
Airbnb market analysis and investment insights
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Augusta, GA — Market Intelligence Report
Researched by Chalet's Senior STR Analysts · Verified with local Augusta market partners
Augusta, Georgia stands out as a high-yield, value-driven short-term rental market, anchored by a defining feature: full-time operators here average $50,078 in annual Airbnb revenue, according to Chalet data. This figure is materially higher than the whole-market median of $31,940, which is held down by a significant share of part-time and casual listings. The market’s median occupancy sits at 28% with an average daily rate (ADR) of $158, and a robust median gross yield of 18.77% against a median home value of just $170,129. Nationally, Augusta ranks #15 for STR performance, with a pronounced seasonal spread: April peaks at $4,173 in monthly revenue (48% occupancy, $257 ADR), while October troughs at $1,782 (26% occupancy). This volatility is a direct function of Augusta’s event-driven demand profile and affordable entry costs, making it a compelling but tactical play for investors.
Within Augusta’s inventory, the 4-bedroom segment is a standout for revenue scale, averaging $72,013 annually on a $364 ADR—well above the market-wide average—while 3-bedrooms, the most common product, average $31,668 at a $252 ADR. The 2-bedroom tier, with 315 listings, provides a balanced entry point at $24,874 average revenue and a 50% occupancy rate, reflecting a sweet spot for mid-market travelers. Investors seeking to optimize for both yield and liquidity should scrutinize these clusters, and can connect with a Chalet agent for granular, block-level guidance.
Geographically, Augusta’s 30907 zip code commands the highest median revenue among major clusters at $44,013, with a $161 ADR and 16.9% yield on a median home value of $260,294. The 30909 area follows, delivering $36,596 median revenue and a $171 ADR, though yield is lower at 14.2% due to higher property values. For pure yield, 30901 is the outlier: $27,481 median revenue translates to a striking 42.8% gross yield, driven by ultra-low median home values ($64,190) and 43% occupancy. These micro-markets offer distinct risk-return profiles, and investors should leverage local expertise via the Chalet agent network to navigate submarket selection.
At scale, Augusta rewards operators who can capture event-driven surges and manage for occupancy volatility. Guest demand is heavily regional, with Atlanta and Augusta itself accounting for over 12% of all reviews, and a median booking lead time of just 4 days (average: 23 days). The average stay is 6.6 nights, favoring operators who can flex between short and mid-term bookings. Superhosts control 29% of listings, but the market remains unconcentrated—top-10 hosts own just 9.1% of supply. To model returns and stress-test assumptions, investors can use the Chalet ROI calculator for scenario planning.
Risks are concentrated around home price movement and regulatory friction. Notably, Augusta’s median home value declined 1.0% year-over-year (Mar–May 2026 vs. prior), per Chalet data—the most material, reliable YoY movement in the current window. The October trough underscores the market’s exposure to seasonality, and while the regulatory climate is currently stable, all operators must secure a business license and budget for an 8% lodging tax plus a $5/night state fee, which can erode margins, especially for lower-priced or high-occupancy properties. For a full compliance picture, consult Augusta STR regulations.
Augusta’s STR market is a tactical, high-yield opportunity for active operators who can navigate volatility and capitalize on event-driven demand, but investors must price in home value softness and regulatory costs to underwrite with conviction.
| 30909 |
| 14% |
| $36,596 |
| 464 |
| $258K |
| 3 | 30904 | 18% | $28,494 | 501 | $155K |
| 4 | 30901 | 43% | $27,481 | 204 | $64K |
| 5 | 30906 | 21% | $28,806 | 62 | $140K |