Monthly Occupancy Rate
Annual avg 51% · peaks at 72% in Aug
72% (Aug)
Summer peak
51%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Fe, NM remains a reliable Airbnb market. Active full-time operators average $46,626 in annual revenue at 54% occupancy and a $252 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Santa Fe address against revenue, occupancy, and yield benchmarks.
Santa Fe's ADR rises 32% from Jan ($215) to May ($284), but occupancy rises 2.4× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $296 |
| $51,445 |
3 Bedroom | 245 | 43% | $402 | $63,501 |
4 Bedroom | 80 | 44% | $585 | $93,303 |
5 BedroomRecommended | 34 | 40% | $1009 | $146,801 |
Santa Fe relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Bellamah | 8% | $32,864 | 3 | $411K |
| 2 | Vista Encantada | 8% | $99,854 | 9 | $1283K |
| 3 | Historic Guadalupe | 7% | $39,500 | 51 | $576K |
| 4 | Barrio La Canada | 7% | $31,155 | 3 | $476K |
| 5 | La Madera | 7% | $31,770 | 14 | $489K |
| 6 | Torreon | 6% | $30,886 | 6 | $521K |
| 7 | Arroyo Chamisa | 6% | $33,853 | 21 | $582K |
| 8 | La Nueva Casa Solana | 6% | $34,746 | 15 | $618K |
| 9 | Casa Alegre | 5% | $27,309 | 18 | $508K |
| 10 | Don Diego | 5% | $32,462 | 46 | $645K |
| 11 | San Mateo | 4% | $35,133 | 19 | $787K |
| 12 | Canyon | 4% | $50,107 | 10 | $1198K |
| 13 | Don Gaspar | 4% | $30,489 | 54 | $847K |
| 14 | Candlelight | 4% | $17,802 | 3 | $502K |
| 15 | San Acacio | 3% | $38,471 | 22 | $1238K |
Annual average is 54%, rising to 72% in August and dipping to 30% in February.
August, July, September are peak months, with ADR averaging $238 and occupancy reaching 72% in August.
$587,554, up 0.01% year-over-year.
1 Bedrooms are the most popular property type with 572 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Denver, CO (4.66% of bookings), Austin, TX (3.83% of bookings), Albuquerque, NM (2.98% of bookings).
1,219 active short-term rental listings — split across studio (79), 1 bedroom (572), 2 bedroom (518), 3 bedroom (245), 4 bedroom (80), 5 bedroom (34).