Monthly Occupancy Rate
Annual avg 49% · peaks at 57% in Jun
57% (Jun)
Summer peak
49%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Durham, NC remains a reliable Airbnb market. The whole-market median is $28,964 in annual revenue at 47% occupancy and a $157 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Durham address against revenue, occupancy, and yield benchmarks.
Durham's ADR rises 38% from Sep ($130) to May ($179), but occupancy rises 1.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $173 |
| $35,708 |
3 Bedroom | 342 | 50% | $222 | $40,545 |
4 Bedroom | 101 | 47% | $316 | $54,635 |
5 BedroomRecommended | 26 | 38% | $479 | $65,941 |
Durham is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Crest Street | 17% | $45,622 | 4 | $271K |
| 2 | Pleasant Drive | 14% | $36,432 | 1 | $265K |
| 3 | Hope Valley Farms North | 13% | $56,858 | 6 | $433K |
| 4 | Scarsdale Village | 12% | $43,023 | 12 | $346K |
| 5 | Albright | 12% | $30,812 | 6 | $251K |
| 6 | Old East Durham | 12% | $35,079 | 15 | $289K |
| 7 | Old Farm | 12% | $36,905 | 5 | $313K |
| 8 | West End | 12% | $38,218 | 16 | $326K |
| 9 | Southside St Teresa | 12% | $30,459 | 12 | $264K |
| 10 | Old Five Points | 11% | $48,893 | 2 | $432K |
| 11 | Duke Homestead | 11% | $34,309 | 1 | $316K |
| 12 | Lakewood Park | 11% | $40,735 | 8 | $384K |
| 13 | Stadium Heights | 11% | $34,718 | 2 | $328K |
| 14 | Omah Street | 10% | $26,575 | 16 | $256K |
| 15 | Wynterfield | 10% | $42,869 | 3 | $427K |
| 16 | Bragtown | 10% | $31,138 | 19 | $315K |
| 17 | Central Park | 10% | $42,166 | 5 | $432K |
| 18 | Edgemont | 10% | $26,732 | 2 | $277K |
| 19 | College View | 9% | $36,647 | 6 | $419K |
| 20 | Fortune S Ridge | 9% | $40,015 | 2 | $458K |
| 21 | Rockwood | 8% | $36,463 | 6 | $443K |
| 22 | Stratford Lakes | 8% | $34,654 | 3 | $427K |
| 23 | Duke Park | 8% | $39,633 | 13 | $500K |
| 24 | Morehead Hill | 8% | $41,640 | 5 | $535K |
| 25 | Forest Hills | 8% | $56,801 | 11 | $752K |
| 26 | Downtown | 8% | $32,509 | 3 | $432K |
| 27 | Old North Durham | 7% | $41,653 | 32 | $570K |
| 28 | Watts Hospital Hillandale | 7% | $39,693 | 27 | $552K |
| 29 | Northgate Park | 7% | $24,367 | 6 | $348K |
| 30 | Dixon Road Area | 7% | $34,315 | 3 | $493K |
| 31 | Hope Valley Forest | 7% | $28,060 | 2 | $414K |
| 32 | Lyon Park | 7% | $20,927 | 9 | $316K |
| 33 | Warehouse District | 7% | $29,717 | 37 | $453K |
| 34 | Old West Durham | 6% | $31,640 | 13 | $509K |
| 35 | Tuscaloosa Lakewood | 6% | $24,192 | 8 | $422K |
| 36 | Walltown | 5% | $20,086 | 17 | $375K |
| 37 | Cleveland Holloway | 5% | $28,148 | 16 | $547K |
| 38 | Long Meadow | 5% | $27,646 | 3 | $558K |
| 39 | Trinity Park | 5% | $33,855 | 40 | $685K |
| 40 | Crooked Creek | 5% | $19,527 | 3 | $400K |
| 41 | Trinity Heights | 5% | $37,413 | 5 | $784K |
| 42 | Hope Valley | 5% | $23,744 | 7 | $498K |
| 43 | Cole Mill Road | 5% | $20,308 | 3 | $433K |
| 44 | Burch Avenue | 5% | $20,425 | 9 | $453K |
| 45 | Woodlake | 4% | $17,064 | 4 | $455K |
| 46 | Ravenstone | 4% | $15,941 | 11 | $448K |
| 47 | Woodcroft | 3% | $10,415 | 6 | $369K |
| 48 | American Village | 3% | $16,017 | 1 | $584K |
| 49 | Carillon Forest | 3% | $20,026 | 5 | $742K |
| 50 | Anderson St Wrightwood Park | 2% | $14,869 | 3 | $602K |
| 51 | Duke Forest | 2% | $19,910 | 3 | $865K |
| 52 | Hope Valley Farms | 1% | $5,301 | 5 | $433K |
| 53 | Willowhaven | 1% | $5,952 | 4 | $517K |
Annual average is 47%, rising to 67% in August and dipping to 30% in March.
August, July, June are peak months, with ADR averaging $129 and occupancy reaching 67% in August.
$400,564, down 3.24% year-over-year.
1 Bedrooms are the most popular property type with 549 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Durham, NC (6.32% of bookings), Charlotte, NC (3.31% of bookings), New York, NY (3.17% of bookings).
830 active short-term rental listings — split across studio (27), 1 bedroom (549), 2 bedroom (337), 3 bedroom (342), 4 bedroom (101), 5 bedroom (26).
