Monthly Occupancy Rate
Annual avg 52% · peaks at 78% in Aug
78% (Aug)
Summer peak
52%
Annual avg
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Quarterly average across active listings
Score a specific Chapel Hill address against revenue, occupancy, and yield benchmarks.
Chapel Hill's ADR rises 42% from Aug ($116) to Jun ($165), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $178 |
| $31,059 |
3 Bedroom | 41 | 48% | $299 | $52,153 |
4 BedroomRecommended | 17 | 51% | $389 | $72,910 |
5 Bedroom | 13 | 28% | $514 | $52,366 |
Chapel Hill is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 48%, rising to 78% in August and dipping to 37% in February.
August, July, September are peak months, with ADR averaging $116 and occupancy reaching 78% in August.
$638,847, down 1.08% year-over-year.
1 Bedrooms are the most popular property type with 157 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (4.81% of bookings), Chapel Hill, NC (4.00% of bookings), Asheville, NC (2.67% of bookings).
241 active short-term rental listings — split across studio (7), 1 bedroom (157), 2 bedroom (80), 3 bedroom (41), 4 bedroom (17), 5 bedroom (13).
