 6 | Bozeman, MT | 4.7% | $34,406 | |
| 7 | Big Sky, MT | 3.2% | $61,032 |
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A typical active Airbnb in Missoula, MT earned $29,627 in the 12 months to Sep 2026. The median listing was booked 42% of nights, and the average nightly rate was $159 in Sep 2026. Against a median home value of $568,490, that's a 5.2% gross yield before the mortgage, taxes and running costs.
A typical active listing earned $29,627 in the 12 months to Sep 2026. The top 25% of listings averaged $38,020 and the bottom 25% $5,349. Estimated by size: 1-bedroom about $29,019; 2-bedroom about $39,302; 3-bedroom about $51,327 and 4-bedroom about $67,204 a year.
The typical listing was booked 42% of nights in the 12 months to Sep 2026, from 64% in July to 17% in January.
September; August and December earned the most, bringing in 32% of a typical listing's revenue in the 12 months to Sep 2026.
$568,490 as of August 2026 (Zillow Home Value Index), up 1.2% in a year.
1-bedroom homes make up 36% of listings, earning an estimated $29,019 a year.
The top origin cities are Bozeman, MT (4.0% of guests); Missoula, MT (3.8% of guests) and Billings, MT (3.3% of guests). Of guests from the top 10 cities, 82% live within a day's drive.
Chalet tracks 388 short-term rental listings in Missoula, MT, with data through Sep 2026.
Based on 388 Missoula short-term rental listings tracked by Chalet, with data through Sep 2026. Home values come from the Zillow Home Value Index.
Airbnb data sites count different things. Some average every listing, including ones that are rarely booked; some use a whole metro area instead of the town; some use a calendar year. We show typical figures for active listings in Missoula over the last 12 months, and label each number with what it counts. Compare like with like before comparing sites.
For education only, not financial, legal or investment advice. Full methodology
| $2,679 |
| 40% |
| $180 |
| May 2026 | $2,577 | 50% | $219 |
|---|
| Jun 2026 | $2,105 | 54% | $252 |
|---|
| Jul 2026 | $2,040 | 64% | $276 |
|---|
| Aug 2026 | $3,168 | 59% | $267 |
|---|
| Sep 2026 | $3,317 | 56% | $240 |
|---|