Monthly Occupancy Rate
Annual avg 65% · peaks at 73% in Aug
73% (Aug)
Summer peak
65%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Monica, CA remains a reliable Airbnb market. The whole-market median is $53,307 in annual revenue at 67% occupancy and a $284 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Santa Monica address against revenue, occupancy, and yield benchmarks.
Santa Monica's ADR rises 130% from Sep ($190) to Jun ($437), but occupancy rises 1.4× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 64% |
| $444 |
| $103,865 |
3 Bedroom | 22 | 65% | $584 | $137,647 |
4 BedroomRecommended | 13 | 50% | $1396 | $254,770 |
5 Bedroom | 0 | 0% | $0 | $0 |
Santa Monica relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Downtown Third Street Promenade | 6% | $64,314 | 94 | $1085K |
| 2 | Ocean Park | 5% | $64,970 | 50 | $1309K |
| 3 | Sawtelle | 5% | $49,250 | 4 | $1023K |
| 4 | Mid City | 5% | $46,498 | 37 | $1014K |
| 5 | Wilshire Montana | 4% | $49,801 | 31 | $1312K |
| 6 | Santa Monica Pier Area Ocean Avenue | 3% | $64,182 | 59 | $1921K |
| 7 | Pico District | 3% | $35,729 | 27 | $1181K |
| 8 | North Of Montana | 2% | $110,882 | 17 | $4930K |
| 9 | Pacific Palisades | 2% | $58,329 | 4 | $3014K |
| 10 | Sunset Park | 1% | $32,477 | 41 | $2262K |
| 11 | Venice | 1% | $16,505 | 5 | $1823K |
| 12 | Northeast | 1% | $25,501 | 11 | $2841K |
Annual average is 67%, rising to 80% in August and dipping to 53% in December.
August, August, July are peak months, with ADR averaging $188 and occupancy reaching 80% in August.
$1,698,037, up 0.84% year-over-year.
1 Bedrooms are the most popular property type with 365 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are New York, NY (6.43% of bookings), Los Angeles, CA (5.36% of bookings), San Francisco, CA (3.26% of bookings).
383 active short-term rental listings — split across studio (67), 1 bedroom (365), 2 bedroom (166), 3 bedroom (22), 4 bedroom (13), 5 bedroom (0).
