Monthly Occupancy Rate
Annual avg 64% · peaks at 80% in Aug
80% (Aug)
Summer peak
64%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Monica, CA remains a reliable Airbnb market. Active full-time operators average $52,790 in annual revenue at 67% occupancy and a $226 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Santa Monica address against revenue, occupancy, and yield benchmarks.
Santa Monica's ADR rises 75% from Jan ($186) to Jun ($325), but occupancy rises 1.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $431 |
| $98,986 |
3 Bedroom | 21 | 64% | $523 | $122,477 |
4 BedroomRecommended | 11 | 56% | $1040 | $213,065 |
5 Bedroom | 0 | 0% | $0 | $0 |
Santa Monica relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Downtown Third Street Promenade | 6% | $64,844 | 70 | $1116K |
| 2 | Ocean Park | 6% | $73,568 | 44 | $1316K |
| 3 | Wilshire Montana | 4% | $53,463 | 27 | $1315K |
| 4 | Mid City | 4% | $41,447 | 30 | $1038K |
| 5 | Sawtelle | 4% | $39,855 | 4 | $1037K |
| 6 | Pico District | 3% | $37,568 | 23 | $1216K |
| 7 | Santa Monica Pier Area Ocean Avenue | 3% | $48,002 | 51 | $1896K |
| 8 | North Of Montana | 2% | $86,662 | 16 | $5043K |
| 9 | Sunset Park | 2% | $36,055 | 36 | $2299K |
| 10 | Pacific Palisades | 1% | $44,068 | 4 | $3044K |
| 11 | Northeast | 1% | $27,503 | 10 | $2889K |
| 12 | Venice | 1% | $11,288 | 5 | $1848K |
Annual average is 67%, rising to 80% in August and dipping to 50% in February.
August, July, June are peak months, with ADR averaging $196 and occupancy reaching 80% in August.
$1,714,010, up 0.16% year-over-year.
1 Bedrooms are the most popular property type with 327 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are New York, NY (6.55% of bookings), Los Angeles, CA (5.38% of bookings), San Francisco, CA (3.32% of bookings).
319 active short-term rental listings — split across studio (66), 1 bedroom (327), 2 bedroom (153), 3 bedroom (21), 4 bedroom (11), 5 bedroom (0).