Monthly Occupancy Rate
Annual avg 38% · peaks at 61% in Aug
61% (Aug)
Summer peak
38%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Pinehurst, NC remains a reliable Airbnb market. The whole-market median is $41,775 in annual revenue at 42% occupancy and a $222 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Pinehurst address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $206 |
| $34,357 |
3 Bedroom | 99 | 42% | $289 | $44,358 |
4 Bedroom | 84 | 33% | $431 | $52,438 |
5 BedroomRecommended | 32 | 25% | $576 | $52,444 |
Pinehurst is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 42%, rising to 67% in July and dipping to 0% in January.
July, August, July are peak months, with ADR averaging $216 and occupancy reaching 67% in July.
$538,683, up 0.52% year-over-year.
2 Bedrooms are the most popular property type with 120 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Raleigh, NC (4.99% of bookings), Charlotte, NC (4.61% of bookings), New York, NY (1.75% of bookings).
238 active short-term rental listings — split across studio (0), 1 bedroom (48), 2 bedroom (120), 3 bedroom (99), 4 bedroom (84), 5 bedroom (32).
