Monthly Occupancy Rate
Annual avg 41% · peaks at 67% in Jul
67% (Jul)
Summer peak
41%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Blowing Rock, NC remains a reliable Airbnb market. Active full-time operators average $54,566 in annual revenue at 41% occupancy and a $353 ADR. Review local regulation before purchase — see the rules section below.
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Quarterly average across active listings
Score a specific Blowing Rock address against revenue, occupancy, and yield benchmarks.
Blowing Rock's ADR rises 43% from Apr ($276) to Dec ($394), but occupancy rises 3.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $314 |
| $46,785 |
3 Bedroom | 123 | 40% | $438 | $63,845 |
4 Bedroom | 59 | 39% | $521 | $74,082 |
5 BedroomRecommended | 16 | 37% | $605 | $82,381 |
Blowing Rock is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 41%, rising to 67% in August and dipping to 23% in March.
August, July, October are peak months, with ADR averaging $303 and occupancy reaching 67% in August.
$768,505, up 3.16% year-over-year.
2 Bedrooms are the most popular property type with 146 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (12.19% of bookings), Raleigh, NC (7.90% of bookings), Durham, NC (2.45% of bookings).
337 active short-term rental listings — split across studio (0), 1 bedroom (89), 2 bedroom (146), 3 bedroom (123), 4 bedroom (59), 5 bedroom (16).