Monthly Occupancy Rate
Annual avg 36% · peaks at 67% in Jul
67% (Jul)
Summer peak
36%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Pinehurst, NC remains a reliable Airbnb market. Active full-time operators average $46,918 in annual revenue at 42% occupancy and a $216 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Pinehurst address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $209 |
| $33,300 |
3 Bedroom | 97 | 40% | $290 | $42,352 |
4 Bedroom | 84 | 31% | $435 | $49,252 |
5 BedroomRecommended | 32 | 26% | $573 | $54,251 |
Pinehurst is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 42%, rising to 67% in July and dipping to 0% in January.
July, August, April are peak months, with ADR averaging $216 and occupancy reaching 67% in July.
$538,683, up 0.52% year-over-year.
2 Bedrooms are the most popular property type with 119 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Raleigh, NC (4.99% of bookings), Charlotte, NC (4.61% of bookings), New York, NY (1.75% of bookings).
212 active short-term rental listings — split across studio (0), 1 bedroom (48), 2 bedroom (119), 3 bedroom (97), 4 bedroom (84), 5 bedroom (32).