Monthly Occupancy Rate
Annual avg 51% · peaks at 64% in Feb
64% (Feb)
Summer peak
51%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Lahaina, HI remains a reliable Airbnb market. The whole-market median is $79,551 in annual revenue at 50% occupancy and a $481 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Lahaina address against revenue, occupancy, and yield benchmarks.
Lahaina's ADR rises 72% from Sep ($325) to Feb ($560), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 44% |
| $633 |
| $102,395 |
3 Bedroom | 383 | 44% | $1273 | $202,498 |
4 Bedroom | 85 | 53% | $2140 | $415,910 |
5 BedroomRecommended | 26 | 50% | $3852 | $702,723 |
Lahaina relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 50%, rising to 64% in February and dipping to 32% in October.
February, March, July are peak months, with ADR averaging $560 and occupancy reaching 64% in February.
$990,108, down 9.11% year-over-year.
1 Bedrooms are the most popular property type with 1,782 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Seattle, WA (3.15% of bookings), Los Angeles, CA (2.99% of bookings), San Francisco, CA (2.52% of bookings).
3,058 active short-term rental listings — split across studio (484), 1 bedroom (1,782), 2 bedroom (1,241), 3 bedroom (383), 4 bedroom (85), 5 bedroom (26).
