Monthly Occupancy Rate
Annual avg 40% · peaks at 85% in Mar
85% (Mar)
Summer peak
40%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Big Sky, MT remains a reliable Airbnb market. The whole-market median is $59,954 in annual revenue at 36% occupancy and a $600 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Big Sky address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 239 | 39% | $646 | $91,405 |
4 Bedroom | 195 | 37% | $980 | $132,776 |
5 BedroomRecommended | 77 | 38% | $1338 | $185,899 |
Big Sky relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 36%, rising to 85% in March and dipping to 0% in May.
March, February, February are peak months, with ADR averaging $524 and occupancy reaching 85% in March.
$1,865,571, up 2.12% year-over-year.
3 Bedrooms are the most popular property type with 239 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are New York, NY (4.36% of bookings), Seattle, WA (2.54% of bookings), Denver, CO (2.23% of bookings).
699 active short-term rental listings — split across studio (17), 1 bedroom (106), 2 bedroom (146), 3 bedroom (239), 4 bedroom (195), 5 bedroom (77).
