Monthly Occupancy Rate
Annual avg 66% · peaks at 80% in Aug
80% (Aug)
Summer peak
66%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Monica, CA remains a reliable Airbnb market. The whole-market median is $52,708 in annual revenue at 67% occupancy and a $253 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Santa Monica address against revenue, occupancy, and yield benchmarks.
Santa Monica's ADR rises 75% from Sep ($186) to Jun ($325), but occupancy rises 1.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 64% |
| $429 |
| $99,813 |
3 Bedroom | 21 | 65% | $519 | $123,239 |
4 BedroomRecommended | 12 | 49% | $1141 | $203,622 |
5 Bedroom | 0 | 0% | $0 | $0 |
Santa Monica relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Downtown Third Street Promenade | 5% | $59,514 | 82 | $1116K |
| 2 | Ocean Park | 5% | $66,078 | 47 | $1316K |
| 3 | Sawtelle | 4% | $45,166 | 4 | $1037K |
| 4 | Wilshire Montana | 4% | $57,009 | 29 | $1315K |
| 5 | Mid City | 4% | $44,418 | 33 | $1038K |
| 6 | Pico District | 3% | $37,063 | 25 | $1216K |
| 7 | Santa Monica Pier Area Ocean Avenue | 3% | $56,038 | 54 | $1896K |
| 8 | North Of Montana | 2% | $118,267 | 17 | $5043K |
| 9 | Pacific Palisades | 2% | $48,786 | 4 | $3044K |
| 10 | Sunset Park | 2% | $35,492 | 38 | $2299K |
| 11 | Northeast | 1% | $23,969 | 11 | $2889K |
| 12 | Venice | 1% | $12,518 | 5 | $1848K |
Annual average is 67%, rising to 80% in August and dipping to 50% in February.
August, July, July are peak months, with ADR averaging $196 and occupancy reaching 80% in August.
$1,714,010, up 0.16% year-over-year.
1 Bedrooms are the most popular property type with 329 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are New York, NY (6.55% of bookings), Los Angeles, CA (5.38% of bookings), San Francisco, CA (3.32% of bookings).
349 active short-term rental listings — split across studio (66), 1 bedroom (329), 2 bedroom (153), 3 bedroom (21), 4 bedroom (12), 5 bedroom (0).
