Monthly Occupancy Rate
Annual avg 52% · peaks at 64% in Feb
64% (Feb)
Summer peak
52%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Lahaina, HI remains a reliable Airbnb market. The whole-market median is $73,965 in annual revenue at 54% occupancy and a $483 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Lahaina address against revenue, occupancy, and yield benchmarks.
Lahaina's ADR rises 86% from Sep ($322) to Feb ($598), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 46% |
| $634 |
| $107,446 |
3 Bedroom | 320 | 45% | $1301 | $213,693 |
4 Bedroom | 54 | 60% | $2561 | $560,859 |
5 BedroomRecommended | 20 | 50% | $4577 | $835,303 |
Lahaina relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 54%, rising to 64% in February and dipping to 32% in October.
February, February, March are peak months, with ADR averaging $598 and occupancy reaching 64% in February.
$967,613, down 9.67% year-over-year.
1 Bedrooms are the most popular property type with 1,539 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Seattle, WA (3.21% of bookings), Los Angeles, CA (2.89% of bookings), San Francisco, CA (2.56% of bookings).
2,801 active short-term rental listings — split across studio (373), 1 bedroom (1,539), 2 bedroom (1,086), 3 bedroom (320), 4 bedroom (54), 5 bedroom (20).
