Monthly Occupancy Rate
Annual avg 47% · peaks at 59% in Sep
59% (Sep)
Summer peak
47%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Santa Fe, NM remains a reliable Airbnb market. The whole-market median is $44,249 in annual revenue at 46% occupancy and a $263 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Santa Fe address against revenue, occupancy, and yield benchmarks.
Santa Fe's ADR rises 37% from Jan ($238) to Sep ($325), but occupancy rises 2.0× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $304 |
| $52,297 |
3 Bedroom | 314 | 39% | $431 | $61,164 |
4 Bedroom | 114 | 40% | $590 | $86,140 |
5 BedroomRecommended | 46 | 35% | $962 | $123,533 |
Santa Fe relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | La Nueva Casa Solana | 12% | $71,055 | 18 | $599K |
| 2 | Historic Guadalupe | 9% | $50,856 | 57 | $574K |
| 3 | Bellamah | 8% | $31,954 | 3 | $403K |
| 4 | Don Diego | 7% | $45,058 | 54 | $655K |
| 5 | Las Acequias | 7% | $25,934 | 1 | $392K |
| 6 | La Madera | 7% | $32,035 | 16 | $488K |
| 7 | Barrio La Canada | 6% | $27,921 | 4 | $462K |
| 8 | San Acacio | 6% | $71,365 | 25 | $1221K |
| 9 | Arroyo Chamisa | 6% | $32,871 | 27 | $582K |
| 10 | San Mateo | 6% | $43,959 | 21 | $782K |
| 11 | Don Gaspar | 5% | $42,606 | 58 | $862K |
| 12 | Casa Alegre | 4% | $19,368 | 21 | $505K |
| 13 | Canyon | 4% | $45,093 | 10 | $1234K |
| 14 | Vista Encantada | 3% | $42,287 | 11 | $1258K |
| 15 | Torreon | 3% | $16,069 | 9 | $514K |
| 16 | Candlelight | 3% | $15,052 | 4 | $495K |
Annual average is 46%, rising to 71% in August and dipping to 29% in January.
August, July, September are peak months, with ADR averaging $239 and occupancy reaching 71% in August.
$581,279, up 0.80% year-over-year.
1 Bedrooms are the most popular property type with 652 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Denver, CO (4.64% of bookings), Austin, TX (3.87% of bookings), Albuquerque, NM (3.00% of bookings).
1,429 active short-term rental listings — split across studio (85), 1 bedroom (652), 2 bedroom (615), 3 bedroom (314), 4 bedroom (114), 5 bedroom (46).
