Monthly Occupancy Rate
Annual avg 43% · peaks at 55% in Jul
55% (Jul)
Summer peak
43%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Rosa, CA remains a reliable Airbnb market. The whole-market median is $58,219 in annual revenue at 44% occupancy and a $286 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Santa Rosa address against revenue, occupancy, and yield benchmarks.
Santa Rosa's ADR rises 90% from Nov ($210) to Aug ($400), but occupancy rises 1.8× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $296 |
| $52,734 |
3 Bedroom | 84 | 46% | $478 | $80,122 |
4 Bedroom | 59 | 37% | $850 | $113,652 |
5 BedroomRecommended | 27 | 35% | $1170 | $149,906 |
Santa Rosa is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Memorial Hospital | 12% | $90,299 | 6 | $740K |
| 2 | Fountaingrove Ii | 10% | $83,082 | 2 | $823K |
| 3 | Peterson Lane | 10% | $70,401 | 6 | $733K |
| 4 | Village School Neighbors | 9% | $69,721 | 2 | $740K |
| 5 | Woodside Hills | 9% | $73,520 | 4 | $823K |
| 6 | West End Neighborhood Association | 7% | $44,526 | 5 | $657K |
| 7 | Montecito Ave | 7% | $54,663 | 4 | $823K |
| 8 | Los Olivos Rd | 7% | $54,468 | 3 | $823K |
| 9 | North Of Steele Lane | 6% | $44,489 | 2 | $733K |
| 10 | Coffey Park | 5% | $39,259 | 4 | $733K |
| 11 | Old Courthouse | 5% | $41,415 | 7 | $823K |
| 12 | Hampton Woods | 5% | $37,238 | 2 | $740K |
| 13 | Wright | 4% | $28,027 | 5 | $636K |
| 14 | Gold Leaf | 4% | $31,496 | 3 | $733K |
| 15 | Finley Community Park | 4% | $27,293 | 2 | $657K |
| 16 | Rincon Valley South | 4% | $31,008 | 8 | $783K |
| 17 | Montgomery Village | 4% | $26,974 | 2 | $740K |
| 18 | Saint Francis | 4% | $28,514 | 3 | $783K |
| 19 | Railroad Square Historic District | 4% | $23,419 | 5 | $657K |
| 20 | Bryden | 4% | $29,097 | 4 | $823K |
| 21 | Montecito Meadow Dr | 4% | $28,972 | 3 | $823K |
| 22 | Montgomery | 4% | $27,525 | 2 | $783K |
| 23 | Terra Linda Dr | 3% | $26,930 | 4 | $823K |
| 24 | Hotels | 3% | $20,606 | 5 | $657K |
| 25 | Olive Park | 3% | $19,081 | 4 | $657K |
| 26 | Skyhawk | 3% | $22,412 | 4 | $783K |
| 27 | Junior College | 3% | $23,120 | 11 | $823K |
| 28 | Sunrise Massimo | 2% | $19,361 | 14 | $823K |
| 29 | Mcdonald Historic District | 2% | $18,799 | 3 | $823K |
| 30 | Grace Tract | 1% | $11,900 | 4 | $823K |
Annual average is 44%, rising to 60% in August and dipping to 30% in February.
August, July, July are peak months, with ADR averaging $232 and occupancy reaching 60% in August.
$720,728, down 1.47% year-over-year.
1 Bedrooms are the most popular property type with 133 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are San Francisco, CA (8.97% of bookings), Los Angeles, CA (3.23% of bookings), San Jose, CA (2.79% of bookings).
248 active short-term rental listings — split across studio (14), 1 bedroom (133), 2 bedroom (61), 3 bedroom (84), 4 bedroom (59), 5 bedroom (27).
