Monthly Occupancy Rate
Annual avg 44% · peaks at 62% in Jul
62% (Jul)
Summer peak
44%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Wilmington, NC remains a reliable Airbnb market. The whole-market median is $31,872 in annual revenue at 43% occupancy and a $193 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Wilmington address against revenue, occupancy, and yield benchmarks.
Wilmington's ADR rises 51% from Jan ($174) to Jul ($263), but occupancy rises 2.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $219 |
| $37,545 |
3 Bedroom | 542 | 45% | $272 | $44,813 |
4 Bedroom | 121 | 46% | $372 | $62,506 |
5 BedroomRecommended | 36 | 38% | $597 | $83,656 |
Wilmington is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | North Kerr | 11% | $42,379 | 5 | $377K |
| 2 | College Acres Hillsdale Autumn Hall | 11% | $44,336 | 14 | $402K |
| 3 | Upper Downtown | 11% | $36,767 | 48 | $335K |
| 4 | Dry Pond The Bottom Lake Forest | 11% | $36,476 | 119 | $335K |
| 5 | Rogersville Bradley Creek | 11% | $42,842 | 13 | $402K |
| 6 | Eastwind Piney Acres | 10% | $41,800 | 23 | $402K |
| 7 | Landfall | 10% | $38,441 | 2 | $377K |
| 8 | Old Wilmington | 10% | $34,058 | 88 | $335K |
| 9 | Northside | 9% | $31,688 | 107 | $335K |
| 10 | Wrightsville Sound | 9% | $36,016 | 34 | $402K |
| 11 | Windemere Longleaf Acres | 8% | $31,442 | 19 | $377K |
| 12 | Carolina Place Ardmore | 8% | $32,839 | 28 | $402K |
| 13 | Historic Downtown | 8% | $27,190 | 111 | $335K |
| 14 | Chestnut Heights Princess Place | 8% | $29,557 | 20 | $377K |
| 15 | Lincoln Forest | 8% | $31,257 | 14 | $402K |
| 16 | Audobon Devon Park | 8% | $30,933 | 39 | $402K |
| 17 | Echo East Carriage Hills | 8% | $29,918 | 6 | $398K |
| 18 | College Park Fernside | 8% | $30,209 | 7 | $402K |
| 19 | Seagate | 8% | $30,194 | 15 | $402K |
| 20 | Winter Park | 7% | $30,081 | 21 | $402K |
| 21 | New Market Center | 7% | $27,855 | 3 | $377K |
| 22 | Airport Industrial District | 7% | $27,528 | 2 | $377K |
| 23 | Long Leaf Hills Pine Grove Rd | 7% | $34,318 | 18 | $519K |
| 24 | Hospital Center | 6% | $20,939 | 8 | $335K |
| 25 | North College | 6% | $21,915 | 6 | $377K |
| 26 | Masonboro | 6% | $29,966 | 5 | $519K |
| 27 | Greenville Loop | 6% | $29,116 | 8 | $519K |
| 28 | Sunset Park Woodlawn | 6% | $18,483 | 22 | $335K |
| 29 | Forest Hills | 5% | $21,733 | 19 | $402K |
| 30 | Glen Meade South Oleander | 5% | $21,696 | 3 | $402K |
| 31 | Old East Wilmington | 5% | $21,224 | 3 | $402K |
| 32 | Longleaf Park Sunnyvale | 5% | $19,791 | 3 | $398K |
| 33 | Uncw | 5% | $19,345 | 6 | $402K |
| 34 | Lansdowne Pine Valley East | 5% | $24,751 | 13 | $519K |
| 35 | Seagate South | 5% | $24,016 | 16 | $519K |
| 36 | Barclay West Hanover Heights | 4% | $17,471 | 2 | $398K |
| 37 | Pine Valley | 4% | $17,460 | 11 | $398K |
| 38 | Millbrook Masonboro Loop Rd | 3% | $16,828 | 9 | $519K |
| 39 | Echo Farms Rivers Edge | 3% | $11,850 | 3 | $398K |
Annual average is 43%, rising to 68% in July and dipping to 28% in January.
July, August, July are peak months, with ADR averaging $196 and occupancy reaching 68% in July.
$422,872, down 0.81% year-over-year.
1 Bedrooms are the most popular property type with 613 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Raleigh, NC (7.30% of bookings), Charlotte, NC (6.50% of bookings), Wilmington, NC (3.40% of bookings).
1,145 active short-term rental listings — split across studio (59), 1 bedroom (613), 2 bedroom (471), 3 bedroom (542), 4 bedroom (121), 5 bedroom (36).
