Monthly Occupancy Rate
Annual avg 45% · peaks at 60% in Aug
60% (Aug)
Summer peak
45%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Rosa, CA remains a reliable Airbnb market. The whole-market median is $55,914 in annual revenue at 44% occupancy and a $287 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Santa Rosa address against revenue, occupancy, and yield benchmarks.
Santa Rosa's ADR rises 66% from Nov ($210) to Apr ($348), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $281 |
| $51,993 |
3 Bedroom | 70 | 47% | $453 | $77,340 |
4 Bedroom | 46 | 40% | $759 | $111,783 |
5 BedroomRecommended | 20 | 34% | $947 | $116,980 |
Santa Rosa is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Village School Neighbors | 10% | $75,564 | 2 | $743K |
| 2 | Memorial Hospital | 10% | $71,418 | 6 | $743K |
| 3 | Peterson Lane | 10% | $69,728 | 6 | $730K |
| 4 | West End Neighborhood Association | 6% | $40,901 | 5 | $654K |
| 5 | Saint Francis | 6% | $48,535 | 2 | $781K |
| 6 | Old Courthouse | 6% | $46,528 | 6 | $820K |
| 7 | Montecito Ave | 5% | $45,030 | 3 | $820K |
| 8 | Hampton Woods | 5% | $39,839 | 2 | $743K |
| 9 | Woodside Hills | 5% | $43,908 | 4 | $820K |
| 10 | Los Olivos Rd | 5% | $38,067 | 3 | $820K |
| 11 | Wright | 4% | $27,266 | 5 | $635K |
| 12 | Gold Leaf | 4% | $30,797 | 2 | $730K |
| 13 | Montecito Meadow Dr | 4% | $34,199 | 3 | $820K |
| 14 | Coffey Park | 4% | $29,195 | 4 | $730K |
| 15 | Rincon Valley South | 4% | $27,685 | 7 | $781K |
| 16 | Terra Linda Dr | 3% | $26,768 | 4 | $820K |
| 17 | Skyhawk | 3% | $24,142 | 4 | $781K |
| 18 | Bryden | 3% | $24,394 | 4 | $820K |
| 19 | Junior College | 3% | $24,075 | 9 | $820K |
| 20 | Hotels | 3% | $18,369 | 5 | $654K |
| 21 | Montgomery | 3% | $21,076 | 2 | $781K |
| 22 | Railroad Square Historic District | 3% | $17,648 | 5 | $654K |
| 23 | Olive Park | 2% | $15,708 | 4 | $654K |
| 24 | Mcdonald Historic District | 2% | $18,621 | 3 | $820K |
| 25 | Sunrise Massimo | 2% | $16,177 | 14 | $820K |
| 26 | Cherry St Historic District | 2% | $14,135 | 3 | $820K |
| 27 | Grace Tract | 1% | $12,161 | 4 | $820K |
| 28 | Ridgway Historic District | 1% | $7,332 | 3 | $654K |
| 29 | Dutton To Link | 1% | $7,049 | 3 | $654K |
Annual average is 44%, rising to 60% in August and dipping to 28% in February.
August, July, July are peak months, with ADR averaging $231 and occupancy reaching 60% in August.
$719,301, down 1.81% year-over-year.
1 Bedrooms are the most popular property type with 121 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are San Francisco, CA (8.64% of bookings), Los Angeles, CA (3.31% of bookings), San Jose, CA (2.76% of bookings).
227 active short-term rental listings — split across studio (14), 1 bedroom (121), 2 bedroom (49), 3 bedroom (70), 4 bedroom (46), 5 bedroom (20).
