Monthly Occupancy Rate
Annual avg 40% · peaks at 61% in Oct
61% (Oct)
Summer peak
40%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Blowing Rock, NC remains a reliable Airbnb market. The whole-market median is $50,897 in annual revenue at 40% occupancy and a $377 ADR. Review local regulation before purchase — see the rules section below.
Go Deeper
Open a conversation with your preferred assistant, pre-loaded with a question about this topic.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Blowing Rock address against revenue, occupancy, and yield benchmarks.
Blowing Rock's ADR rises 32% from Sep ($313) to Jul ($414), but occupancy rises 2.7× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 41% |
| $328 |
| $48,506 |
3 Bedroom | 160 | 36% | $431 | $56,934 |
4 Bedroom | 75 | 33% | $519 | $62,278 |
5 BedroomRecommended | 26 | 35% | $620 | $80,296 |
Blowing Rock is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 40%, rising to 67% in July and dipping to 23% in March.
July, August, October are peak months, with ADR averaging $306 and occupancy reaching 67% in July.
$768,534, up 3.21% year-over-year.
2 Bedrooms are the most popular property type with 172 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (11.56% of bookings), Raleigh, NC (7.80% of bookings), Durham, NC (2.60% of bookings).
370 active short-term rental listings — split across studio (3), 1 bedroom (104), 2 bedroom (172), 3 bedroom (160), 4 bedroom (75), 5 bedroom (26).
