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Airbnb market analysis and investment insights
Annual Revenue
$47,028
Based on 178 full time Airbnb rentals
Average Daily Rate
$250
Gross Yield
7%
#305 in the USOccupancy Rate
44%
New this quarter
Revenue and occupancy both rose YoY — demand is outpacing the prior cycle.
Active Operator Revenue (Q1)
Per active full-time listing, Jan–Mar
Average Occupancy (Q1)
Quarterly average across active listings
Explore ADR trends by bedroom count and monthly seasonality
ADR comparison across different property sizes in Santa Rosa, CA
$250
Seasonal ADR fluctuations throughout the year in Santa Rosa, CA
$339
The Average Daily Rate (ADR) in Santa Rosa, CA varies from $210 in low season to $339 during peak months, with an annual average of $256.
Peak ADR: typically in January, March, April, averaging $339 per night.
Shoulder season: ADR around $252 maintains solid RevPAR with high occupancy.
Low months: ADR drops to $210, offering new investors a cost-effective entry point.
Dynamic pricing 30–45 days before peak months helps capture high-value early bookings.
Explore occupancy trends by bedroom count and monthly seasonality
Occupancy comparison across different property sizes in Santa Rosa, CA
44%
Seasonal occupancy fluctuations throughout the year in Santa Rosa, CA
44%
Santa Rosa, CA's short-term rental market shows strong year-round demand with clear seasonal peaks. In 2026, average monthly occupancy ranged from 30% in February to 60% in August, with an annual average of 44%.
The Monthly Occupancy Rate chart shows:
Summer (June–August): occupancy averages 53%, fueled by tourism and family travel.
Winter (Dec–Feb): occupancy dips to around 35%, ideal for mid-term rentals or maintenance downtime.
Spring/Fall: steady 46% with balanced supply and demand.
Revenue trends reflecting occupancy and ADR patterns throughout the year
Revenue per active listing by month in Santa Rosa, CA
$4,507
Revenue directly reflects occupancy × ADR patterns:
High season: hosts earn $4,097–$4,507/month.
Shoulder months: typically $3,648/month.
Low months: about $2,855/month, but extended stays often smooth cash flow.
Across 2026, the average annual Airbnb revenue per active listing in Santa Rosa, CA was $43,595, supported by an average occupancy of 45% and ADR of $256.
Seasonal performance comparison across occupancy, ADR, and monthly revenue
| Season | Avg. Occupancy | Avg. ADR | Avg. Monthly Revenue |
|---|---|---|---|
| Summer (Jun–Aug) | 53% | $235 | $3,767 |
| Fall (Sep–Nov) | 50% | $218 | $3,837 |
| Winter (Dec–Feb) | 35% | $272 | $3,183 |
| Spring (Mar–May) | 41% | $297 | $3,745 |
Get matched with top Santa Rosa, CA realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
Get matched with top Santa Rosa, CA lenders who specialize in short-term rental financing — they understand STR underwriting and offer competitive rates for investment properties.
Before setting up an Airbnb in Santa Rosa, CA, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular in Santa Rosa, CA, but hosts should understand how local policies may apply to their property.
Overall, Santa Rosa, CA's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
Discover the leading hosts in Santa Rosa, CA ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Cynthia leads the market with 5 active listings and maintains an exceptional 5.00 average guest rating.
Allen leads the market with 5 active listings and maintains an exceptional 5.00 average guest rating.
William L leads the market with 4 active listings and maintains an exceptional 5.00 average guest rating.
These top performers serve as benchmarks for what drives success in Santa Rosa, CA's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Keep your Santa Rosa, CA Airbnb guest-ready with trusted cleaning professionals — connect with vetted cleaners through our partner Turno.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 15 | 55% | $132 | $26,265 |
| 1 Bedroom | 121 | 37% | $166 | $22,203 |
| 2 Bedroom | 49 | 45% | $273 | $44,938 |
| 3 Bedroom | 70 | 45% | $414 | $67,468 |
| 4 Bedroom | 45 | 37% | $690 | $93,744 |
| 5 Bedroom | 20 | 29% | $870 | $90,741 |
Looking for the most profitable areas to invest in Santa Rosa, CA short-term rentals? These neighborhoods stand out for strong returns and steady demand.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Santa Rosa, CA's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Santa Rosa, CA. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 95401 | 6% | $36,116 | 44 | $637K |
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Santa Rosa, CA short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Santa Rosa, CA.
Calculate Your Income PotentialDiscover other high-performing Airbnb markets in the same state as Santa Rosa, CA
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
| 95404 |
| 6% |
| $49,078 |
| 119 |
| $797K |
| 3 | 95409 | 7% | $50,577 | 44 | $761K |
| 4 | 95403 | 7% | $51,637 | 27 | $713K |
| 5 | 95405 | 7% | $53,409 | 23 | $714K |
| 6 | 95407 | 5% | $30,766 | 9 | $620K |