Monthly Occupancy Rate
Annual avg 39% · peaks at 65% in Oct
65% (Oct)
Summer peak
39%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Helen, GA remains a reliable Airbnb market. Active full-time operators average $42,277 in annual revenue at 40% occupancy and a $264 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Helen address against revenue, occupancy, and yield benchmarks.
Helen's ADR rises 24% from Jun ($227) to Jan ($282), but occupancy rises 3.4× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $278 |
| $38,261 |
3 Bedroom | 79 | 34% | $355 | $44,134 |
4 BedroomRecommended | 55 | 31% | $419 | $48,018 |
5 Bedroom | 22 | 22% | $483 | $39,259 |
Helen is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 40%, rising to 65% in October and dipping to 19% in February.
October, July, August are peak months, with ADR averaging $262 and occupancy reaching 65% in October.
$332,744, up 0.18% year-over-year.
1 Bedrooms are the most popular property type with 133 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Atlanta, GA (6.60% of bookings), Charlotte, NC (1.61% of bookings), Jacksonville, FL (1.58% of bookings).
227 active short-term rental listings — split across studio (8), 1 bedroom (133), 2 bedroom (92), 3 bedroom (79), 4 bedroom (55), 5 bedroom (22).