Monthly Occupancy Rate
Annual avg 43% · peaks at 62% in Oct
62% (Oct)
Summer peak
43%
Annual avg
Airbnb Market Analytics & Investment Insights
Go Deeper
Open a conversation with your preferred assistant, pre-loaded with a question about this topic.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Blue Ridge address against revenue, occupancy, and yield benchmarks.
Blue Ridge's ADR rises 20% from Apr ($304) to Dec ($365), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 646 | 39% | $341 | $47,942 |
4 Bedroom | 352 | 33% | $463 | $56,332 |
5 BedroomRecommended | 123 | 33% | $575 | $68,600 |
Blue Ridge relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 39%, rising to 62% in October and dipping to 31% in January.
October, July, July are peak months, with ADR averaging $321 and occupancy reaching 62% in October.
$513,072, up 1.21% year-over-year.
3 Bedrooms are the most popular property type with 646 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Atlanta, GA (13.33% of bookings), Tampa, FL (2.02% of bookings), Marietta, GA (1.78% of bookings).
978 active short-term rental listings — split across studio (12), 1 bedroom (126), 2 bedroom (382), 3 bedroom (646), 4 bedroom (352), 5 bedroom (123).
