Monthly Occupancy Rate
Annual avg 42% · peaks at 61% in Aug
61% (Aug)
Summer peak
42%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes, Athens, GA is a good Airbnb market in 2026. The whole-market median annual revenue is $47,669, with median occupancy at 38% and ADR at $215 (Chalet data). However, regulatory posture is restrictive: commercial STRs are banned in residential zones, with only owner-occupied STRs allowed in most neighborhoods.
Top-quartile operators see upside at $91,447. Supply moved +38.1% year-over-year, the most material shift. For compliance details, see [Athens STR regulations](/rental-regulations/athens-ga).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Athens address against revenue, occupancy, and yield benchmarks.
Athens's ADR rises 56% from Jul ($168) to Nov ($262), but occupancy rises 3.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $221 |
| $32,253 |
3 Bedroom | 143 | 40% | $357 | $52,046 |
4 Bedroom | 79 | 41% | $555 | $82,269 |
5 BedroomRecommended | 22 | 33% | $985 | $119,861 |
Athens is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 38%, rising to 61% in August and dipping to 21% in January.
August, July, September are peak months, with ADR averaging $202 and occupancy reaching 61% in August.
$344,107, up 2.00% year-over-year.
1 Bedrooms are the most popular property type with 233 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Atlanta, GA (10.06% of bookings), Athens, GA (3.71% of bookings), Savannah, GA (2.01% of bookings).
567 active short-term rental listings — split across studio (13), 1 bedroom (233), 2 bedroom (202), 3 bedroom (143), 4 bedroom (79), 5 bedroom (22).
