Monthly Occupancy Rate
Annual avg 33% · peaks at 53% in Aug
53% (Aug)
Summer peak
33%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Ruidoso, NM remains a reliable Airbnb market. Active full-time operators average $35,389 in annual revenue at 31% occupancy and a $270 ADR. Review local regulation before purchase — see the rules section below.
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Quarterly average across active listings
Score a specific Ruidoso address against revenue, occupancy, and yield benchmarks.
Ruidoso's ADR rises 37% from Sep ($223) to Dec ($305), but occupancy rises 2.2× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 357 | 32% | $322 | $38,126 |
4 Bedroom | 172 | 31% | $459 | $51,455 |
5 BedroomRecommended | 53 | 27% | $562 | $55,894 |
Ruidoso is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 31%, rising to 53% in August and dipping to 24% in February.
August, July, June are peak months, with ADR averaging $232 and occupancy reaching 53% in August.
$338,898, down 1.44% year-over-year.
3 Bedrooms are the most popular property type with 357 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are El Paso, TX (22.14% of bookings), Lubbock, TX (5.12% of bookings), Albuquerque, NM (4.61% of bookings).
634 active short-term rental listings — split across studio (8), 1 bedroom (224), 2 bedroom (334), 3 bedroom (357), 4 bedroom (172), 5 bedroom (53).