Airbnb Market Analytics & Investment Insights
Annual Revenue
$50,799
Based on 782 full time Airbnb rentals
Average Daily Rate
$723
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
6.36%
Occupancy Rate
46%
Yes — operating a short-term rental in Southern Shores, NC can be highly profitable. Southern Shores, NC Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $50,799 and achieving a 46% occupancy rate. With around 782 active vacation rentals on the market, Southern Shores, NC offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Southern Shores, NC have depreciated by -0.70% over the last year.
As of September 2025, the Zillow Home Value Index shows a typical home value of $799,038 in Southern Shores, NC.
There are 782 active short-term rentals, with an average daily rate of $723, resulting in an approximate annual revenue of $50,799 per property.
From the occupancy rate standpoint and demand data, July, April, and March are the top performing months in Southern Shores. The occupancy rate in July is 65% and average daily rate is $356. The occupancy rate in April is 61% and average daily rate is $847. The occupancy rate in March is 60% and average daily rate is $758.
Southern Shores, NC is considered Investor-Friendly for short-term investments. See Southern Shores, NC Rental Regulations for more information.
Get matched with top Southern Shores, NC realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
Explore ADR trends by bedroom count and monthly seasonality
ADR comparison across different property sizes in Southern Shores, NC
$723
Seasonal ADR fluctuations throughout the year in Southern Shores, NC
$847
The Average Daily Rate (ADR) in Southern Shores, NC varies from $326 in low season to $957 during peak months, with an annual average of $847.
Peak ADR: typically in January, averaging $957 per night.
Shoulder season: ADR around $520 maintains solid RevPAR with high occupancy.
Low months: ADR drops to $326, offering new investors a cost-effective entry point.
Dynamic pricing 30–45 days before peak months helps capture high-value early bookings.
Explore occupancy trends by bedroom count and monthly seasonality
Occupancy comparison across different property sizes in Southern Shores, NC
46%
Seasonal occupancy fluctuations throughout the year in Southern Shores, NC
61%
Southern Shores, NC's short-term rental market shows strong year-round demand with clear seasonal peaks. In 2025, average monthly occupancy ranged from 34% in May to 65% in July, with an annual average of 61%.
The Monthly Occupancy Rate chart shows:
Summer (June–August): occupancy averages 54%, fueled by tourism and family travel.
Winter (Dec–Feb): occupancy dips to around 43%, ideal for mid-term rentals or maintenance downtime.
Spring/Fall: steady 49% with balanced supply and demand.
Get matched with top Southern Shores, NC lenders who specialize in short-term rental financing — they understand STR underwriting and offer competitive rates for investment properties.
Active Short-Term Rentals
782
Before setting up an Airbnb in Southern Shores, NC, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inSouthern Shores, NC, but hosts should understand how local policies may apply to their property.
Overall, Southern Shores, NC's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Southern Shores, NC
Short-term rentals in Southern Shores, NC offer an average gross yield of 6.36%, with a typical property tax of 0.55%—source: SmartAsset Property Tax Calculator.
The median household income in Southern Shores, NC is $79,646.
The occupancy rate for Airbnb rentals in Southern Shores, NC is 46%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 4-bedroom with an average daily rate of $862 and an average yearly revenue of $157,319.
Unemployment in Southern Shores, NC is 3.6%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Southern Shores, NC ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Michael leads the market with 10 active listings and maintains an exceptional 5.00 average guest rating.
Seaside Vacations leads the market with 10 active listings and maintains an exceptional 4.25 average guest rating.
Renae leads the market with 3 active listings and maintains an exceptional 5.00 average guest rating.
These top performers serve as benchmarks for what drives success in Southern Shores, NC's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Keep your Southern Shores, NC Airbnb guest-ready with trusted cleaning professionals — connect with vetted cleaners through our partner Turno.
Southern Shores, NC is a popular destination for travelers, with Airbnb demand coming from cities like Raleigh (3.94% of all guests), Washington (3.41% of all guests), and Richmond (3.23% of all guests).
The average booking lead time for short-term rentals in Southern Shores, NC is 79 days.
The top short-term rental hosts in Southern Shores, NC include Michael, Seaside Vacations and Renae. These hosts have an average rating of 5.00, 4.25 and 5.00 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 9 | 58% | $221.34 | $46,858 |
| 1 Bedroom | 128 | 49% | $291.2 | $52,081 |
| 2 Bedroom | 108 | 48% | $428.63 | $75,096 |
| 3 Bedroom | 132 | 49% | $696.61 | $124,589 |
| 4 Bedroom | 178 | 50% | $862.02 | $157,319 |
| 5 Bedroom | 68 | 47% | $814.69 | $139,760 |
Thinking about investing in a Southern Shores, NC short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Southern Shores, NC.
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