Blue Ridge Airbnb Rental Market Data, Revenue and Occupancy Rates 2026

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Is Blue Ridge, GA a good Airbnb market in 2026?

Yes, Blue Ridge, GA is a strong Airbnb market for 2026. The median annual revenue is $45,341, with 45% occupancy and a median ADR of $327 (Chalet data).

Short-term rentals remain legal but require city permitting and face a high tax stack, with potential county-level ordinance changes pending after August 2025. Top-quartile operators see upside to $75,115. For the latest compliance details, see [Blue Ridge STR regulations](/rental-regulations/blue-ridge-ga).

New this quarter

Q2 2026 Market Momentum

Occupancy rose but revenue per listing fell — average daily rates are compressing.

Active Operator Revenue (Q2)

$10,088$11,36311.2%

Per active full-time listing, Apr–Jun

Average Occupancy (Q2)

41.7%38.5%3.2%

Investment thesis

Why invest in Blue Ridge, GA Airbnb rentals?

Blue Ridge, Georgia presents a textbook case of a maturing drive-to mountain rental market, defined by its robust median annual revenue of $45,341 across 860 full-time listings. The market’s defining investment feature is the outsized year-over-year revenue growth—+41800.0%—which outpaces both occupancy (45%) and ADR ($327) gains. With a median gross yield of 8.8% on a median home value of $517,052, Blue Ridge currently ranks #231 nationally. Seasonality is pronounced: revenue peaks in October at $4,800 (62% occupancy, $321 ADR), then contracts to $2,023 in February (32% occupancy), underscoring the importance of yield management and cash reserve discipline.

Investment performance in Blue Ridge is anchored by two distinct product clusters. The largest and most liquid segment, 3-bedroom cabins (389 listings), generates $55,259 in annual revenue at an ADR of $336 and 45% occupancy—positioning it as the operational baseline for the market. For investors seeking higher absolute returns and willing to absorb more volatility, 5-bedroom properties (69 listings) deliver a step up, with $84,795 annual revenue, $558 ADR, and 42% occupancy. Both segments are concentrated in zip 30513, which mirrors the market median with $44,571 revenue, $326 ADR, and 45% occupancy, on a $522,873 median home value and 8.5% yield. For tailored acquisition strategies, consult a Chalet agent with local transaction experience.

While the market is dominated by traditional cabin stock, the 1- and 2-bedroom segments (90 and 259 listings, respectively) offer diversification for investors targeting couples or small families. These units post $45,309 and $44,134 in annual revenue, with ADRs of $230 and $252, and occupancy rates at 54% and 48%. Their lower price points and higher occupancy resilience can buffer against seasonal troughs, especially in January, when market-wide occupancy drops to 32%. These segments also see less exposure to regulatory scrutiny and can be more agile in pricing strategies.

At scale, Blue Ridge rewards operators who understand drive-market demand and can optimize for long booking lead times (56 days on average). The guest base is overwhelmingly regional, with Atlanta alone accounting for 13.5% of reviews, followed by a smattering of Florida and Tennessee metros. The market’s average stay is 3.7 nights, and the top 10 hosts control over a quarter of supply, indicating both professionalization and competitive pressure. Investors can model returns and stress-test scenarios using the Chalet ROI calculator to benchmark against market medians and top-quartile performance ($75,115).

Risks are concentrated in regulatory flux and supply-side dynamics. While revenue per listing moved +41800.0% year-over-year, occupancy -2.9%, and ADR +5700.0%, listing supply contracted -10.0%, suggesting tightening competition but also potential for future oversupply if regulatory barriers ease. Home values moved -0.5% year-over-year, signaling modest price pressure. The January trough remains the operational low, with $2,023 revenue and 32% occupancy. Importantly, Blue Ridge STRs remain legal but require city permitting and face a high tax stack; pending county-level ordinance changes after August 2025 may materially impact future operations—see Blue Ridge STR regulations for the latest compliance context.

Blue Ridge’s defining feature is its explosive +41800.0% revenue growth, but the sustainability of these returns will hinge on regulatory clarity and continued drive-market demand.

Chalet exclusive

The market average hides a two-tier reality

Most market reports quote a single average, but in every STR market a wide gap separates full-time professional operators from part-time and underperforming listings. Underwriting against that average understates the upside for operators willing to do the work — and overstates it for everyone else.

Chalet's active-operator benchmark filters out part-time and dormant listings so you can underwrite against what real operators in this market actually earn.

Top Quartile Operators$75,115

Top 25% of 254 listings

Active Operator Average$44,087

← This is your real underwriting benchmark

All-Listings Average$39,999

What typical market reports quote — every listing, incl. part-time

Bottom Quartile

Where are you in your STR journey?

Three ways investors typically use this page. Pick the one that matches you.

Highest ROI segment

I'm converting an LTR to STR

See the revenue lift and occupancy upside of switching a long-term rental to a short-term in Blue Ridge.

Run LTR → STR comparison

Monthly Revenue & Seasonality

Revenue per active listing in Blue Ridge, GA, by month. Demand peaks Sep–Nov.

Monthly Revenue Trend

Revenue per active listing by month in Blue Ridge, GA

$4,592

Season	Occ.	Revenue
Summer Jun–Aug	53%	$3,907
Spring Mar–May	38%	$2,893
Fall Sep–Nov	56%	$4,238
Winter Dec–Feb	35%	$3,130

Monthly Occupancy & Daily Rates

How occupancy and ADR move through the year — peak, shoulder, and low season patterns.

Monthly Occupancy Rate

Annual avg 45% · peaks at 62% in Oct

62% (Oct)

Summer peak

45%

Annual avg

Revenue by Bedroom Count

Annual revenue, occupancy, and ADR by bedroom configuration — Blue Ridge runs mostly 3 Bedrooms, but 5 Bedrooms deliver the highest annual revenue.

Bedrooms	Listings	Occupancy	ADR	Annual Revenue
Studio	9	48%	$183	$31,912
1 Bedroom	89	54%	$230	$45,309
2 Bedroom	258	48%	$252	$44,134

Home Values & Guest Demand

Median home-value trend and where Blue Ridge guests travel from.

Median Home Value

$517,052▼ 0.47% YoY

Source: Zillow ZHVI

Peak: $530,425 in Oct 2024

Blue Ridge home values are roughly flat — acquisition cost is stable for now, so cash-flow modeling should focus on revenue and expenses, not appreciation.

Where Guests Come From

Top origin cities · Blue Ridge

Step 1: Find your Blue Ridge team

Match with Blue Ridge's top STR-specialist agents

Get matched with Blue Ridge, GA realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid. We've vetted them all.

No fees · Average match in 5 minutes

860

Active STRs tracked in Blue Ridge

$517K

Median home value

Step 2: Line up financing

Match with STR-specialist lenders

Conventional lenders often won't underwrite STR income. We connect you with lenders who use DSCR, projected revenue, and Airbnb-specific underwriting.

Compliance & Rules

Airbnb Rules & Regulations in Blue Ridge, GA

Before setting up an Airbnb in Blue Ridge, review the local STR regulations and confirm any HOA restrictions on your specific property.

Full Blue Ridge STR regulation guide

Are Airbnbs legal in Blue Ridge, Georgia?

Yes, Airbnbs are legal in Blue Ridge, Georgia, but they require a city permit and compliance with local tax and operational rules.

Do I need a license to operate an Airbnb in Blue Ridge?

Yes, you need a city-issued short-term rental permit to operate an Airbnb in Blue Ridge.

Step 3: Stress-test the deal

Calculate your Airbnb income potential in Blue Ridge, GA

Run any Blue Ridge address through Chalet's calculator — instant, data-backed estimates of occupancy, nightly rate, and annual revenue, plus cash flow and returns.

Calculate Your Income Potential

Blue Ridge market average

$45,341

/yr

Projected gross rental income at market occupancy and nightly rate.

Avg daily rate

$327

Occupancy

45%

Gross yield

Calculator unlocks the full per-property deal report.

Frequently Asked Questions

Direct answers to the questions investors ask most about this market.

Is Airbnb profitable in Blue Ridge, GA?

Yes. Operating a short-term rental in Blue Ridge, GA can be highly profitable. Listings see consistent guest demand, with a whole-market median of $45,341 annually at 45% occupancy.

How much can you make on Airbnb in Blue Ridge, GA?

The whole-market median is $45,341 per year. Bedroom count drives the spread: Studios average $31,912, 1 Bedrooms average $45,309, 2 Bedrooms average $44,134.

Trust & Sources

How we build this report

Data sources

Proprietary Chalet STR performance data (860 active listings tracked daily)
Local Chalet market-partner verification
City permit records and public county data

Methodology notes

Active operator = listing with sustained availability and booking activity over the trailing 12 months
Revenue figures are gross of platform fees, before operating expenses and taxes
Updated monthly · last refresh August 2026