Monthly Occupancy Rate
Annual avg 50% · peaks at 68% in Aug
68% (Aug)
Summer peak
50%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Durham, NC remains a reliable Airbnb market. The whole-market median is $30,391 in annual revenue at 50% occupancy and a $155 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Durham address against revenue, occupancy, and yield benchmarks.
Durham's ADR rises 42% from Jul ($122) to May ($173), but occupancy rises 2.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $166 |
| $34,060 |
3 Bedroom | 215 | 51% | $206 | $38,664 |
4 Bedroom | 62 | 50% | $293 | $53,483 |
5 BedroomRecommended | 13 | 34% | $528 | $66,136 |
Durham is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Crest Street | 25% | $67,676 | 3 | $274K |
| 2 | Albright | 17% | $43,199 | 5 | $253K |
| 3 | Edgemont | 16% | $43,816 | 2 | $276K |
| 4 | Hope Valley Farms North | 14% | $60,027 | 6 | $431K |
| 5 | Scarsdale Village | 12% | $43,172 | 12 | $346K |
| 6 | Wynterfield | 12% | $51,014 | 3 | $426K |
| 7 | Old East Durham | 12% | $34,283 | 14 | $290K |
| 8 | West End | 12% | $37,987 | 15 | $322K |
| 9 | Southside St Teresa | 12% | $37,005 | 12 | $318K |
| 10 | Old Farm | 11% | $34,289 | 4 | $306K |
| 11 | Central Park | 11% | $47,796 | 5 | $437K |
| 12 | Omah Street | 10% | $25,825 | 15 | $253K |
| 13 | Lakewood Park | 10% | $37,071 | 7 | $382K |
| 14 | Bragtown | 9% | $29,688 | 18 | $315K |
| 15 | Morehead Hill | 8% | $44,067 | 5 | $532K |
| 16 | Duke Park | 8% | $41,518 | 12 | $510K |
| 17 | Downtown | 8% | $34,725 | 3 | $437K |
| 18 | Dixon Road Area | 8% | $39,017 | 3 | $495K |
| 19 | Woodlake | 8% | $36,039 | 4 | $459K |
| 20 | Woodcroft | 8% | $28,397 | 6 | $369K |
| 21 | Stratford Lakes | 7% | $31,743 | 3 | $426K |
| 22 | Old West Durham | 7% | $37,713 | 12 | $514K |
| 23 | Warehouse District | 7% | $33,068 | 37 | $454K |
| 24 | Lyon Park | 7% | $21,889 | 9 | $315K |
| 25 | Old North Durham | 7% | $40,584 | 31 | $584K |
| 26 | Rockwood | 7% | $30,846 | 5 | $447K |
| 27 | Watts Hospital Hillandale | 7% | $37,282 | 27 | $555K |
| 28 | Northgate Park | 7% | $23,422 | 5 | $350K |
| 29 | Parkwood | 7% | $24,379 | 6 | $369K |
| 30 | Forest Hills | 7% | $49,344 | 10 | $751K |
| 31 | Hope Valley Forest | 6% | $26,856 | 2 | $413K |
| 32 | College View | 6% | $26,663 | 6 | $419K |
| 33 | Tuscaloosa Lakewood | 6% | $26,204 | 7 | $422K |
| 34 | Cleveland Holloway | 6% | $33,079 | 15 | $544K |
| 35 | Walltown | 6% | $20,951 | 16 | $372K |
| 36 | Cole Mill Road | 5% | $22,758 | 3 | $431K |
| 37 | Hope Valley | 5% | $26,290 | 7 | $499K |
| 38 | Trinity Park | 5% | $35,382 | 38 | $688K |
| 39 | Crooked Creek | 5% | $20,352 | 3 | $396K |
| 40 | Eno Trace | 5% | $19,122 | 5 | $374K |
| 41 | Burch Avenue | 5% | $23,927 | 9 | $470K |
| 42 | Long Meadow | 5% | $28,274 | 3 | $559K |
| 43 | Trinity Heights | 5% | $35,570 | 5 | $790K |
| 44 | Ravenstone | 4% | $16,583 | 11 | $446K |
| 45 | Carillon Forest | 3% | $20,775 | 5 | $742K |
| 46 | Duke Forest | 3% | $23,593 | 3 | $863K |
| 47 | Anderson St Wrightwood Park | 3% | $14,997 | 3 | $595K |
| 48 | Duke West Campus | 2% | $9,817 | 3 | $479K |
| 49 | Colony Hill | 2% | $9,054 | 2 | $479K |
| 50 | North Carolina Central University | 2% | $7,608 | 4 | $419K |
| 51 | Hope Valley Farms | 1% | $5,711 | 5 | $431K |
| 52 | Willowhaven | 1% | $6,368 | 4 | $511K |
| 53 | Duke East Campus | 0% | $0 | 3 | $479K |
Annual average is 50%, rising to 68% in August and dipping to 31% in March.
August, July, June are peak months, with ADR averaging $129 and occupancy reaching 68% in August.
$400,039, down 3.07% year-over-year.
1 Bedrooms are the most popular property type with 394 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Durham, NC (6.13% of bookings), New York, NY (3.32% of bookings), Charlotte, NC (3.04% of bookings).
782 active short-term rental listings — split across studio (17), 1 bedroom (394), 2 bedroom (229), 3 bedroom (215), 4 bedroom (62), 5 bedroom (13).
