Monthly Occupancy Rate
Annual avg 30% · peaks at 43% in Feb
43% (Feb)
Summer peak
30%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Banner Elk, NC remains a reliable Airbnb market. The whole-market median is $37,592 in annual revenue at 29% occupancy and a $290 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Banner Elk address against revenue, occupancy, and yield benchmarks.
Banner Elk's ADR rises 35% from Sep ($243) to Dec ($327), but occupancy rises 2.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $231 |
| $27,641 |
3 Bedroom | 498 | 34% | $343 | $41,998 |
4 Bedroom | 326 | 34% | $478 | $59,721 |
5 BedroomRecommended | 108 | 31% | $631 | $71,060 |
Banner Elk is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 29%, rising to 50% in July and dipping to 14% in April.
July, August, February are peak months, with ADR averaging $244 and occupancy reaching 50% in July.
$590,756, down 0.26% year-over-year.
2 Bedrooms are the most popular property type with 570 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Charlotte, NC (8.99% of bookings), Raleigh, NC (5.88% of bookings), Durham, NC (2.04% of bookings).
1,439 active short-term rental listings — split across studio (49), 1 bedroom (229), 2 bedroom (570), 3 bedroom (498), 4 bedroom (326), 5 bedroom (108).
