Monthly Occupancy Rate
Annual avg 54% · peaks at 60% in Nov
60% (Nov)
Summer peak
54%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Hilo, HI remains a reliable Airbnb market. The whole-market median is $32,591 in annual revenue at 54% occupancy and a $235 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Hilo address against revenue, occupancy, and yield benchmarks.
Hilo's ADR rises 38% from Sep ($177) to Jul ($245), but occupancy rises 1.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $266 |
| $52,382 |
3 Bedroom | 56 | 58% | $317 | $66,879 |
4 Bedroom | 14 | 38% | $543 | $76,208 |
5 BedroomRecommended | 4 | 64% | $811 | $190,448 |
Hilo relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 54%, rising to 60% in November and dipping to 42% in May.
November, December, January are peak months, with ADR averaging $191 and occupancy reaching 60% in November.
$555,210, up 3.49% year-over-year.
1 Bedrooms are the most popular property type with 173 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Honolulu, HI (6.00% of bookings), Seattle, WA (2.73% of bookings), Los Angeles, CA (2.51% of bookings).
259 active short-term rental listings — split across studio (33), 1 bedroom (173), 2 bedroom (115), 3 bedroom (56), 4 bedroom (14), 5 bedroom (4).
