Monthly Occupancy Rate
Annual avg 42% · peaks at 60% in Aug
60% (Aug)
Summer peak
42%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Rosa, CA remains a reliable Airbnb market. Active full-time operators average $50,683 in annual revenue at 44% occupancy and a $250 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Santa Rosa address against revenue, occupancy, and yield benchmarks.
Santa Rosa's ADR rises 66% from Feb ($208) to Apr ($345), but occupancy rises 2.1× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $281 |
| $48,283 |
3 Bedroom | 69 | 45% | $424 | $69,419 |
4 Bedroom | 46 | 38% | $761 | $106,215 |
5 BedroomRecommended | 20 | 33% | $891 | $107,182 |
Santa Rosa is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Memorial Hospital | 13% | $98,506 | 6 | $743K |
| 2 | Village School Neighbors | 8% | $62,380 | 2 | $743K |
| 3 | Saint Francis | 6% | $46,089 | 3 | $781K |
| 4 | Peterson Lane | 6% | $42,743 | 5 | $730K |
| 5 | West End Neighborhood Association | 5% | $35,666 | 5 | $654K |
| 6 | Hampton Woods | 5% | $38,375 | 2 | $743K |
| 7 | Montecito Ave | 5% | $40,452 | 3 | $820K |
| 8 | Old Courthouse | 5% | $39,196 | 6 | $820K |
| 9 | Rincon Valley South | 4% | $33,068 | 6 | $781K |
| 10 | Gold Leaf | 4% | $29,917 | 2 | $730K |
| 11 | Montecito Meadow Dr | 4% | $33,351 | 2 | $820K |
| 12 | Wright | 4% | $24,433 | 4 | $635K |
| 13 | Bryden | 4% | $30,984 | 4 | $820K |
| 14 | Woodside Hills | 3% | $28,083 | 3 | $820K |
| 15 | Los Olivos Rd | 3% | $27,272 | 3 | $820K |
| 16 | Skyhawk | 3% | $24,048 | 3 | $781K |
| 17 | Terra Linda Dr | 3% | $21,878 | 3 | $820K |
| 18 | Junior College | 3% | $21,154 | 8 | $820K |
| 19 | Cherry St Historic District | 3% | $21,042 | 3 | $820K |
| 20 | Montgomery | 3% | $19,588 | 2 | $781K |
| 21 | Coffey Park | 2% | $18,233 | 4 | $730K |
| 22 | Mcdonald Historic District | 2% | $16,620 | 3 | $820K |
| 23 | Hotels | 2% | $10,889 | 5 | $654K |
| 24 | Sunrise Massimo | 2% | $13,402 | 13 | $820K |
| 25 | Olive Park | 2% | $10,134 | 4 | $654K |
| 26 | Railroad Square Historic District | 1% | $9,706 | 5 | $654K |
| 27 | Grace Tract | 1% | $9,754 | 3 | $820K |
| 28 | Ridgway Historic District | 1% | $4,736 | 2 | $654K |
| 29 | Dutton To Link | 0% | $3,145 | 3 | $654K |
Annual average is 44%, rising to 60% in August and dipping to 28% in February.
August, July, October are peak months, with ADR averaging $231 and occupancy reaching 60% in August.
$719,301, down 1.81% year-over-year.
1 Bedrooms are the most popular property type with 122 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are San Francisco, CA (8.64% of bookings), Los Angeles, CA (3.31% of bookings), San Jose, CA (2.76% of bookings).
204 active short-term rental listings — split across studio (14), 1 bedroom (122), 2 bedroom (49), 3 bedroom (69), 4 bedroom (46), 5 bedroom (20).