North Carolina, a state rich in diversity and natural beauty, offers an unparalleled blend of landscapes that cater to every type of adventurer and investor alike. From the majestic peaks of the Blue Ridge and Great Smoky Mountains to the serene beaches of its vast coastline, North Carolina stands as a testament to the allure of both natural wonder and economic opportunity. The state not only boasts vibrant cities like Charlotte, Raleigh, and Asheville, known for their dynamic culture and booming economies, but also prides itself on its quaint small towns, each with its unique charm and potential for growth.
In this edition, we turn our focus to North Carolina’s thriving Airbnb and short-term rental market. The state’s appeal to tourists and residents alike, driven by its rich history, diverse cultural offerings, and outdoor activities, makes it a hotbed for rental investment opportunities. Whether you’re drawn to the tranquility of mountain retreats or the bustling energy of urban centers, North Carolina offers a spectrum of markets that cater to a range of investment strategies and preferences.
As we dive deeper into the nuances of North Carolina’s rental market, we aim to uncover the hidden gems and emerging hotspots that promise not only a return on investment but also an opportunity to be part of the state’s vibrant growth story. Join us as we explore the best of what North Carolina has to offer, according to the data available by March 2025. From its scenic beauty to its burgeoning economic landscape, discover what makes it a top choice for investors looking to make their mark in the short-term rental industry.
Our latest tool, Chalet Intel, provides comprehensive insights and strategies tailored to investors at all experience levels. It includes a calculator, regulation overview, and much more for each market discussed. Links will be provided for each market, allowing you to conduct a more detailed analysis on your own.

1. Asheville, North Carolina
Asheville, NC, known for its vibrant arts scene and historic architecture, is a popular destination for tourists seeking both culture and natural beauty.
Asheville has seen a moderate increase in home values, with the average price now at $350,000. The market thrives with an ADR of $250.00 and an occupancy rate of 55%, translating to an annual revenue of $50,000 from 2,000 active rentals. The gross yield here is 8.50%, with a cap rate of 5.50%.
Discover more about investing in Asheville through Chalet Intel.
2. Charlotte, North Carolina
Charlotte, NC, known for its financial district and vibrant cultural scene, is a top destination for business travelers and tourists alike.
Charlotte has seen a notable increase in home values, with the average price now at $400,000. The market shows promise with an ADR of $225.00 and an occupancy rate of 55%, generating annual revenues of $49,500 from 2,200 active rentals. The gross yield stands at 7.80%, with a cap rate of 4.80%.
For more insights into Charlotte as a rental market, explore Chalet Intel.