Monthly Occupancy Rate
Annual avg 47% · peaks at 68% in Jul
68% (Jul)
Summer peak
47%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Wilmington, NC remains a reliable Airbnb market. The whole-market median is $31,580 in annual revenue at 46% occupancy and a $190 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Wilmington address against revenue, occupancy, and yield benchmarks.
Wilmington's ADR rises 46% from Feb ($169) to May ($246), but occupancy rises 2.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $216 |
| $36,193 |
3 Bedroom | 352 | 44% | $261 | $41,983 |
4 Bedroom | 77 | 44% | $355 | $56,921 |
5 BedroomRecommended | 25 | 38% | $624 | $87,600 |
Wilmington is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Eastwind Piney Acres | 14% | $56,946 | 22 | $398K |
| 2 | Rogersville Bradley Creek | 12% | $49,220 | 12 | $398K |
| 3 | College Acres Hillsdale Autumn Hall | 12% | $48,049 | 13 | $398K |
| 4 | North Kerr | 12% | $43,370 | 4 | $377K |
| 5 | Dry Pond The Bottom Lake Forest | 11% | $36,160 | 112 | $333K |
| 6 | Old Wilmington | 10% | $34,483 | 82 | $333K |
| 7 | Wrightsville Sound | 9% | $37,545 | 32 | $398K |
| 8 | Northside | 9% | $30,632 | 99 | $333K |
| 9 | Long Leaf Hills Pine Grove Rd | 9% | $45,836 | 16 | $514K |
| 10 | Upper Downtown | 9% | $29,058 | 43 | $333K |
| 11 | Historic Downtown | 8% | $28,095 | 103 | $333K |
| 12 | Audobon Devon Park | 8% | $33,014 | 35 | $398K |
| 13 | Windemere Longleaf Acres | 8% | $31,242 | 18 | $377K |
| 14 | Carolina Place Ardmore | 8% | $31,782 | 26 | $398K |
| 15 | New Market Center | 8% | $29,356 | 3 | $377K |
| 16 | Seagate | 8% | $30,496 | 14 | $398K |
| 17 | Lincoln Forest | 8% | $30,025 | 13 | $398K |
| 18 | College Park Fernside | 7% | $28,994 | 7 | $398K |
| 19 | Winter Park | 7% | $26,051 | 18 | $398K |
| 20 | Echo East Carriage Hills | 6% | $25,603 | 5 | $396K |
| 21 | Chestnut Heights Princess Place | 6% | $24,006 | 18 | $377K |
| 22 | Hospital Center | 6% | $20,917 | 8 | $333K |
| 23 | Masonboro | 6% | $31,017 | 5 | $514K |
| 24 | Forest Hills | 6% | $23,101 | 18 | $398K |
| 25 | Pine Valley | 6% | $22,918 | 10 | $396K |
| 26 | Old East Wilmington | 6% | $22,510 | 3 | $398K |
| 27 | Greenville Loop | 6% | $28,852 | 8 | $514K |
| 28 | North College | 5% | $20,198 | 5 | $377K |
| 29 | Uncw | 5% | $21,117 | 6 | $398K |
| 30 | Glen Meade South Oleander | 5% | $20,688 | 3 | $398K |
| 31 | Seagate South | 5% | $25,420 | 14 | $514K |
| 32 | Longleaf Park Sunnyvale | 5% | $18,537 | 3 | $396K |
| 33 | Sunset Park Woodlawn | 5% | $15,589 | 20 | $333K |
| 34 | Lansdowne Pine Valley East | 4% | $23,108 | 12 | $514K |
| 35 | Millbrook Masonboro Loop Rd | 4% | $19,450 | 9 | $514K |
| 36 | Echo Farms Rivers Edge | 3% | $12,037 | 3 | $396K |
Annual average is 46%, rising to 68% in July and dipping to 26% in February.
July, August, July are peak months, with ADR averaging $196 and occupancy reaching 68% in July.
$420,638, down 1.09% year-over-year.
1 Bedrooms are the most popular property type with 435 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Raleigh, NC (7.25% of bookings), Charlotte, NC (6.37% of bookings), Wilmington, NC (3.51% of bookings).
1,043 active short-term rental listings — split across studio (47), 1 bedroom (435), 2 bedroom (334), 3 bedroom (352), 4 bedroom (77), 5 bedroom (25).
