Athens, GA Airbnb Market Data: Revenue, Occupancy & ADR

Product segmentation in Athens is sharply defined by bedroom count. Three-bedroom homes are a workhorse for active hosts, averaging $43,637 in annual revenue at a $350 ADR, while four-bedroom properties push that to $65,469 with a $502 ADR—both segments maintaining 39% occupancy. The five-bedroom segment, though only 3% of supply, delivers a striking $101,662 average annual revenue and a $947 ADR, but it remains a niche play given limited inventory. Investors seeking to optimize for scale and liquidity will find the three- and four-bedroom segments most actionable. For tailored acquisition strategies and on-the-ground insight, a Chalet agent can provide direct comparables in these high-performing clusters.

Geographically, the 30606 and 30605 zip codes emerge as the most attractive clusters for STR investment. In 30606, 210 listings post a median annual revenue of $38,940, with a $227 ADR and a 10.9% yield on a $355,909 median home value. Meanwhile, 30605 offers a slightly lower median revenue at $36,398 but compensates with higher occupancy (48%) and the market’s highest gross yield at 11.5% on a $316,066 median home. The 30601 cluster, while central, trails slightly in revenue and yield. These data points suggest that investors prioritizing yield and occupancy should focus on 30605, while those seeking higher nightly rates may prefer 30606—again, a Chalet agent can help navigate the nuances of each neighborhood.

At scale, Athens rewards operators who can capture demand from Atlanta (10.1% of guest reviews), as well as regional drive markets like Savannah, Charlotte, and Augusta. The average booking lead time is 41 days (median 16), with an average stay of 3.7 nights, indicating a blend of planned event-driven bookings and short-notice travel. The guest mix is overwhelmingly domestic, with international travelers comprising just 1.5% of reviews. Operators who optimize for UGA-related events and collegiate calendar peaks will outperform. To model returns and stress-test assumptions, the Chalet ROI calculator is indispensable for scenario planning.

Risks in Athens are concentrated around regulatory compliance and market seasonality. The most reliable year-over-year signal is a +1.4% increase in home values (Chalet data), suggesting capital preservation remains intact. However, June is the clear seasonal trough for revenue, and occupancy can dip as low as 21% in January. Regulatory risk is non-trivial: commercial (non-owner-occupied) STRs are banned in residential zones, and only owner-occupied STRs are permitted with a license—investors must scrutinize zoning and compliance requirements closely (Athens STR regulations).