Monthly Occupancy Rate
Annual avg 31% · peaks at 60% in Jul
60% (Jul)
Summer peak
31%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Emerald Isle, NC remains a reliable Airbnb market. The whole-market median is $33,162 in annual revenue at 25% occupancy and a $343 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Emerald Isle address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 284 | 40% | $424 | $62,467 |
4 Bedroom | 182 | 37% | $568 | $77,359 |
5 BedroomRecommended | 81 | 31% | $732 | $82,609 |
Emerald Isle is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 25%, rising to 84% in July and dipping to 0% in December.
July, August, June are peak months, with ADR averaging $392 and occupancy reaching 84% in July.
$764,297, up 3.08% year-over-year.
3 Bedrooms are the most popular property type with 284 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Raleigh, NC (7.44% of bookings), Durham, NC (2.92% of bookings), Charlotte, NC (2.84% of bookings).
435 active short-term rental listings — split across studio (7), 1 bedroom (70), 2 bedroom (121), 3 bedroom (284), 4 bedroom (182), 5 bedroom (81).
